• Dec 2020 - Present

- Founded in-house digital reputation management division- Develop strategies to enhance digital presence and search engine result pages (SERPs) - Collaborate and delegate within and across teams (Social, Paid, PR) to produce comprehensive solutions for clients- Audit websites from UX, content, SEO, and technical perspectives- Analyze data from Google Search Console and Google Analytics to identify opportunities for improvement- Conduct keyword research and build keyword strategies based on tools, competitors, and trends- Design websites using Webflow, Squarespace, and Wix, with a focus on SEO Show less

• Aug 2019 - Dec 2020

- Managed project timelines and deliverables for the Research and Content team- Learned team capabilities to contribute to client projects and aid team members - Promoted after demonstrating ability to create positive business impact by successfully bringing reputation management in-house thus increasing efficiency and eliminating the cost of outsourcing

Strategist

• Mar 2020 - Mar 2022

Volunteer strategy work for Brooklyn-based nonprofit helping to provide opportunities to entrepreneurs and creators of color. - Facilitated development of brand identity, messaging, and marketing material - Developed strategy for shifting to virtual events during the Covid-19 pandemic - Produced BKLYN TALKS series to increase M.A.D.E.’s reach by featuring well-known personalities including Nikole Hannah-Jones and Derrick Adams Volunteer strategy work for Brooklyn-based nonprofit helping to provide opportunities to entrepreneurs and creators of color. - Facilitated development of brand identity, messaging, and marketing material - Developed strategy for shifting to virtual events during the Covid-19 pandemic - Produced BKLYN TALKS series to increase M.A.D.E.’s reach by featuring well-known personalities including Nikole Hannah-Jones and Derrick Adams

Executive Assistant

• Jan 2019 - Jul 2019

- Assisted CEO, COO, and CTO at 250+ person company to allow executives to focus on strategic priorities and growing the business - Served as project management leader on company-wide projects, flagging roadblocks and helping to expedite priority items - Established Professional Growth ERG, dedicated to facilitating career development for employees - Assisted CEO, COO, and CTO at 250+ person company to allow executives to focus on strategic priorities and growing the business - Served as project management leader on company-wide projects, flagging roadblocks and helping to expedite priority items - Established Professional Growth ERG, dedicated to facilitating career development for employees

Lifestyle Manager

• Jul 2016 - Jan 2019

- Oversaw all incoming and outgoing correspondence, including incoming project proposals, scripts, and board communications for The Metropolitan Opera and Carnegie Hall - Managed finances alongside accountant and lawyers, including the purchase, rentals, and sales of seven homes - Coordinated internal and external events with organizations including Manhattan Theater Club and Carnegie Hall - Transitioned recordkeeping from physical to digital files - Oversaw all incoming and outgoing correspondence, including incoming project proposals, scripts, and board communications for The Metropolitan Opera and Carnegie Hall - Managed finances alongside accountant and lawyers, including the purchase, rentals, and sales of seven homes - Coordinated internal and external events with organizations including Manhattan Theater Club and Carnegie Hall - Transitioned recordkeeping from physical to digital files

Freelance Creative & Brand Strategist

• Oct 2013 - Jul 2017

Retail Assistant

• Oct 2014 - Mar 2015

Public Relations Intern

• Jan 2013 - May 2013