Experience

Tattersalls Ireland

• Spectator Sports
• 1 - 100 Employee

• Event Coordinator

  • Dec 2014 - Present

  Event Coordinator for Tattersalls International Horse Trials 2015 Event Coordinator for Tattersalls International Horse Trials 2015



AMJO Consultancy /Equus Live

• Director

  • May 2012 - Present

  Equus Live is independently run by Amjo Consultancy Ltd. Directors of Amjo Consultancy are Amber Byrne and Joanne Quirke. Amber and Joanne were brought up around horses. They have both competed and worked in the sport horse and thoroughbred industry and have a proven track record for running events. Amber and Joanne wanted to combine their love of all things Equine with their business knowledge to create an event that appealed to all equestrian lovers and promoted Ireland as the Centre of Excellence for the horse. Equus Live will be Ireland and the industry’s opportunity to promote all that is good about the equine industry. It will provide something for everyone and will appeal to a cross section of people from those who rely on the industry for their livelihood to someone that has a passing interest in horses.



Bracken Court Hotel

• Ireland
• Hospitality
• 1 - 100 Employee

• Business Development Manager

  • Nov 2012 - Nov 2014

  The Bracken Court Hotel is part of the hotel division of the Moriarty Group and was opened in 2000. The Moriarty Group is an Irish owned company involved in both the retail grocery and hospitality industries. Founded in 1987 the company employs over 600 people across both industries and has been ranked in the top 1000 companies in Ireland. The company's portfolio currently comprises of 3 large Super Valu supermarkets located in Balbriggan, Skerries and Palmerstown and 2 hotels, The Bracken Court Hotel, Balbriggan and the Court Yard Hotel, Leixlip, Co. Kildare.My duties involve:* Management & development of the current sales team.• Management & development of the company’s relationship with our current customer/client base.• Developing an effective sales plan/strategy in conjunction with the senior team inhouse.• Developing budgets and targets in conjunction with the General Manger and finance team.• Managing and developing our current database of existing and potential business opportunities.• On the road sales including sales presentations.• Cold calling.• Developing weekly sales results reports.• Development of advertising material in-house and liaising with external advertising companies.• Development of promotional offers – fully managing the process from advertising stage to follow through.



Dunboyne Castle Hotel and Spa

• Business Development Manager

  • Feb 2008 - Sep 2011

  My duties involved:• To plan and implement an annual sales and marketing plan• To target all future potential corporate, Conference and Group residential business from the Local, Regional and National Markets in particular the sporting market.• To achieve Rooms and conference Sales Budget for the hotel• To ensure all company profiles are updated and maintained according to the market segments• To plan and organise weekly sales calls to both new and existing clients • To schedule weekly appointments at least 1 week in advance • To compile weekly and monthly sales report for the General Manager • To strategically target all market segments for business• To update all sales information on a daily basis• To co-ordinate the production of hotel brochures and sales brochures • To plan and organise sales promotions• To plan and organise away sales trips to promote the hotel • To plan and organise mail shots • Organising functions such as concerts, Country and Western Evenings, Family Fun Days, Christmas Fairs etc• To plan and organise (FAM) Familiarisation trips for any potential clients• To ensure all administration work is complete, follow up calls, research calls, rate contracts etc. • To communicate all negotiated rates to reservations, front office and accounts • To communicate all details agreed with clients to the relevant departments• To be fully aware of competitors and their rates• To market the hotel both within Ireland and abroad attending trade fairs and exhibitions• To identify any P.R opportunities• To be fully aware of events in Leinster, Dublin Meath and the surrounding areas• To maximise our revenue at all times • To provide support in other areas of the hotel as necessary



Fairyhouse Racecourse

• Operations Manager

  • Feb 2004 - Feb 2008

  • Accountability for the day to day Operational Management of a Premier Racecourse, including staffing, security, catering, cleaning etc.• Developing and monitoring SLA’s with all service providers (internal and external)• Manage, organise, direct and co-ordinate staff activities to support the raceday and non raceday activites• Promoting Fairyhouse to overseas clients• Deliver the logistics associated with each raceday including track information, staffing, catering, security, Floats and end of day Cash reconciliation• Monitor concession and service operations for compliance• Prepare the annual operations budget and over see the Maintenance and Facilities budget to ensure they are run within their constraints• Define best practice for all racecourse operations to aid quality certification• Press Releases for our Major Festivals• Control of our Racegoers Membership Database• Design and layout our Racecards, Design promotional literature for Membership, Easter Festival. Design tickets for racedays• Dealing with Owners, Trainers, Jockeys on an ongoing basis.• Control bank reconciliations, process payroll for casual staff, process cash receipts and lodgements• At all times to promote Horse Racing within Ireland