Experience

ZÓKORA COMUNICACIÓN

• Spain
• Advertising Services
• 1 - 100 Employee

• B2B Sales & Loyalty Marketing, Partner, Sales Manager

  • May 2014 - Present

  Zókora Comunicación is the first B2B Loyalty Marketing, Events & Social Media Agency in Spain. We help B2B companies to become partners of their customers without making discounts on the price of their products or services. We also developed the first B2B Loyalty software in Spain. Leading B2B Sales, Business Development, and Marketing Strategies Development in Zókora. Achievements: Some costumers that trust in me: Ursa, Mitsubishi Electric, Panasonic, Griesser, Knauf Insulation, Indo, Roto Frank, Procomsa, Varo, Zodiac, Pergo, Lyreco, Zehnder, Garnica, Eninter, Mapei, Asoven, Citel, Electroclub, Emmegi, Indalsu, Total Energies and KÖMMERLING. www.zokora.com Show less



www.joaquinlazaro.com

• Mentor, Trainer, Speaker & B2B Consultant

  • Oct 2018 - Present

  I help entrepreneurs and small companies to be seen by their customers as partners that help them with the development of their business. Writer of the book "B2B sales for entrepreneurs and small businesses" from BookBoon publishing house. Achievements: Lecturer in ESIC, UAB, EADA, Deusto and Mondragón University. www.joaquinlazaro.com I help entrepreneurs and small companies to be seen by their customers as partners that help them with the development of their business. Writer of the book "B2B sales for entrepreneurs and small businesses" from BookBoon publishing house. Achievements: Lecturer in ESIC, UAB, EADA, Deusto and Mondragón University. www.joaquinlazaro.com



AEMAVEB2B

• Spain
• Advertising Services

• Partner & Co-founder

  • Apr 2018 - Sep 2021

  First Association in Spain focused in B2B Sales and B2B Marketing. Leading Barcelona activities coordination. www.aemaveb2b.es First Association in Spain focused in B2B Sales and B2B Marketing. Leading Barcelona activities coordination. www.aemaveb2b.es



Instituto de Pensamiento Positivo

• Master in Entrepreneurship in Barcelona Leader

  • Nov 2016 - Nov 2017

  Leading the Master in Entrepreneurship managed by Sergio Fernandez and coordinated by Fabián González in Barcelona. I was in charge of sales, processes, dynamization of the students group, and of introducing the teachers and managing evaluations. www.masterdeemprendedores.com Leading the Master in Entrepreneurship managed by Sergio Fernandez and coordinated by Fabián González in Barcelona. I was in charge of sales, processes, dynamization of the students group, and of introducing the teachers and managing evaluations. www.masterdeemprendedores.com



Guardian Industries

• United States
• Glass, Ceramics and Concrete Manufacturing
• 700 & Above Employee

• Supply Chain Manager

  • May 2013 - Apr 2014

  Leading the Supply Chain Organization including Business Development, Sales & Operations Planning, Forecasting, Production Planning, Procurement, Purchasing and Logistics Operations. Driving deep changes to achieve strong results in service improvement and operational cost rationalization.Achievements: Logistics Savings Record (6,5% in 2013).

• Relationship Marketing Manager

  • Aug 2011 - Apr 2013

  Sales Force Management (5 people), Loyalty Program Management, Business Development, 360º Marketing, Digital Marketing, Direct Marketing, Trade Marketing, Retail Marketing, CRM, Key Account Management, Customer Segmentation, Events Organization and Geomarketing.Achievements: Sales Increase Record (28% in 2012).

• HR Department, Health, Safety & Security Manager

  • Dec 2009 - Jul 2011

  Health, Safety & Security Management for glass products manufacturing facility (700 people). Health & Safety Manager during Guardian Llodio Cold Tank Repair, coordinating and leading the companies involved in the project. (300 people). Medical Service Management (3 people), Security Team Management (11 people).Achievements: Lowest Accident Rate in 15 years (2010).

• HR Department, European HealthGuard Manager

  • Jan 2009 - Jul 2011

  Health Management for Europe (11 facilities) with the goal of decrease the absenteeism rate. European HealthGuard Auditor Reporting to Headquarters in USA.Achievements: Best Health Initiative Award in Guardian Industries ("Healthy Life" 2009).

• HR Department, HealthGuard Manager

  • May 2008 - Jul 2011

  HealthGuard Program Implementation and Management. HealthGuard is a program designed to improve Guardian Employees health with the goal of decrease the absenteeisem rate.Achievements: Absenteeisem Rate Decrease (35%).

• Production Supervisor

  • Jul 2007 - Apr 2008

  Providing outstanding direct leadership for a team of 14 production employees while working a rotating shift schedule. Directly responsible for driving improvements in the areas of safety, productivity, efficiency, production, and quality.Achievements: Cutting Process Yield Record (February 2008).



Endesa C.T. Teruel

• Electronic Instrumentation Department, Practices

  • Jul 2004 - Aug 2004

  Technical support in Electronic Instrumentation Department. Technical support in Electronic Instrumentation Department.