Joanna Sharma Digital, Social and Content Marketing

Managing Director and Founder at Drum Digital
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Contact Information
Location
AU

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Iggy Pintado

I worked with Jo when she headed up Digital for the Australian Institute of Company Directors. Jo's key strength is on in doing her research on the latest and most effective digital trends and channels to keep updated. She then applies her insights to executable programs and initiatives for commercial advantage. She is one of the top digital marketers in Australia and I highly recommend her work.

Alex Walker

Jo has the ideal blend of technical and interpersonal skills required for her role. She pays great attention to detail and is passionate about delivering industry-leading best practice digital solutions into the marketing mix.

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Credentials

  • Inbound
    HubSpot
    Nov, 2016
    - Sep, 2024
  • Hubspot Inbound certification
    HubSpot Academy
    Oct, 2016
    - Sep, 2024

Experience

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Managing Director and Founder
      • Jun 2015 - Present

      Offering practical and measurable marketing solutions, which can be easily implemented by us, or by our clients. Whether you want to be found more easily by your customers, you are looking to improve your digital presence or want to enhance your marketing strategy, we can help. We provide marketing, digital marketing, social media and content marketing support to organisations and individuals. Please contact me for more information joanna@drumdigital.com.au. Offering practical and measurable marketing solutions, which can be easily implemented by us, or by our clients. Whether you want to be found more easily by your customers, you are looking to improve your digital presence or want to enhance your marketing strategy, we can help. We provide marketing, digital marketing, social media and content marketing support to organisations and individuals. Please contact me for more information joanna@drumdigital.com.au.

    • Australia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Social Media Specialist
      • Dec 2014 - Jan 2017

      Developing strategies and implementation plans to support clients from across the mining and resources sector, as they navigate the digital world. Developing strategies and implementation plans to support clients from across the mining and resources sector, as they navigate the digital world.

    • Australia
    • Non-profit Organizations
    • 300 - 400 Employee
    • Digital Marketing Manager
      • Nov 2009 - Jun 2015

      Support the strategic vision, and accelerate digital maturity through effective data-driven digital strategies and a digital roadmap. Increased member engagement by growing LinkedIn group members from 1,500 to over 14,000, with a 7:1 comment to post ratio and gained over 3,600 Twitter followers. Increased profitability and marketing automation through digital projects, including: a website re-brand, a replacement content management system and email platform. Support the strategic vision, and accelerate digital maturity through effective data-driven digital strategies and a digital roadmap. Increased member engagement by growing LinkedIn group members from 1,500 to over 14,000, with a 7:1 comment to post ratio and gained over 3,600 Twitter followers. Increased profitability and marketing automation through digital projects, including: a website re-brand, a replacement content management system and email platform.

    • Australia
    • Online Media
    • 1 - 100 Employee
    • Acting Marketing Manager
      • Jan 2008 - Aug 2009

      Increased news.com.au brand awareness by 3%. Designed and implemented data-driven marketing, which optimised performance and impact, while reducing costs by 50%. Drove customer engagement through strategic partnerships, including; Greater Union, Hotel Club, Perisher Blue, Qantas Holidays and 20th Century Fox, Taste, GQ, Careerone, ALPHA, Vogue and many more. Increased news.com.au brand awareness by 3%. Designed and implemented data-driven marketing, which optimised performance and impact, while reducing costs by 50%. Drove customer engagement through strategic partnerships, including; Greater Union, Hotel Club, Perisher Blue, Qantas Holidays and 20th Century Fox, Taste, GQ, Careerone, ALPHA, Vogue and many more.

    • Marketing Executive
      • Jul 2006 - Dec 2007

      Designed and implemented data-driven marketing campaigns and a major re-brand to increase profitability. Designed and implemented data-driven marketing campaigns and a major re-brand to increase profitability.

    • Entertainment
    • Marketing Assistant
      • 2003 - 2004

      Built product verticals through data driven marketing campaigns, affiliate programs and strategic partnerships. Built product verticals through data driven marketing campaigns, affiliate programs and strategic partnerships.

Education

  • HubSpot Academy
    Inbound Certified, Marketing
    2016 - 2017
  • Australian Institute of Company Directors
    Company Directors Course
    2014 - 2014
  • Bournemouth University
    2:1, Ba (Hons) Retail Management

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