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Mark Traverso

I've been fortunate to have worked with JoAnn for five years on a variety of projects both domestically and across the world. She is at the top of the "A list" as a communications and P.R. specialist. She brings with her a breadth of knowledge that makes her suitable for any assignment, and the years of experience that allow her to achieve great success even when dealing with tight deadlines and adversity. Above that, she is a tireless worker, and a great team player. JoAnn is the consummate professional, and I would look forward to working with her any time.

Dan Klintworth

JoAnn posesses great organizational and management skills. While working for me she expertly managed our local radio buys as an in-house ad agency. She was asked by the international PROMAX marketing organization to share her knowledge by conducting a seminar at one of their summits.

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Experience

    • United States
    • Legal Services
    • 1 - 100 Employee
    • Communications Manager
      • Apr 2013 - Present

      Raising awareness for AARP Legal Counsel for the Eldery, a champion for the dignity and rights of Washington, D.C.'s elderly by providing free legal and social services to those in need - empowering, defending and protecting vulnerable seniors. Raising awareness for AARP Legal Counsel for the Eldery, a champion for the dignity and rights of Washington, D.C.'s elderly by providing free legal and social services to those in need - empowering, defending and protecting vulnerable seniors.

    • Director
      • 2005 - 2012

      Initiated superior client services achieving millions of media impressions for a variety of clients in consumer, government and nonprofit environments. Developed multi-tiered campaigns that promoted and raised awareness for veteran support programs. Wrote and supervised design of marketing materials such as brochures, media folders, media fact sheets and background pieces that were distributed to Congress and higher education institutions that helped raise awareness about the field of orthotics and prosthetics. Kept spokespeople on message by creating media training materials and seminars. Show less

    • Public Relations Director
      • 2004 - 2005

      Pitched and obtained multiple national and international interviews for founder Jan Scruggs, resulting in expanded recognition of the Wall. Increased attendance around the country for appearances of the Moving Wall (half-scale replica) through local media relations. Coordinated interviews and appearances for high-level corporate partners and board members in support of VVMF and its fundraising campaigns. Pitched and obtained multiple national and international interviews for founder Jan Scruggs, resulting in expanded recognition of the Wall. Increased attendance around the country for appearances of the Moving Wall (half-scale replica) through local media relations. Coordinated interviews and appearances for high-level corporate partners and board members in support of VVMF and its fundraising campaigns.

    • China
    • Public Relations and Communications Services
    • Self-Employed Consultant
      • 2002 - 2004

      Edited expert-written bio-tech and financial articles to reach expanded audiences. Provided media training for scientific and financial spokespeople unaccustomed to interviews. Increased media placements to wider audiences for financial and bio-tech clients. Edited expert-written bio-tech and financial articles to reach expanded audiences. Provided media training for scientific and financial spokespeople unaccustomed to interviews. Increased media placements to wider audiences for financial and bio-tech clients.

    • Public Relations Director
      • 2001 - 2002

      Established an ‘advance readiness’ strategy to position Constitution Project spokespeople as experts with appropriate reporters. Coordinated successful panel discussions with leading, high-level experts that raised awareness about issues including: the death penalty, judicial independence and election reform. Built media relationships and increased placements through background briefings on the issues. Successful promotion of blue-ribbon committee findings on public policy issues to taxpayers, Congress and partner organizations. Show less

    • Public Relations Manager
      • 1995 - 2001

      Drove ticket sales and subscriptions by creating and executing media relations campaigns that supported fundraising campaigns. Continuously created “box-office bumps” following live and recorded media interviews. Raised mainstream awareness for the theater by increased and continuous TV news presence. Increased excitement and attendance for opening nights and other special events by developing creative themes. Drove ticket sales and subscriptions by creating and executing media relations campaigns that supported fundraising campaigns. Continuously created “box-office bumps” following live and recorded media interviews. Raised mainstream awareness for the theater by increased and continuous TV news presence. Increased excitement and attendance for opening nights and other special events by developing creative themes.

    • TV NEWS CAREER
      • 1981 - 1995

      CREATIVE SERVICES DIRECTOR - Managed a four-person staff responsible for promotion of station anchors, reporters and programming; development of marketing materials for sales force; writing and producing on-air promotional and advertising spots; and planning and executing community events. TV NEWSCAST/VIDEO PRODUCER - Award-winning nightly newscast producer at four network-affiliated TV stations; responsibilities included management of reporters and photographers, final decisions on news content, graphic look, writing and assuring accuracy. Show less

Education

  • University of Florida
    BS, Broadcasting
  • The Theatre Lab School of the Dramatic Arts
    Honors Acting Conservatory, Actor-Training Certificate
    2002 - 2003
  • Washington, DC
    Social Media
    2010 - 2013

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