PR Account Coordinator

• Aug 2023 - Present

PR Intern, Brand Marketing

• Feb 2023 - Aug 2023

This internship helped me develop a firm grasp of the Canadian media landscape while I collaborated on integrated marketing campaigns. My main responsibilities included vetting creators, drafting media pitches, and creating social copy for some of the most loved brands in Canada, such as SharkNinja, Philips, Capital One, and iA Wealth.

Senior PR Account Executive

• Oct 2021 - Dec 2021

- Wrote communication materials (pitches, news releases, media advisories) both in Portuguese and English; - Conducted major fundraising announcements to leading media outlets (SoftBank and investees); - Led touch base and regular report meetings with clients; - Prepared executives and mediated press interviews; - Clients: WeWork (shared workspaces), SoftBank (venture capital fund) and Vórtx (assets tokenization). Ideal H+K Strategies is a member of WPP. - Wrote communication materials (pitches, news releases, media advisories) both in Portuguese and English; - Conducted major fundraising announcements to leading media outlets (SoftBank and investees); - Led touch base and regular report meetings with clients; - Prepared executives and mediated press interviews; - Clients: WeWork (shared workspaces), SoftBank (venture capital fund) and Vórtx (assets tokenization). Ideal H+K Strategies is a member of WPP.

PR Account Executive

• Jul 2020 - Sep 2021

- Developed winning digital PR strategies for a leading national publisher (UOL) that has over 94% of the online audience in the country, upscaling brand management and leveraging share of voice; - Drove influencer marketing campaigns to increase UOL awareness in social media, such as for Ageless Talks, a perennial-focused event, reaching 30 organic stories by digital influencers. Three timeline posts related to the activation were ranked as Instagram top mentions; - Proactively assisted the client in a variety of digital media projects, consistently securing high-quality performance and exposure; - Created constant press opportunities, e.g. media interviews for top publications; - Client: Grupo UOL. Show less

Account Executive

• Oct 2019 - Feb 2020

- Briefed authorized spokespeople (including CEOs) on press opportunities, and secured positive features, i.e. Kaspersky (cybersecurity) interview with Globo TV, the largest TV station in Brazil; - Served dating app happn and directly reported to their team in Paris, efficiently dealing with time zone and cultural differences; - Coordinated and followed strategic goodwill meetings, i.e. happn and Marie Claire Brazil; - Developed seeding actions with media kits to technology and lifestyle media; - Clients: Kaspersky and happn. Show less

PR Account Executive

• Nov 2018 - Oct 2019

- Led the announcement of the unprecedented $18 million fundraising by HR Tech Revelo from IFC (World Bank), which resulted in an exclusive piece in Reuters Brazil and in 20+ top outlets; - Launched clients' proprietary reports, such as “Gender Inequalities in Tech Market 2019”, with 50+ results in national media; - Prepared analytical reports on PR performance to track media coverage and industry trends, providing key insights to leverage press opportunities and digital presence; - Managed tight deadlines and executed multitasking roles in fast-paced environments while working across multiple teams with little to no supervision; - Clients: Revelo, BitcoinTrade, Claranet, and Homer. Show less

PR Account Executive

• Jun 2017 - Nov 2018

- Creation of Communication and PR strategies; - Content Marketing; - Social media management; - Media and influencer relations;- Clients: Deezer, University of Southern California, EF Education First, Alexandra Loras, Sodexo.

PR Assistant

• Oct 2015 - Jun 2017

- Internship focused on media relations and social media management; - Suggestion of pitches and creation of press releases; - Campaigns with digital influencers; - Blog posts creation;- Assistance on brand events; - Clients: Cantu Importadora, Conexão Paris, Apfel Vegetariano, VivantSP.