Joban Pannu

Marketing Intern at Art of Citizenry
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Location
Greater Seattle Area, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Mar 2021 - Present

      Art of Citizenry works with clients on fostering inclusive brand storytelling and innovative digital marketing strategies to help ethical fashion and lifestyle brands meet their business goals• Help produce content for influencer affiliate network, Reclaim Collaborative’s “Reclaim the Climate Narrative” Earth Day campaign produced in collaboration with Vogue Business• Assist on the brainstorming process of topics for Instagram reels/ TikTok• Create monthly content calendar in order to increase Instagram follower engagement• Utilize SEO basics for Shopify and Squarespace under Reclaim Collaborative’s brands

    • United States
    • Civic and Social Organizations
    • Marketing & Event Coordinator, Founding Junior Administrative Board Member
      • Jun 2016 - Mar 2021

      • Coordinated fundraiser raising over $500,000 for local community center• Assigned tasks/roles to each volunteer and ensured tasks completed• Redesigned outreach strategy to include Facebook, Instagram and Snapchat which expanded the digital visibility and engagement by 23% • Coordinated fundraiser raising over $500,000 for local community center• Assigned tasks/roles to each volunteer and ensured tasks completed• Redesigned outreach strategy to include Facebook, Instagram and Snapchat which expanded the digital visibility and engagement by 23%

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Marketing Intern
      • May 2020 - Sep 2020

      Saykara is a software company building tools for medical companies based on artificial intelligence. My role there included:- Gathering customer data and relaying the information to product teams - Understanding and transcribing the data collected from various sourcesincluding the AI listening device, doctors and other test users- Creating graphic representation of data and translating complex researchinto easily readable content for stakeholders and other departs- Researching consumer opinions and marketing strategies and proposingadjustments to current strategies accordingly

    • South Africa
    • Marketing & Branding
      • Jan 2020 - Mar 2020

      • Responsible for creating an optimal schedule for publishing Facebook and Instagram marketing materials • Gathering customer engagement metrics for web traffic and generating reports• Leading the effort to create engaging content in text, image, and video format for the marketing material • Responsible for scheduling and coordinating marketing events • Responsible for creating an optimal schedule for publishing Facebook and Instagram marketing materials • Gathering customer engagement metrics for web traffic and generating reports• Leading the effort to create engaging content in text, image, and video format for the marketing material • Responsible for scheduling and coordinating marketing events

    • Field Staff & Event Planner
      • Jun 2019 - Nov 2019

      • Created organic content strategy for Facebook and Instagram campaign marketing• Organized campaign fundraising events for primary and general election, successfully raised $73k• Assisted the Campaign Manager through phone banking and canvasing • Recruited volunteers and communicated progress to the leadership while ensuring completion tasks • Created organic content strategy for Facebook and Instagram campaign marketing• Organized campaign fundraising events for primary and general election, successfully raised $73k• Assisted the Campaign Manager through phone banking and canvasing • Recruited volunteers and communicated progress to the leadership while ensuring completion tasks

    • United States
    • E-Learning Providers
    • 1 - 100 Employee
    • Content Validator
      • Jun 2016 - Feb 2018

      • Select, approve, and manage content for Pixatel’s premier mobile application, Antakshri, an Indian pop culture trivia game used by over 100,000 people• Collaborate with executive team to increase use and update target audience to younger user base, identifying latest trends and finding music.• Create and implement outreach strategies to user base to gain feedback to improve the app, including cross promotions with local Indian community events• Increased user base by 20% • Select, approve, and manage content for Pixatel’s premier mobile application, Antakshri, an Indian pop culture trivia game used by over 100,000 people• Collaborate with executive team to increase use and update target audience to younger user base, identifying latest trends and finding music.• Create and implement outreach strategies to user base to gain feedback to improve the app, including cross promotions with local Indian community events• Increased user base by 20%

    • Front Desk
      • Jun 2016 - Dec 2017

      Seattle Talent is the only studio that brings Talent Agencies from Los Angeles to come scout in Seattle, having the ability to place Northwest actors and models with the best agencies in the world.• Answered calls and questions of clients and potential clients• Arranged acting and modeling classes for clients based on age• Recruited new clients Seattle Talent is the only studio that brings Talent Agencies from Los Angeles to come scout in Seattle, having the ability to place Northwest actors and models with the best agencies in the world.• Answered calls and questions of clients and potential clients• Arranged acting and modeling classes for clients based on age• Recruited new clients

Education

  • University of Washington Tacoma
    Bachelor of Business Administration - BBA, Marketing
    2019 - 2021

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