Joaquin Noriega

Sales Director - Latin America at Worldwide Finishing & Supply, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Querétaro, Mexico, MX
Languages
  • English -

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Germán Villalobos, PE, MBA

Joaquin is a great leader focus in people growth and business outcome with excellente market sense.

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Experience

    • United States
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Sales Director - Latin America
      • Aug 2019 - Present

    • United States
    • Industrial Automation
    • 100 - 200 Employee
    • VP of Sales GF
      • Aug 2017 - May 2019

    • United States
    • Industrial Machinery Manufacturing
    • Sales Manager, Latin America
      • Feb 2014 - Jul 2017

      Lead sales and marketing activities in the region to design, built and install turn key finishing systems, including liquid paint, powder paint, e-coat and porcelain enamel systems. Lead sales and marketing activities in the region to design, built and install turn key finishing systems, including liquid paint, powder paint, e-coat and porcelain enamel systems.

    • United States
    • Paint, Coating, and Adhesive Manufacturing
    • 700 & Above Employee
    • Sales/New Accounts Manager
      • Mar 2012 - Oct 2013

      Create a dedicated sales team oriented to new business development in strategic market segments. Improve business profitability selecting new products and key technologies. Built a strong list of new customers and prospects in the automotive, heavy machinery, appliance and general industry segments.

    • Product Manager
      • Nov 2005 - Mar 2012

      Determine product strategy for the E-Coat, Pretreatment, Liquid and Powder coating products. Capex plan to increase plant capacity. Integrate acquisitions in coil coitings and general finishes. Develop organic inks business for non-returnable bottles in Mexico and Central America. Integrate product management strategies and segment markets for Mexico and Brazil

    • Netherlands
    • Chemical Manufacturing
    • 700 & Above Employee
    • National Sales Manager
      • Jun 2003 - Oct 2005

      Responsible of the sales team and marketing activities in Mexico and Central America. Key accounts development. Implement strategies to increase presence via distributors. Restructure the activities based on market segments such as IT, Automotive, Architectural, Furniture and General Finishing. Execute technical service strategy for top contributor accounts. Responsible of the sales team and marketing activities in Mexico and Central America. Key accounts development. Implement strategies to increase presence via distributors. Restructure the activities based on market segments such as IT, Automotive, Architectural, Furniture and General Finishing. Execute technical service strategy for top contributor accounts.

    • United States
    • Machinery Manufacturing
    • 700 & Above Employee
    • Regional Sales Manager (Mexico and Central America)
      • Jul 1998 - Jun 2003

      Regional and National Sales Manager of powder and liquid coatings application equipment, Responsible for the sales, technical service and application engineering teams in Mexico and Central America. Additional responsibilities as Branch Office Manager in Monterrey. Main achievements include the implementation of a local manufacturing program to reduce cost, introduce a low-end line products to compete more efficiently, introduce European technology equipment into the local market and incorporate the Central America region. Show less

    • Application Engineer
      • Nov 1993 - Jul 1998

      Elaborate proposals of engineered systems, prepare laboratory demonstrations, implement coatings seminars and training for customers. Coordinate installation and start-up of engineered systems. Technical liaison with the US manufacturing group. Technical and sales support to Colombia, Venezuela and Brazil operations. New market development in the Electronics Division.

    • Mexico
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Manufacturing Engineer Sr
      • Jan 1992 - Nov 1993

      Identify and implement improvements in the powder porcelain enamel manufacturing process, including the initial planning, capital appropriation justification and plan execution to increase the plant capacity in 30% (evaluation, purchase, installation and start-up). Implement new processes in gray enamel color.

    • Enamel Area Supervisor
      • Jun 1990 - Jan 1992

      Start the second and third shift operations in the porcelain enamel area. Implement and execute cost reduction projects and increase production volumes to reach 100% plant capacity.

    • Development Engineer
      • Aug 1988 - Jun 1990

      Responsible for the gas range plant design and layout, equipment supplier selection, purchase, installation and start-up of the coatings equipment including: conveyors, ovens, application equipment, pre-treatment tunnels, silk screen and wet enamel process.

Education

  • Instituto Tecnológico y de Estudios Superiores de Monterrey
    Bachelor of Science (BS), Chemical Engineering
    1982 - 1986

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