Experience

ABH Manufacturing Inc.

• United States
• Wholesale Building Materials
• 1 - 100 Employee

• Graphic Designer/Marketing Specialists /Product Photographer

  • Jan 2020 - Present



Freelance Graphic Design & Photography

• joannehartzell.myportfolio.com

• Freelance Graphic Design/Photographer

  • 2003 - Present

  • Create, execute and promote events with local artist through local advertisements, and poster designs. • Created banners and ads for local schools to drive admissions by 20%. • Coordinated tradeshow logistics and booth graphics, reducing cost and increasing sales. • Create and design: Books, flyers, magazines, ads, monthy bulletins, annual reports. • Photographed: Booths at the Chicago Print Show Daily (Graph Expo) for Cygnuss Business, printing press at printing companies, trucking companies fleet, grade schools portraits, family portraits, graduation, small weddings and parties, corporate photos, headshots, families, children, and property for real estate companies along with products such as jewelry, book, tools, cars, toys. Show less



World Library Publications Division of JS Paluch, Inc.

• Franklin Park

• Marketing Specialist/Graphic Designer/Photographer

  • Nov 2017 - Dec 2019

  • Maintain proficiency with Adobe and other core design software programs along with evaluate new graphic design tools and strategies as the landscape evolves to ensure the society’s marketing collateral is produced efficiently with a contemporary look and feel. • Create and implement strategic social media marketing strategies by successfully improving search engines optimization and implementing a targeted email campaign, produce relevant content and manage ongoing conversation to engage, convert, and improve brand awareness across social media platforms. Monitor online trends by utilizing appropriate tools, applications, channels and targeted strategies to ensure social media channels. • Create and collaborate with music artist - execute design and layout for music artist posters for future tradeshows and events. • Collaborated with the editorial department in finding fresh new photographers to create new innovative calendar designs for our Catholic calendars (English, Spanish, Bilingual, Polish) while keeping within brand management guidelines. • Content upkeep on web landing pages, execute and photographed products for website and catalogs. • Photographed headshots for employees. Color correct and maintain digital photos and maintained photo archives. • Trade show design and layout, providing proper storage and execution of products. Provide exceptional customer service at tradeshows to customers along with collaborate with other co-workers to find the products that fit the customer needs. • Set up guides and information for purchasing of products that we outsourced to other distributors. Create digital content to ensure consistency. Closely monitor products that are outsourced to other distributors to ensure accuracy for products sold, Developed promotional campaigns by bundling products together to increase revenue, Help to launch new products through email blast. Show less



JS Paluch Company, Inc.

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Graphic Designer

  • Jan 2012 - Dec 2019

  • Create ads for Catholic church bulletins, working with 4000 churches weekly • Layout and Design of misc. projects. Folders, assignment notebooks & calendars, sell sheets and inner office material, projects for sales team, company branding, corporate headshots, company functions. • Create ads for Catholic church bulletins, working with 4000 churches weekly • Layout and Design of misc. projects. Folders, assignment notebooks & calendars, sell sheets and inner office material, projects for sales team, company branding, corporate headshots, company functions.



H.I. Studios

• Roselle, IL

• Director/Senior Graphic Designer

  • Jun 1999 - Sep 2003

  • As Creative Director I led all creative development on all large and small accounts, worked on budgets and met deadlines. • Managed and mentored a diverse creative department of designers, copywriters, production artists and photographers. • Responsible for the direction of presentations of strategies and creative concepts. Along with developing rich media or advertising for many companies, which became so successful that the campaigns were extended indefinitely and set as a model for future efforts. • Graphic design & layout, digital proofing, color correction, pre-flighting for final print clients such as: Bosch, Sears, JCPenney, Microso, Schoolastic, Wellman & Heiser Books, FTD, and many more. Show less



Datalizer Slide Charts, Inc (Formerly - American Slide Chart, Inc)

• Product Specialist

  • 1998 - 1999

  • Brand consistency, Procurement of client assets; Photo/auto/ film, Scheduling and tracking of on time client deliverables, Project management for all clients on and off-site events, Graphic Design Production & Project Management, Schedule Due Dates and Deadlines. • Brand consistency, Procurement of client assets; Photo/auto/ film, Scheduling and tracking of on time client deliverables, Project management for all clients on and off-site events, Graphic Design Production & Project Management, Schedule Due Dates and Deadlines.



VillageProfile.com

• Elgin, IL

• Graphic Designer

  • Sep 1997 - Sep 1998

  At VillageProfile I was responsible for layout and design of ads in the books for the Chamber of Commerce, along with a new creation and design of a new magazine “The Building of Custom Homes” in the Chicagoland area. I served as a liaison between village administrators and designers and businesses for the Chamber of Commerce for cities nationwide. • Also responsilbe for pre-fighting all customer files. • Produced 300 ads a week and converted all from PC to Mac. At VillageProfile I was responsible for layout and design of ads in the books for the Chamber of Commerce, along with a new creation and design of a new magazine “The Building of Custom Homes” in the Chicagoland area. I served as a liaison between village administrators and designers and businesses for the Chamber of Commerce for cities nationwide. • Also responsilbe for pre-fighting all customer files. • Produced 300 ads a week and converted all from PC to Mac.



Stet Graphics, Inc.

• United States

• Graphic Designer

  • 1992 - 1997

  • Collaborated with team in the creation of design & layout for workbooks. I worked on many different aspects of learning books for K-College along with layout and design of teacher addition of workbooks for Scott Forsman. Turned client projects of many loose papers into “how-to” printed books for elective classes for college purposes. • Provided creative direction and creative team management. • Lead creative concepts and creative review for online advertising for 1st Online restaurant guide. • Recruit creative talent, supervised outside creative resources, Presented strategic thinking and creative work for client review. • Researched and developed new business efforts in partnership for an online based restaurant circulatory. Show less



Malibu Graphics

• Lombard, Il

• Graphic Designer/Typesetter

  • 1985 - 1992

  Malibu Graphics Graphic Designer July 85 -August 92 Ensured consistent branding. Recruited and managed production artists, copywriters. Responsible for all logo design, page layout, design of brochures and catalogs. Malibu Graphics Graphic Designer July 85 -August 92 Ensured consistent branding. Recruited and managed production artists, copywriters. Responsible for all logo design, page layout, design of brochures and catalogs.