Joaquin Hernandez

Chief Creative Officer (CCO) at Apex Media
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Experience

    • United States
    • Media Production
    • 1 - 100 Employee
    • Chief Creative Officer (CCO)
      • Jan 2021 - Present
    • United States
    • Design Services
    • UX/UI Designer
      • Feb 2020 - Jan 2021
    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Associate Creative Director
      • Jan 2019 - Feb 2020

      Working closely with web developers and designers to build landing pages, websites, and web promotions. Partnering with the Creative Director to oversee and design the core experience of websites built for clients and radio stations.

    • Multimedia Designer
      • Aug 2018 - Jan 2019

      Assisted in the creation of web assets, websites, and landing pages for clients. Worked in collaboration with web developer and Creative Director to create graphic elements for both web and print material.

    • Graphic Designer
      • May 2018 - Aug 2018

      Created templates including generic station templates, endorsement matrix, monthly ratings and updates and station positioning materials.Authored, proofread and edited formal and informal proposal content; drafts for consistency, clarity appropriateness and persuasiveness of the material.As needed, participated during planning and/or brainstorming sessions to fully understand business requirements and how to best position our product and bring it to life in the presentation.

    • United Kingdom
    • IT Services and IT Consulting
    • User Experience Designer
      • Aug 2019 - Jan 2020

      Worked closely with CEO and UX designers to identify usability issues and implemented proper solutions based on research findings. Enhanced visual design by taking into account user needs and brand guidelines Worked closely with CEO and UX designers to identify usability issues and implemented proper solutions based on research findings. Enhanced visual design by taking into account user needs and brand guidelines

    • United States
    • Higher Education
    • 500 - 600 Employee
    • Lead Graphic Designer // School of Business
      • Aug 2017 - May 2018

      Analyzed user engagement, patterns, and journey maps using Google Analytics. Conducted User testing sessions to evaluate prototypes. Created web assets and marketing materials for the University’s School of Business. Analyzed user engagement, patterns, and journey maps using Google Analytics. Conducted User testing sessions to evaluate prototypes. Created web assets and marketing materials for the University’s School of Business.

    • United States
    • Graphic Design
    • Graphic Designer Internship
      • May 2017 - Aug 2017

      Created web graphics, editorials, book covers, print advertisements, banners, vehicle graphics, and outdoor signage. Launched an in-house social marketing campaign increasing sales by 20% Created web graphics, editorials, book covers, print advertisements, banners, vehicle graphics, and outdoor signage. Launched an in-house social marketing campaign increasing sales by 20%

    • Graphic Designer/Motion Artist
      • Aug 2013 - May 2015

      Created illustrations, infographics, and motion graphics explaining geological formations. Worked with a team to develop interactive slideshows for educational purposes. Updated Origins web page with up-to-date content. Created illustrations, infographics, and motion graphics explaining geological formations. Worked with a team to develop interactive slideshows for educational purposes. Updated Origins web page with up-to-date content.

Education

  • Springboard
    UX Design
    2019 - 2019
  • Southern Adventist University
    Bachelor's degree, Graphic Design
    2013 - 2018

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