Joanna Rullo
User Experience Researcher at AnswerLab- Claim this Profile
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Bio
Credentials
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3-day training at the Bureau of Labor Statistics (BLS) on Accessing Census Bureau Statistics-- including American Community Survey, Data Ferret, American Fact Finder, and other government data sources
Bureau of Labor StatisticsOct, 2011- Nov, 2024
Experience
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AnswerLab
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United States
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Research Services
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100 - 200 Employee
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User Experience Researcher
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Feb 2018 - May 2018
- Cultivated relationships with clients to better understand their business needs and develop appropriate UX research solutions - Created moderator guides and screener surveys for identifying clients’ target users - Collaborated with recruitment team to find study participants - Consulted with clients on the development of prototypes for testing - Managed technical setup for in-person labs - Moderated remote and in-person user experience research studies and conducted interviews… Show more - Cultivated relationships with clients to better understand their business needs and develop appropriate UX research solutions - Created moderator guides and screener surveys for identifying clients’ target users - Collaborated with recruitment team to find study participants - Consulted with clients on the development of prototypes for testing - Managed technical setup for in-person labs - Moderated remote and in-person user experience research studies and conducted interviews in field - Analyzed the research and presented findings and recommendations to clients - Presented findings to clients - Client roster: Google, Facebook Show less - Cultivated relationships with clients to better understand their business needs and develop appropriate UX research solutions - Created moderator guides and screener surveys for identifying clients’ target users - Collaborated with recruitment team to find study participants - Consulted with clients on the development of prototypes for testing - Managed technical setup for in-person labs - Moderated remote and in-person user experience research studies and conducted interviews… Show more - Cultivated relationships with clients to better understand their business needs and develop appropriate UX research solutions - Created moderator guides and screener surveys for identifying clients’ target users - Collaborated with recruitment team to find study participants - Consulted with clients on the development of prototypes for testing - Managed technical setup for in-person labs - Moderated remote and in-person user experience research studies and conducted interviews in field - Analyzed the research and presented findings and recommendations to clients - Presented findings to clients - Client roster: Google, Facebook Show less
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Swell, Inc.
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United States
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Design Services
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1 - 100 Employee
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Research/Media Analyst (contractor)
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Nov 2016 - Dec 2016
- Conducted research and mined data from key media sources focusing on technological advances in the areas of artificial intelligence (AI), Internet of Things (IoT), future of work (FoW), robots, virtual reality (VR), and health technology - Synthesized and distilled data relevant to the client’s needs in a twice-weekly brief - Delivered a written summary of the larger context for the latest technology news for client, enabling them to see industry developments and make strategic… Show more - Conducted research and mined data from key media sources focusing on technological advances in the areas of artificial intelligence (AI), Internet of Things (IoT), future of work (FoW), robots, virtual reality (VR), and health technology - Synthesized and distilled data relevant to the client’s needs in a twice-weekly brief - Delivered a written summary of the larger context for the latest technology news for client, enabling them to see industry developments and make strategic decisions quickly - Thrived in constantly evolving, fast-paced, deadline-driven environment, while managing competing priorities - Contract project for Google Inc. Show less - Conducted research and mined data from key media sources focusing on technological advances in the areas of artificial intelligence (AI), Internet of Things (IoT), future of work (FoW), robots, virtual reality (VR), and health technology - Synthesized and distilled data relevant to the client’s needs in a twice-weekly brief - Delivered a written summary of the larger context for the latest technology news for client, enabling them to see industry developments and make strategic… Show more - Conducted research and mined data from key media sources focusing on technological advances in the areas of artificial intelligence (AI), Internet of Things (IoT), future of work (FoW), robots, virtual reality (VR), and health technology - Synthesized and distilled data relevant to the client’s needs in a twice-weekly brief - Delivered a written summary of the larger context for the latest technology news for client, enabling them to see industry developments and make strategic decisions quickly - Thrived in constantly evolving, fast-paced, deadline-driven environment, while managing competing priorities - Contract project for Google Inc. Show less
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University of California, Davis
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United States
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Higher Education
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700 & Above Employee
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Principal Investigator, Dissertation
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Jun 2012 - Sep 2016
- Conducted semi-structured interviews that lasted 60+ minutes (in-person and remote) with people across the country - Developed and refined a detailed interview guide - Completed 2000+ hours of ethnographic research, wrote extensive field notes - Recruited interviewees - Transcribed and coded interview data and field notes using Dedoose web application. - Designed demographic survey, created visual representations of data - Examined patterns that emerged from the data -… Show more - Conducted semi-structured interviews that lasted 60+ minutes (in-person and remote) with people across the country - Developed and refined a detailed interview guide - Completed 2000+ hours of ethnographic research, wrote extensive field notes - Recruited interviewees - Transcribed and coded interview data and field notes using Dedoose web application. - Designed demographic survey, created visual representations of data - Examined patterns that emerged from the data - Incorporated theoretical framework with original data - Complied an extensive secondary research - Evaluated posts on social media blogs, and online forums, as well as magazine and newspaper articles and fliers - Managed budget and timeline of the project
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Director, Davis Feminist Film Festival
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Sep 2012 - Jun 2015
- Executed the Davis Feminist Film Festival by developing the creative strategy and direction for the festival, this included choosing a theme and curating the film line-up based on that theme. Worked directly with the filmmakers on their submissions, and obtained legal rights to screen films. - Developed marketing strategy for the festival including creating and distributing marketing materials like press releases, advertisements, and social media posts - Established sponsorship… Show more - Executed the Davis Feminist Film Festival by developing the creative strategy and direction for the festival, this included choosing a theme and curating the film line-up based on that theme. Worked directly with the filmmakers on their submissions, and obtained legal rights to screen films. - Developed marketing strategy for the festival including creating and distributing marketing materials like press releases, advertisements, and social media posts - Established sponsorship opportunities for the festival and reached out to both campus and community organizations encouraging them to participate. Additionally, solicited local businesses and organizations for donations as part of the silent auction fundraiser. - Maintained projects timelines and kept festival within scope and budget - Met deadlines and managed competing priorities of the advisory board, University, filmmakers, students, and campus organizations - Created and distributed survey instruments to assess the impact of the festival on the Davis Community - Produced a final report on festival using survey data, interviews, and secondary data sources, and presented the findings to UC Davis Administration in order to secure funding for subsequent years - Managed a team of 11 undergraduate interns
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Lecturer/Graduate Student Instructor
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Jan 2008 - Mar 2015
- Constructed a syllabus for each course—including selecting readings, creating assignments - Lectured on course material - Provided feedback to students and assigned grades - Held weekly office hours to meet one-on-one with students - Facilitated discussion Courses include: Introduction to Research Method, Sociology of Culture, Sociology of Popular Culture, Sociology of Social Problems, Sociology of Gender, Sociology of Immigration, and Feminism, Film, and Curation
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California Capital Financial Development Corporation
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United States
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Financial Services
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1 - 100 Employee
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Researcher
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Jun 2010 - Jun 2012
- Conducted research using secondary data sources to help financial institution determine how to invest in the communities they serve—in order to meet federal guidelines for CRA (Community Reinvestment Act) - Built a trusted advisor relationship with clients including Wells Fargo, Rabobank, Union Bank, and Ubuntu Green - Analyzed 46 different data sets, including the Census, ACS, Department of Education, and Department of Labor - Aggregated secondary data on a variety of… Show more - Conducted research using secondary data sources to help financial institution determine how to invest in the communities they serve—in order to meet federal guidelines for CRA (Community Reinvestment Act) - Built a trusted advisor relationship with clients including Wells Fargo, Rabobank, Union Bank, and Ubuntu Green - Analyzed 46 different data sets, including the Census, ACS, Department of Education, and Department of Labor - Aggregated secondary data on a variety of topics—including affordable housing, housing levies, homelessness, transportation, and technology - Collaborated with colleagues and clients to solve research challenges - Created customized multi-media presentations using Google Earth and Power Point (PPT) to communicate relevant data to clients - Produced extensive written reports on critical issues within targeted areas, providing qualitative in-depth detail of current community issues Show less - Conducted research using secondary data sources to help financial institution determine how to invest in the communities they serve—in order to meet federal guidelines for CRA (Community Reinvestment Act) - Built a trusted advisor relationship with clients including Wells Fargo, Rabobank, Union Bank, and Ubuntu Green - Analyzed 46 different data sets, including the Census, ACS, Department of Education, and Department of Labor - Aggregated secondary data on a variety of… Show more - Conducted research using secondary data sources to help financial institution determine how to invest in the communities they serve—in order to meet federal guidelines for CRA (Community Reinvestment Act) - Built a trusted advisor relationship with clients including Wells Fargo, Rabobank, Union Bank, and Ubuntu Green - Analyzed 46 different data sets, including the Census, ACS, Department of Education, and Department of Labor - Aggregated secondary data on a variety of topics—including affordable housing, housing levies, homelessness, transportation, and technology - Collaborated with colleagues and clients to solve research challenges - Created customized multi-media presentations using Google Earth and Power Point (PPT) to communicate relevant data to clients - Produced extensive written reports on critical issues within targeted areas, providing qualitative in-depth detail of current community issues Show less
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Adobe
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United States
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Software Development
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700 & Above Employee
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User Experience Researcher, LiveCycle
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Jun 2009 - Sep 2009
- Conducted a combination exploratory research study/usability test and a separate accessibility evaluation for the Adobe LiveCycle Benefits and Services Delivery Solution Accelerator - Obtained feedback on an Adobe LiveCycle prototype for simplifying the process of registering for government benefits and services - Responsible for all aspects of recruiting participants including developing the participant screener questions, building the screener/survey using SurveyMonkey, scheduling the… Show more - Conducted a combination exploratory research study/usability test and a separate accessibility evaluation for the Adobe LiveCycle Benefits and Services Delivery Solution Accelerator - Obtained feedback on an Adobe LiveCycle prototype for simplifying the process of registering for government benefits and services - Responsible for all aspects of recruiting participants including developing the participant screener questions, building the screener/survey using SurveyMonkey, scheduling the participants, and sending gratuities - Lead an accessibility review of the prototype with visually impaired participants. This ensured the prototype complied government mandated 508 standards - Executed one-on-one interviews/usability test sessions (on-sight and in-lab) with 20 individuals who had either applied for government services or who were responsible for helping others complete the application process. - Developed the interview guide based on an extensive secondary research and discussions with the product team about their business and product goals - Created PPT presentations to communicate findings and recommendations to design team and Adobe executives. - Produced results that provided inspiration, direction, and guidelines for re-designing the Benefits and Services Delivery Solution Accelerator for LiveCycle - Kept projects on schedule and within scope and budget Show less - Conducted a combination exploratory research study/usability test and a separate accessibility evaluation for the Adobe LiveCycle Benefits and Services Delivery Solution Accelerator - Obtained feedback on an Adobe LiveCycle prototype for simplifying the process of registering for government benefits and services - Responsible for all aspects of recruiting participants including developing the participant screener questions, building the screener/survey using SurveyMonkey, scheduling the… Show more - Conducted a combination exploratory research study/usability test and a separate accessibility evaluation for the Adobe LiveCycle Benefits and Services Delivery Solution Accelerator - Obtained feedback on an Adobe LiveCycle prototype for simplifying the process of registering for government benefits and services - Responsible for all aspects of recruiting participants including developing the participant screener questions, building the screener/survey using SurveyMonkey, scheduling the participants, and sending gratuities - Lead an accessibility review of the prototype with visually impaired participants. This ensured the prototype complied government mandated 508 standards - Executed one-on-one interviews/usability test sessions (on-sight and in-lab) with 20 individuals who had either applied for government services or who were responsible for helping others complete the application process. - Developed the interview guide based on an extensive secondary research and discussions with the product team about their business and product goals - Created PPT presentations to communicate findings and recommendations to design team and Adobe executives. - Produced results that provided inspiration, direction, and guidelines for re-designing the Benefits and Services Delivery Solution Accelerator for LiveCycle - Kept projects on schedule and within scope and budget Show less
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Adobe
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United States
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Software Development
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700 & Above Employee
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User Experience Researcher, Adobe Media Player
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Jun 2008 - Sep 2008
-Executed an exploratory research study to help Adobe understand international online television viewing habits. The results provided direction and guidelines for re-designing the Adobe Media Player UI to accommodate an international audience - Conducted in-depth telephone interviews with 13 users from five countries and analyzed the data. - Developed the moderator guide based on an extensive literature review, discussions with the product team, and a competitive analysis -… Show more -Executed an exploratory research study to help Adobe understand international online television viewing habits. The results provided direction and guidelines for re-designing the Adobe Media Player UI to accommodate an international audience - Conducted in-depth telephone interviews with 13 users from five countries and analyzed the data. - Developed the moderator guide based on an extensive literature review, discussions with the product team, and a competitive analysis - Responsible for all aspects of recruiting participants including developing the participant screener questions, building the screener/survey using SurveyMonkey, scheduling the participants, and sending gratuities - Analyzed the data and created a mid-project presentation and final presentation and report - Developed PPT presentations to communicate findings and recommendations to design team and Adobe executives - Produced results that informed the redesign of the Adobe Media Player UI and highlighted that the U.S. interface needs to be modified before being implemented in other countries - Generated targeted solutions for UI changes to ensure smooth international roll out Show less -Executed an exploratory research study to help Adobe understand international online television viewing habits. The results provided direction and guidelines for re-designing the Adobe Media Player UI to accommodate an international audience - Conducted in-depth telephone interviews with 13 users from five countries and analyzed the data. - Developed the moderator guide based on an extensive literature review, discussions with the product team, and a competitive analysis -… Show more -Executed an exploratory research study to help Adobe understand international online television viewing habits. The results provided direction and guidelines for re-designing the Adobe Media Player UI to accommodate an international audience - Conducted in-depth telephone interviews with 13 users from five countries and analyzed the data. - Developed the moderator guide based on an extensive literature review, discussions with the product team, and a competitive analysis - Responsible for all aspects of recruiting participants including developing the participant screener questions, building the screener/survey using SurveyMonkey, scheduling the participants, and sending gratuities - Analyzed the data and created a mid-project presentation and final presentation and report - Developed PPT presentations to communicate findings and recommendations to design team and Adobe executives - Produced results that informed the redesign of the Adobe Media Player UI and highlighted that the U.S. interface needs to be modified before being implemented in other countries - Generated targeted solutions for UI changes to ensure smooth international roll out Show less
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Education
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2007 - 2016
University of California, Davis
Doctor of Philosophy (PhD), Sociology -
2007 - 2009
University of California, Davis
Master’s Degree, Sociology -
2001 - 2005
University of California, Santa Cruz
Bachelor of Arts - BA, Sociology and Legal Studies
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