James P. O'Brien

Chief Executive Officer at athree.co
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us****@****om
(386) 825-5501

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Lana McGilvray

I have known James in a professional capacity for over 8 years now. I have always been impressed by his ability to clearly articulate abstract concepts into easy to understand messages in the consumer interest. He is savvy in crafting messages that resonate with consumers, lawmakers, business persons and technologists - not an easy feat! I am confident that he has what it takes to help lead business initiatives, particularly those that may necessarily involve partnering with the government and law enforcement.

Michele Pain

I worked with James on a number of co-promotions between UnsubCentral and Lashback. He has great ideas and the follow through to match. I would recommend working with him wholeheartedly.

John Engler

James is an extremely smart and business savvy individual. I've really enjoyed working with James, whether that was working together to solve a client's challenges, speaking on a panel, or figuring out how to move the email industry forward. I hope to work with James again as much as possible in the future.

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Credentials

  • Instructor's Certificate, Seminar for Adjunct Faculty
    Bloustein Institute of Public Policy, Rutgers University
    Oct, 1997
    - Sep, 2024

Experience

  • athree.co
    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Chief Executive Officer
      • Nov 2019 - Present

      Athree is a startup focused on delivering virtual hospitalist and nocturnist care to rural hospitals in Missouri, Texas and other states to follow. We can provide virtual hospitalist care -night or day- to rural hospitals and related facilities through lightweight, agnostic and HIPAA compliant audio and video technology. Athree will also launch virtual specialty clinic services. Get in touch to learn more about starting a pilot program with training at your hospital. Athree does not offer virtual care directly to consumers. Our mission is to assist hospitals, especially in medically underserved areas (MUAs), to develop virtual capabilities, increase physician access and financial sustainability with services for the patients who need it most.

  • Trusted.Marketing
    • United States
    • Advertising Services
    • Founder, Partner
      • Apr 2014 - Present

      Trusted.Marketing delivers integrated marketing, martech platform consulting, strategic communications, and public affairs services. Whether the challenge is a new strategy, implementing a platform, or a campaign to bring it all together, Trusted.Marketing will help. For politicos we offer campaign management, content development, data strategy, and candidate training and support. Always looking to meet and work with startups, candidates and founders. Trusted.Marketing delivers integrated marketing, martech platform consulting, strategic communications, and public affairs services. Whether the challenge is a new strategy, implementing a platform, or a campaign to bring it all together, Trusted.Marketing will help. For politicos we offer campaign management, content development, data strategy, and candidate training and support. Always looking to meet and work with startups, candidates and founders.

  • GreyRock Civil
    • Founder & Publisher
      • Jun 2022 - Present

      GreyRock is a civil engagement strategy delivered through a weekly Substack newsletter and online training and education platform countering the impact of disinformation and misinformation. It meets critical theory with collaborative de-escalation and an evidence-based framework for research, content development and ethical distribution. Free introductory offer available. Topics: media analysis and critique, current policy issues and political strategy analysis, security and privacy recommendations for safer civic participation, irregular warfare tactics, ethics and constitutional democracy, origin and impact of critical theory, AI, defi, and the future of big tech. Feedback and participation encouraged. Guest authors welcome.

  • The Be Human Project
    • Board Member
      • Apr 2016 - Present

      The Be Human Project emboldens leaders to experiment with human-centered practices that will allow them to make their business more human, resulting in a culture of human-centered organizations. BHP is determined to change the way business functions from the inside out. The business world has lost sight of what really makes it run – people. To spread the radical idea that humans are important to the future of business, we meet with leaders of industry to share techniques, practices, and a healthy level of encouragement to make being human a little easier. We created the Be Human Project with the sole purpose of helping business, government, and cultural institutions form a tighter bond with the humans that make them run. Every quarter we hold a Salon featuring a hosted conversation with an industry leader who shares and sometimes expands our philosophy. Together we engage our audience and community members in a discourse that will help spread human-centric thinking to an even larger audience. With attention we capture through our Be Human Salons and this blog we believe that we can inspire a new culture in the world of business – a culture where ideas flow freely, adaptations are constant, and we all understand the value of our humanity.

  • ex'Treme Institute by Nelly
    • Adjunct Instructor, Marketing
      • May 2017 - Dec 2018

      I teach Marketing, Promotion & Publicity in the Entertainment Industry. I teach Marketing, Promotion & Publicity in the Entertainment Industry.

  • Osborn Barr
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Insights Director
      • Apr 2017 - Dec 2018

      Director, Insights and Data department at Osborn + Barr. Strategy development driven by research and data leveraging tools like Google Analytics, Moz for search, Nuvi for social listening and analysis, CubeYou for audience profiling and Grow for BI and data aggregation, goal setting and measurement. Started as Director, Content Strategy for the United Soybean Board driving expanded US SOY brand adoption and deepening digital strategy, including website to platform transition. Hubspot and Adobe Advanced Analytics training.

  • Colorado Republican Committee
    • United States
    • Political Organizations
    • 1 - 100 Employee
    • Regional Field Director
      • 2016 - 2016

      I managed the Republican National Committee's field program for the Denver region in conjunction with the Trump campaign and the entire Republican ticket of candidates. I managed the Republican National Committee's field program for the Denver region in conjunction with the Trump campaign and the entire Republican ticket of candidates.

  • J.O'Brien Communications, Inc.
    • Founder
      • Apr 2004 - Sep 2015

      I used J.O'Brien Communications, Inc. as the brand for all of my marketing and consulting work. Focusing on leading forces in the market like mobile, transparency, compliance and trust. It's strategy that drives revenue and builds stronger, more human brands. MobiMKT, Inc. provided affordable, mobile app development and mobile optimization for websites to businesses, organizations, and campaigns. A common sense approach, affordable fees and services enabled every business to access the mobile market- specifically to increase customer interaction and revenue. It was inspired by my work with the Team My Mobile startup.

  • bigwidesky
    • Business Consulting and Services
    • 1 - 100 Employee
    • Strategist
      • Aug 2010 - Sep 2014

      I worked with the bigwidesky team on external and internal strategy for clients and large accounts. We have experimented with different working relationships in an effort to find the next agency business model as design, content, digital and business converge like never before. I worked with the bigwidesky team on external and internal strategy for clients and large accounts. We have experimented with different working relationships in an effort to find the next agency business model as design, content, digital and business converge like never before.

  • Campaigns & Elections Magazine
    • Publisher
      • Mar 2011 - Aug 2011

      I served as Publisher during ownership transition. I served as Publisher during ownership transition.

  • LashBack
    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Director of Marketing and Policy
      • Sep 2006 - Sep 2010

      As first marketing hire and 7th employee I led all marketing, policy and thought leadership efforts. -Development of Marketing Plan and Budget -Brand and Product Strategy: Launched 4 products. -Public Relations: 2007 INC. Magazine Technology Award, mention New York Times. -Tradeshow and Events for Public Speaking and Training: Affiliate Summit, Ad-Tech, OTA, eec/DMA, LeadsCon, Bluehornet, PartnerWeekly, MarketingProfs, many more. -Online Marketing and Content Strategy: Wrote industry standard "Ten Guidelines to Can-Spam Compliance" -Industry Relations and Global Biz Dev: OTA- US, eco- DE, eec/DMA- US, ESPC- US, EMMA- NL, FEDMA- EU. -Government Relations: FTC- US, Office of Fair Trade- UK, ACMA- AU, DIA- NZ, OPTA- NL, ENISA-EU, OECD- EU, London Action Plan- Global network of enforcement agencies and private industry.

  • PointRoll
    • Advertising Services
    • 1 - 100 Employee
    • Director of Marketing
      • Nov 2003 - Apr 2004

      PointRoll is a leading provider of rich media online advertising technology and services. PointRoll is a leading provider of rich media online advertising technology and services.

  • Intellisphere, LLC
    • United States
    • Business Consulting and Services
    • Senior Director of Public Relations & Advocacy
      • Oct 2002 - Nov 2003

      Publishers of the MD NetGuide series of medical journals and online resources. I've worked in multiple roles for Intellisphere's ownership directly and indirectly for more than 15 years. This includes being named Publisher of Campaigns & Elections in 2011. Intellisphere is owned by Michael J. Hennessy Associates, Inc. and is part of an established network of publications and websites reaching nearly every sector of healthcare professionals including physicians, pharmacists and managed care professionals.

  • IMPACT Strategies, Inc.
    • United States
    • Construction
    • 1 - 100 Employee
    • Co-Founder and President
      • Dec 1996 - Oct 2003

      Led IMPACT through 6 years of growth with offices in Washington, DC and Princeton, NJ serving a national client base of corporations, political & issue campaigns and non-profits. I.M.P.A.C.T. is Integrated Marketing, Politics, Advertisting, Communications & Technology. Led IMPACT through 6 years of growth with offices in Washington, DC and Princeton, NJ serving a national client base of corporations, political & issue campaigns and non-profits. I.M.P.A.C.T. is Integrated Marketing, Politics, Advertisting, Communications & Technology.

  • ImageMakers of New Jersey, Inc.
    • Partner
      • 1989 - 1995

      This was my first agency which specialized in political media and was founded with two more senior partners who were true mentors. I learned what it meant to own equity in a corporation and be an entreprenuer. I cut my first 30 second cable spot at the age of 18 for a local candidate who won 68% of the vote in a competitive mayoral campaign. This was my first agency which specialized in political media and was founded with two more senior partners who were true mentors. I learned what it meant to own equity in a corporation and be an entreprenuer. I cut my first 30 second cable spot at the age of 18 for a local candidate who won 68% of the vote in a competitive mayoral campaign.

Education

  • American University
    Political Science, Philosophy
    1991 - 1994
  • Rutgers University, Bloustein Institute of Public Policy
    Instructor's Certificate, Seminar for Adjunct Faculty
    1997 - 1997

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