Joaquin Rojas Herrera
Marketing Director at ARAUCO - North America- Claim this Profile
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Bio
Rodrigo Hernán U.
Tuve la oportunidad de trabajar con Joaquin en su paso por CMPC USA, y puedo dar fé que es un profesional de gran nivel, muy cercano y con desarrolladas competencias para liderar equipos de trabajo en ambientes altamente competitivos. Posee muy buenas competencias para trabajar en equipo, de gestión y de liderazgo, confiable y orientado a las personas. Un gran profesional y persona.
Asuka Okuno, MBA
Joaquin is a dynamic and enthusiastic leader. He is well respected by both the executive management and his team members. Joaquin has a talent for putting cross functional teams together to implement process improvement ideas and to attain the team objectives. He mentors his staff to make them more knowledgeable in their respective areas of accountability, which helped his department meet various goals and objectives. He is fair, honest, and a pleasure to work with. Joaquin always approaches issues with an open mind and drawing from his vast career experiences, always challenged proposed solutions in a way where the team was able to identify unforeseen pitfalls to avoid unintended results. His leadership traits are the reason why he is well respected by all that works with him. Joaquin is a manager with integrity and leadership abilities, a man a company would be fortunate to have on their team.
Rodrigo Hernán U.
Tuve la oportunidad de trabajar con Joaquin en su paso por CMPC USA, y puedo dar fé que es un profesional de gran nivel, muy cercano y con desarrolladas competencias para liderar equipos de trabajo en ambientes altamente competitivos. Posee muy buenas competencias para trabajar en equipo, de gestión y de liderazgo, confiable y orientado a las personas. Un gran profesional y persona.
Asuka Okuno, MBA
Joaquin is a dynamic and enthusiastic leader. He is well respected by both the executive management and his team members. Joaquin has a talent for putting cross functional teams together to implement process improvement ideas and to attain the team objectives. He mentors his staff to make them more knowledgeable in their respective areas of accountability, which helped his department meet various goals and objectives. He is fair, honest, and a pleasure to work with. Joaquin always approaches issues with an open mind and drawing from his vast career experiences, always challenged proposed solutions in a way where the team was able to identify unforeseen pitfalls to avoid unintended results. His leadership traits are the reason why he is well respected by all that works with him. Joaquin is a manager with integrity and leadership abilities, a man a company would be fortunate to have on their team.
Rodrigo Hernán U.
Tuve la oportunidad de trabajar con Joaquin en su paso por CMPC USA, y puedo dar fé que es un profesional de gran nivel, muy cercano y con desarrolladas competencias para liderar equipos de trabajo en ambientes altamente competitivos. Posee muy buenas competencias para trabajar en equipo, de gestión y de liderazgo, confiable y orientado a las personas. Un gran profesional y persona.
Asuka Okuno, MBA
Joaquin is a dynamic and enthusiastic leader. He is well respected by both the executive management and his team members. Joaquin has a talent for putting cross functional teams together to implement process improvement ideas and to attain the team objectives. He mentors his staff to make them more knowledgeable in their respective areas of accountability, which helped his department meet various goals and objectives. He is fair, honest, and a pleasure to work with. Joaquin always approaches issues with an open mind and drawing from his vast career experiences, always challenged proposed solutions in a way where the team was able to identify unforeseen pitfalls to avoid unintended results. His leadership traits are the reason why he is well respected by all that works with him. Joaquin is a manager with integrity and leadership abilities, a man a company would be fortunate to have on their team.
Rodrigo Hernán U.
Tuve la oportunidad de trabajar con Joaquin en su paso por CMPC USA, y puedo dar fé que es un profesional de gran nivel, muy cercano y con desarrolladas competencias para liderar equipos de trabajo en ambientes altamente competitivos. Posee muy buenas competencias para trabajar en equipo, de gestión y de liderazgo, confiable y orientado a las personas. Un gran profesional y persona.
Asuka Okuno, MBA
Joaquin is a dynamic and enthusiastic leader. He is well respected by both the executive management and his team members. Joaquin has a talent for putting cross functional teams together to implement process improvement ideas and to attain the team objectives. He mentors his staff to make them more knowledgeable in their respective areas of accountability, which helped his department meet various goals and objectives. He is fair, honest, and a pleasure to work with. Joaquin always approaches issues with an open mind and drawing from his vast career experiences, always challenged proposed solutions in a way where the team was able to identify unforeseen pitfalls to avoid unintended results. His leadership traits are the reason why he is well respected by all that works with him. Joaquin is a manager with integrity and leadership abilities, a man a company would be fortunate to have on their team.
Experience
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ARAUCO - North America
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United States
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Manufacturing
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400 - 500 Employee
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Marketing Director
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Nov 2022 - Present
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OneMarketer
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Chile
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IT Services and IT Consulting
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1 - 100 Employee
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Executive Board Member
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Jun 2020 - Present
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Start-Up Chile
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Chile
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Government Administration
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1 - 100 Employee
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Mentor Board Program Start-up Chile
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Aug 2018 - Present
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CMPC
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Chile
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Paper and Forest Product Manufacturing
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700 & Above Employee
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Managing Director CMPC USA
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Jun 2020 - Aug 2022
Hired to drive transformation from commercial office into Service Hub. Accountability for day-to-day operations, strategy creation, execution on OKRs, and persuading key stakeholders on vision. Led team of 25 with $5MM annual budget. Hired to drive transformation from commercial office into Service Hub. Accountability for day-to-day operations, strategy creation, execution on OKRs, and persuading key stakeholders on vision. Led team of 25 with $5MM annual budget.
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Cencosud S.A.
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Retail
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700 & Above Employee
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Director of Corporate Business Development and Implementation
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2018 - 2020
Recruited to create a unit in charge of entrepreneurial ventures and execute new business development. Spearheaded minimum viable product (MVP) design, operational implementation that enabled agile approach. Managed pipeline, established and negotiated strategic partnerships. Led a team of 10 including 5 internal Product Managers and 5 Software Developers. Recruited to create a unit in charge of entrepreneurial ventures and execute new business development. Spearheaded minimum viable product (MVP) design, operational implementation that enabled agile approach. Managed pipeline, established and negotiated strategic partnerships. Led a team of 10 including 5 internal Product Managers and 5 Software Developers.
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Amazon
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United States
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Software Development
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700 & Above Employee
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Senior Product Manager | AGS summer internship
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2017 - 2017
Developed a Marketplace prioritization model for Emerging Countries, which provided a solid recommendation for strategic purposes in Israel. Designed strategy to drive 3P sellers demand from Emerging Countries, providing options for engagement teams to increase conversation rates. Opened a new communication channel with 3P sellers, that allowed easy cross training amongst existing Sellers. (Amazon Global Selling Latino America +2.5k followers, with no marketing investment). Developed a Marketplace prioritization model for Emerging Countries, which provided a solid recommendation for strategic purposes in Israel. Designed strategy to drive 3P sellers demand from Emerging Countries, providing options for engagement teams to increase conversation rates. Opened a new communication channel with 3P sellers, that allowed easy cross training amongst existing Sellers. (Amazon Global Selling Latino America +2.5k followers, with no marketing investment).
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CMPC
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Chile
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Paper and Forest Product Manufacturing
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700 & Above Employee
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Sales Manager - ASIA
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2014 - 2016
Accountable for driving revenue in South East Asian markets, connecting with new customers, establishing trust and building strong personal relationships. Led cross-functional sales team across 6 different countries. Connected CMPCs functional areas with customers pain points to increase overall internal collaboration. Served as the internal champion for implementing Qualtrix and IBP forecasting systems, further enabling the team to install a robust S&OP process.
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Senior Project Manager
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2012 - 2014
Generated trust and communicated the innovation process to the operational organization leaders. Led the evaluation team, by creating evaluation frameworks that would help sell internal ideas better to decision makers. Oversaw all operations for projects, forecasting, and scheduling.
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Universidad de Chile
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Chile
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Higher Education
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700 & Above Employee
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Professor of Innovation Diplomat at Escuela de Negocios de la Universidad de Chile
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2013 - 2014
Ranked in the top 3 as "best professor" based on the final course evaluation, answered by the students Ranked in the top 3 as "best professor" based on the final course evaluation, answered by the students
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Servicios y Consultorías Hendaya S.A.
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Santiago Metropolitan Region, Chile
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Project Manager
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2011 - 2012
Responsible in ME Elecmetal BU, for the corporate innovation program. Focused on creating an innovation cultural change. Built a collaboration bridge between Startup Chile and the economic group. Responsible in ME Elecmetal BU, for the corporate innovation program. Focused on creating an innovation cultural change. Built a collaboration bridge between Startup Chile and the economic group.
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Revista ED
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Design Services
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1 - 100 Employee
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Founder and Project Leader Bazar ED Ecommerce Marketplace
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2011 - 2012
Founded one of the first online marketplaces in Chile (including scalable logistic model). Designed, led, and developed the business model and mid- and long-term strategy. Convinced C-level group to fund the project. Responsible for project implementation. Founded one of the first online marketplaces in Chile (including scalable logistic model). Designed, led, and developed the business model and mid- and long-term strategy. Convinced C-level group to fund the project. Responsible for project implementation.
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LATAM Airlines
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Chile
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Airlines and Aviation
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700 & Above Employee
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Consultant / Summer Internship
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2009 - 2010
Evaluated and learned how does the credit card business work in the airline industry. Created a deep study of the actual payment methods for each selling channel in LATAM. Simulated a new corporate payment tool for corporate clients. Evaluated and learned how does the credit card business work in the airline industry. Created a deep study of the actual payment methods for each selling channel in LATAM. Simulated a new corporate payment tool for corporate clients.
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Education
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Duke University - The Fuqua School of Business
Master of Business Administration (MBA) -
Babson College
Managing Innovation Strategies at Babson: From Ideas to Action -
Università degli Studi di Trento
Intercambio Académico, Ingeniería -
Pontificia Universidad Católica de Chile
Ingeniero Civil Industrial, Industrial Transporte -
The Grange School
Educación Básica y Media