Experience

Matinal

• Brazil
• Online Audio and Video Media
• 1 - 100 Employee

• Marketing Manager

  • Oct 2022 - Present

  In charge of: - Developing the annual plan of marketing strategy/actions and projects. - Managing and monitoring the marketing team. - Market insights for strategic initiatives. - Be the guardian of the Group's Brand and Reputation, focusing on actions of institutional nature and on strengthening the brand and the recognition of the Grupo Matinal as a vehicle of independent journalism and credibility. - Executing projects for the internal public, structuring endomarketing actions. - Executing projects for the external public, prioritizing the increase and optimization of readers' register, ensuring the conquest of sectorial prizes, expanding partnerships and creating a flow of continuous improvement of the institutional presence in the Group's channels (news, site and social networks) and marketing campaigns. - Ensuring the increase of the subscriber base, structuring improvement projects in our own gateways (CTAs, buttons and leadwalls in the news and site), developing an annual campaign pipeline and studying the feasibility of new exclusive products. - Supporting the commercial/partnership area in the creation and management of a pipeline of B2B products focused on ads and branded content projects. - Leading event promotion work. - Leading the work of structuring and maintaining a reporting system. Show less



Hcor

• Brazil
• Hospitals and Health Care
• 700 & Above Employee

• Marketing consultant

  • May 2022 - Aug 2022

  In charge of a 3 month consultancy project at the hospital's Marketing Office, focusing on agile managing methodologies implementation, reporting and reviewing the website and the digital communication plan. In charge of a 3 month consultancy project at the hospital's Marketing Office, focusing on agile managing methodologies implementation, reporting and reviewing the website and the digital communication plan.



Agência Sabiá

• Brazil
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jan 2020 - Dec 2021

  - In charge of customer relationship of the squad "Growth LatAm", supporting channels and marketing teams of international clients from the technology sector in their roles in Latin America;- Current clients: Atlassian (Australia), New Relic (USA), bit2bit Americas (Peru) and Tsoft (Argentina);- Daily use of Portuguese, Spanish and Engish;- Agile methodology routines (Trello, Slack, Google Tools) working remotely since 2018.

• Key account and translator

  • Jul 2018 - Dec 2019

  - Key account for Atlassian (since January 2019), in charge of full account management which envolves interfaces in 8 different countries (USA, Brazil, Uruguay, Argentina, Chile, Peru, Colombia and Mexico);- Support on social media, online campaigns and event's planning;- Development of reports;- Translation of all social media, online campaigns and event materials from English and Portuguese to Spanish (since July 2018);- Daily use of Portuguese, English and Spanish.



SDI International Corp

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Integration Processes Analyst

  • Jan 2017 - Apr 2019

  - Working in two different integration processes projects for Lenovo and Motorola; - The first one focused on purchase processes of Motorola with main interfaces at India and Latin America; - The second one focused on payment processes of Lenovo at Americas (North America and Latin America); - Daily use of Portuguese, English and Spanish. - Working in two different integration processes projects for Lenovo and Motorola; - The first one focused on purchase processes of Motorola with main interfaces at India and Latin America; - The second one focused on payment processes of Lenovo at Americas (North America and Latin America); - Daily use of Portuguese, English and Spanish.



Freelance

• São Paulo e Região, Brasil

• Freelancer journalist and translator

  • Aug 2016 - Apr 2019

  Producing articles from Argentina to Brazilians companies and translating Spanish and English content to Portuguese and English and Portuguese content to Spanish. Producing articles from Argentina to Brazilians companies and translating Spanish and English content to Portuguese and English and Portuguese content to Spanish.



+Rally

• Brasil

• Co-founder and Content Manager

  • Oct 2015 - Dec 2016

  Development of the business plan of the website www.maisrally.com.br; development of the concept of the website; management of the project of building the website (leading suppliers as web designer and programmer); content producer and editor; communications manager. Development of the business plan of the website www.maisrally.com.br; development of the concept of the website; management of the project of building the website (leading suppliers as web designer and programmer); content producer and editor; communications manager.



Grupo Fleury

• Brazil
• Health, Wellness & Fitness
• 700 & Above Employee

• Communications Coordinator

  • Jan 2012 - Aug 2015

  Managing the team - formed by an internship, two analysts and a senior analyst - in charge of the dialogue with 11 K employees (of these, 1600 doctors) in seven states of the Country. Guardian of the communication strategy and strengthening of organizational culture through management of internal communication channels (including the implementation of a corporate social network), and development of internal marketing campaigns and actions (including events for 2,5 K people). Management of the annual budget and the relationship with third parties. Measurement and analysis of results. Business Trainee (jan 2012 - dec 2012) Job rotation in customer service and business areas. Development of a project to increase the productivity of one of the company's brands. Development of a project to review the communication strategy with the medical public. Development of projects and acting in the external communications team routine (Jul 2012 - Dec 2012). Development of a business plan for a decentralized service for one of the company's brands. Show less



Freelancer

• Florianópolis/São Paulo

• Freelancer journalist

  • Sep 2009 - Dec 2011

  Editora Abril Reporter (2009) Reporting and producing content for the guide of bars and restaurants in Veja magazine in Santa Catarina. Editora Publish Reporter (2010 - 2011) Reporting and producing content for magazines Welcome to the top (the luxury market), TopGesto (health) and Imperatriz Gourmet (food). Editora Abril Reporter (2009) Reporting and producing content for the guide of bars and restaurants in Veja magazine in Santa Catarina. Editora Publish Reporter (2010 - 2011) Reporting and producing content for magazines Welcome to the top (the luxury market), TopGesto (health) and Imperatriz Gourmet (food).



Unimed Grande Florianópolis

• Brazil
• Wellness and Fitness Services
• 500 - 600 Employee

• Communications coordinator

  • Mar 2011 - Aug 2011

  Managing the team - formed by an assistant – in charge of the dialogue with all stakeholders of the organization. Member of the editorial board of Unimed Health Magazine (in charge of task assignment and of manage the production of content, layout, finishing the magazine and commercial project). Analysis and execution of communication demands of the internal customer. Analysis and execution of briefings for integrated communication campaigns. Management of jobs developed by the advertising and marketing agency. Management of online communications channels (website, newsletters, intranets, social networks - Twitter, Facebook, Orkut, Youtube). In charge of Conectando, winner of the Best Intranet of Unimed System in Brazil in 2010. Implementation of specific communication projects (Management Report 2003-2011, online pages, printed newspapers and magazines). Management of the relationship with the press. Management contracts with four suppliers: press office, communications office, digital intelligence and distributor. Member of the Culture Committee (defines the projects supported by the company via Municipal Law for the Encouragement of Culture). Member of the Sustainability Committee (studying indicators of the “Unimed Environmental Responsibility Stamp” and proposes improvements in the management of the company). Member of the Communication Center for Cooperative Education (involvement and development of communications projects with medical public). Show less

• Communications assistant

  • Sep 2009 - Feb 2011

  Supporting all activities mentioned in the main responsibilities of communications coordinator.