President/Founder - JPI USA INC dba Domestify

• 2016 - Present

Digital Marketing Executive

• 2012 - Present

Working with E-commerce clients to optimize their strategies in marketing fundamentals for website engagement, trust, and conversions. Managing PPC portfolio and SEM campaign strategies (Google Ads, Bing, Bid strategy and remarketing). Managing Google Ad campaigns of over 2500 live SKUs using segmenting to increase conversions and lower overall spend. Google Marketing Platform (DoubleClick) display marketing campaign management. Audience targeting within Google platforms, as well as Adobe Audience Manager aligned with Site Catalyst. Experience in managing Google Analytics reporting and Google Tag Manager. Website redesign and functionality for optimal UX journeys. Extensive experience in the Shopify e-commerce platform. Third-party Affiliate marketing programs within ShareaSale, partner programs with Rakuten Marketing as well as other partners. Development of Content strategy for website, emails, and blogs. Email marketing strategy with user journeys and flows. Experiences in Salesforce Marketing Cloud, Klaviyo and Mailchimp. Conversion platform API products such as Justuno for lead capture, audience conversion. Social Media advertising utilizing Facebook custom audience targeting, segmented retargeting strategies. Content planning and strategies using funnels within and outside social media platforms. Experienced in management of channel listings including Amazon Seller Central, eBay, Houzz, Facebook, and the Walmart.com marketplace. Show less

Vice President of Marketing and Merchandising

• 2015 - 2016

Leading the merchandising function for national mail order company to Canadian market. Responsible for the planning and executing of the merchandising and product strategies to achieve the company’s sales, growth and profitability objectives. Leading the merchandising function for national mail order company to Canadian market. Responsible for the planning and executing of the merchandising and product strategies to achieve the company’s sales, growth and profitability objectives.

Senior Product Manager

• 2013 - 2015

Managing the product development process on accessories and decor products from idea conception through product launch for products targeted to customer accounts. Collaborating with and leading cross functional teams including industrial design, sourcing, engineering and marketing / creative to set expectations of product form, fit and function while maintaining target top and bottom line financial performance. Managing the new product development and sourcing process from conception to launch on housewares and bath accessories, including the identification of the following: • Identifying market needs/opportunities for new products (features & benefits), as well as consumer trends for color and design. • Hands on development and sourcing of new products. • Preparing and presenting marketing and financial business briefs for new programs to executive level. • Determining suggested price to market. • Managing product development launch timeline, assortment planning and sku rationalization. • Presenting customer recommendations and partnering with major customers on new program assortments. Leading the development and execution of marketing programs, promotions and communications for assigned portfolio of brands. Coordinating production of various marketing literature (catalogs, sell sheets, price lists, product guides) for timely and efficient production of materials (layout definition, project timing, and development). Managing trade show and conference planning and materials development including design details. Direct Asian factory communications and travel overseas for supplier visits to ensure execution of product launches to meet timeline, spec and budget requirements. Show less

Director of Product Development

• 2011 - 2013

Managed the product development and merchandising function for wholesale company marketing product for retail and web retail customers. Product offerings include kitchenware, hardware, consumer electronics, home décor, toys and more for retail and mail order customers such as Walmart, The Home Depot,Target.com, Bed Bath & Beyond among others. Worked with outside licensed brand name properties such as Roto Rooter®, Kaboom™ and others to license popular and recognized brands with new merchandise. New innovative hardware product “Roto Rooter Plunger” was debuted at the 2012 National Hardware show and was recognized by the North American Retail Hardware Association during the Retailers' Choice Awards Ceremony in May 2012. Developed unique and specific retail programs together with sales team for drop ship online customers such as Target.com, Kohls.com, Burlington Coat Factory and others. Managed all avenues of their specific web and drop ship needs such as packaging, product images and copy, and web categorization. Show less

Manager, Product Development and Merchandising

• 2003 - 2011

Managed the merchandising, sourcing and product development function of multiple product categories within the giftware and housewares category divisions including seasonal, men’s and women’s gifts, promotional items, kitchenware, pet products, collectibles, small furniture, home décor, garden items, toys & children’s accessories, jewelry, sporting goods and other retail gift items (over 500 new skus per year). Strategically planned and managed a Housewares division with previous minimal sales history of less than $500,000.00 USD annually in 2003 into a major product affinity of over $30 million USD in 2011 Held P& L management responsibility for all categories with the brand division which totaled over $50 million USD. Managed all product price negotiations as well as profit margin goals for each individual product, maintaining product cost and quality to meet company standards for assigned categories. Created margin goals and improved new margins for existing products with an average of over 15% within 2 year growth period. Approved marketing planning, photography, layouts, copy, cross sells and product upsells for catalog and web advertisement. Managed promotional and sale catalog efforts for each sales season. Identified opportunities for creating multiple sales for products, such as suggesting E-commerce cross sell items, promo pricing for multiple purchase transactions, etc. Show less

Buyer

• 1999 - 2003

Developed housewares product for wholesale distribution to major retailers such as Wal-Mart, Costco, Target, Dayton Hudson, and others. Developed housewares product for wholesale distribution to major retailers such as Wal-Mart, Costco, Target, Dayton Hudson, and others.

Product Development Manager

• 1998 - 1999

Creative position developing licensed limited edition collectibles for consumer market. Worked with licensors such as Disney, Warner Brothers, Thomas Kincade, and others. Creative position developing licensed limited edition collectibles for consumer market. Worked with licensors such as Disney, Warner Brothers, Thomas Kincade, and others.

Buyer

• 1993 - 1997

Responsible for product selection and test marketing of multiple general merchandise categories in housewares, toys, home items, hardware, electronics and more. Managed relationships with both domestic and Asian multimillion dollar vendors. Traveled to monthly trade shows to search for products. Responsible for product selection and test marketing of multiple general merchandise categories in housewares, toys, home items, hardware, electronics and more. Managed relationships with both domestic and Asian multimillion dollar vendors. Traveled to monthly trade shows to search for products.