Experience

92nd Street Y

• United States
• Civic and Social Organizations
• 200 - 300 Employee

• Senior Vice President, Marketing, Branding and Digital Content

  • Oct 2021 - Present



The Paley Center for Media

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Senior Vice President Marketing and Communications

  • Jun 2018 - Dec 2021

  As Senior Vice President, Marketing & Communications, for The Paley Center for Media, Joanna leads the marketing, public relations, digital social media, promotions, and sales campaigns. Most recently serving as the Vice President, Consumer Marketing & Marketing Strategy, for HBO, Joanna led the development and company-wide alignment of integrated, buzz-worthy consumer marketing campaigns and innovative partnerships and experiential promotions for HBO original series, miniseries, films, and documentaries. She played a leadership role overseeing the network’s most high-profile, innovative and award-winning marketing campaigns for a wide range of programming including Game of Thrones, Westworld, Big Little Lies, Girls, Silicon Valley, Ballers, among others. She defines strategic campaign objectives and short and long-term brand strategy and provides creative direction across all media, while optimizing multimillion-dollar media and production budgets, identifying business opportunities and developing strategic marketing partnerships. During her tenure, Joanna launched campaigns for landmark series including The Sopranos, Sex and the City, Six Feet Under, and The Wire. Joanna is the recipient of multiple CTAM, Mark, Effie, Promax, Cannes Lion, Davey and Buzz Awards. She received the VentureFuel Visionary Award, the Dale Carnegie Highest Achievement in Leadership Award, and the Petrie French Language Award. In 2010, she was named the recipient of the Andrew Heiskell Community Service Award, an annual award recognizing Time Warner employees globally who have made exceptional contributions to public service. Currently serving on the board of directors for The Orphaned Starfish Foundation, she plays a key fundraising, marketing, and publicity role in the development of 60 computer centers in 27 countries supporting 12,000 orphans worldwide. She is a member of the Academy of Television Arts & Sciences (ATAS) and BAFTA.



HBO

• United States
• Entertainment Providers
• 700 & Above Employee

• Vice President of Marketing

  • May 2013 - Jan 2018

  Strategic, innovative and resourceful Marketing Executive who has led the development and execution of integrated, buzz-worthy Marketing Campaigns, Experiential Promotions and Creative for high-profile, award-winning HBO Original Series, Films, Miniseries, and Documentary Films. Recognized as public speaker with solid leadership skills, able to build and guide top-performing marketing teams.

• Marketing Director

  • Sep 2008 - May 2013

• Marketing Manager

  • Feb 2002 - Sep 2008

• Associate Marketing Manager

  • Oct 1999 - Feb 2002

• Marketing Coordinator

  • Apr 1998 - Oct 1999

• Freelance Project Ccordinator

  • Jun 1997 - Mar 1998