Mid-Level Product Designer

• Jun 2022 - Present

Plurall is one of the largest educational platforms in Brazil, used by more than 1M students and more than 80K teachers. At Plurall my main responsibilities are to improve the NPS score of the most accessed sections by users and redesign interfaces according to the design system. • Create digital products based on user and business needs; • Conduct the design process from discovery to delivery; • Discover problems to generate hypothesis in partnering with product managers and engineers; • Apply qualitative research to develop a design experience that helped users to improve the teaching and learning process with Plurall; • Hand-off for developers with design specifications and high-fidelity prototypes to communicate the requirements needed to implement the solution. Show less

Mid-Level UX/UI Designer

• Oct 2019 - Jun 2022

Tuia is a UX consultancy in Brazil where I was responsible for creating digital products from scratch, from discovery to delivery. At Tuia I helped to create and strengthen the design culture to increase the quality and speed of deliveries, and I collaborated in the creation and offer of new types of services like design systems and long-term projects for customers. • Applied qualitative research, like usability tests and interview with users, both moderated and unmoderated; • Conducted workshops and dynamics with stakeholders; • Created low and high fidelity wireframes; • Created high fidelity prototypes, navegable prototypes and interface design; • Hand-off for developers; • Created design systems. Show less

Graphic Designer

• Feb 2019 - Sep 2019

TP is a worldwide leader in outsourced omnichannel customer experience management. In the TP endomarketing team I was responsible for creating all over internal visual communications. • Created adhesive environments with gigantography for global brands from different segments; • Ensured that the brand was being used correctly in all its applications, following the guidelines of the brand manual; • Created promotional materials to promote and bring the customer brand closer to employees. Show less

Social Media and Writer

• Jun 2018 - Sep 2018

Social media management; Social media planning; Inbound marketing; Visual creations for posts; Writing. Social media management; Social media planning; Inbound marketing; Visual creations for posts; Writing.

• Mar 2017 - Feb 2018

Guide the design team;Development of national advertising campaigns, from the definition of the visual concept to the implementation;Marketing planning (deadline definitions, media and advertising pieces, budget, objectives);Analysis of the campaign results;Organization, dissemination and multimedia registration of educational events aimed at language teaching;Endomarketing activities.

• Mar 2016 - Feb 2017

Development of national advertising campaigns from the digital to the printed materials;Editorial projects.

Graphic Designer

• Jan 2015 - Jul 2015

Editorial projects for the pharmaceutical market (magazines, newspapers and books) Editorial projects for the pharmaceutical market (magazines, newspapers and books)