Joanna Karska
Marketing Director at pinwheel- Claim this Profile
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Topline Score
Bio
Jasmine Kaur
I have had the pleasure of having Joanna in the regional business development team at Baker McKenzie. I found her to be an outstanding business strategy professional. She is committed and hard working and always brings a collaborative approach to her projects and stakeholder management. She is very astute and perceptive in navigating multi-faceted projects and organisational complexities and is able to drive business outcomes, while being mindful of its impact on people. In this role, Joanna led a team of bright business managers and professionals. She was always well regarded by her team and they found her inspiring and supportive towards their deliverables as well as their career growth aspirations. With senior stakeholders in the organisation, Joanna always maintained a very positive personal brand and was viewed as a senior, reliable professional who consistently delivered high quality performance and project leadership. Joanna is passionate about helping organisations drive change through digital transformations and sustainable strategies and she would thrive in a leadership role around those goals.
Alexei Lioutyi
Joanna is much more than an accomplished marketing professional...Able to turn her hand to project management, strategic planning, highly business critical and confidential projects. She is an invaluable sounding board for other functions in the business. An honest and constructive colleague and a friend.
Jasmine Kaur
I have had the pleasure of having Joanna in the regional business development team at Baker McKenzie. I found her to be an outstanding business strategy professional. She is committed and hard working and always brings a collaborative approach to her projects and stakeholder management. She is very astute and perceptive in navigating multi-faceted projects and organisational complexities and is able to drive business outcomes, while being mindful of its impact on people. In this role, Joanna led a team of bright business managers and professionals. She was always well regarded by her team and they found her inspiring and supportive towards their deliverables as well as their career growth aspirations. With senior stakeholders in the organisation, Joanna always maintained a very positive personal brand and was viewed as a senior, reliable professional who consistently delivered high quality performance and project leadership. Joanna is passionate about helping organisations drive change through digital transformations and sustainable strategies and she would thrive in a leadership role around those goals.
Alexei Lioutyi
Joanna is much more than an accomplished marketing professional...Able to turn her hand to project management, strategic planning, highly business critical and confidential projects. She is an invaluable sounding board for other functions in the business. An honest and constructive colleague and a friend.
Jasmine Kaur
I have had the pleasure of having Joanna in the regional business development team at Baker McKenzie. I found her to be an outstanding business strategy professional. She is committed and hard working and always brings a collaborative approach to her projects and stakeholder management. She is very astute and perceptive in navigating multi-faceted projects and organisational complexities and is able to drive business outcomes, while being mindful of its impact on people. In this role, Joanna led a team of bright business managers and professionals. She was always well regarded by her team and they found her inspiring and supportive towards their deliverables as well as their career growth aspirations. With senior stakeholders in the organisation, Joanna always maintained a very positive personal brand and was viewed as a senior, reliable professional who consistently delivered high quality performance and project leadership. Joanna is passionate about helping organisations drive change through digital transformations and sustainable strategies and she would thrive in a leadership role around those goals.
Alexei Lioutyi
Joanna is much more than an accomplished marketing professional...Able to turn her hand to project management, strategic planning, highly business critical and confidential projects. She is an invaluable sounding board for other functions in the business. An honest and constructive colleague and a friend.
Jasmine Kaur
I have had the pleasure of having Joanna in the regional business development team at Baker McKenzie. I found her to be an outstanding business strategy professional. She is committed and hard working and always brings a collaborative approach to her projects and stakeholder management. She is very astute and perceptive in navigating multi-faceted projects and organisational complexities and is able to drive business outcomes, while being mindful of its impact on people. In this role, Joanna led a team of bright business managers and professionals. She was always well regarded by her team and they found her inspiring and supportive towards their deliverables as well as their career growth aspirations. With senior stakeholders in the organisation, Joanna always maintained a very positive personal brand and was viewed as a senior, reliable professional who consistently delivered high quality performance and project leadership. Joanna is passionate about helping organisations drive change through digital transformations and sustainable strategies and she would thrive in a leadership role around those goals.
Alexei Lioutyi
Joanna is much more than an accomplished marketing professional...Able to turn her hand to project management, strategic planning, highly business critical and confidential projects. She is an invaluable sounding board for other functions in the business. An honest and constructive colleague and a friend.
Credentials
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Foundations in Design Thinking
IDEO UDec, 2020- Sep, 2024 -
Prosci® Certified Change Practitioner - Delivered by Change Enablement Pty Ltd
ProsciOct, 2020- Sep, 2024 -
Business Sustainability Management
University of Cambridge Institute for Sustainability LeadershipAug, 2020- Sep, 2024
Experience
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pinwheel
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United States
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Software Development
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1 - 100 Employee
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Marketing Director
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Jun 2021 - Present
Pinwheel has created a unique technology platform that delivers a comprehensive response to ecological distress. Our system allows businesses to make an impact and get the customer/employee credit for doing so. The platform acts as an accelerant of impact, by driving education of the issues and solutions via inspiring and immersive content, and as a transparent source of impact validation. Users can see the results in near real-time, not just expressed as tons of carbon, but in the emotive and tangible stories of results on the ground.
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HSM
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Spectator Sports
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1 - 100 Employee
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Facilitator
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Apr 2021 - Present
HSM works to future-proof your organisation's people strategies and working practices, preparing you for the future of work. I moderate collaborative online discussions for major multinationals, engaging employees in debate, addressing change related challenges and co-creating innovative solutions. HSM works to future-proof your organisation's people strategies and working practices, preparing you for the future of work. I moderate collaborative online discussions for major multinationals, engaging employees in debate, addressing change related challenges and co-creating innovative solutions.
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Career Break
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Advertising Services
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1 - 100 Employee
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Taking the time to learn new skills, discover new passions and gain new perspectives
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Jun 2020 - Mar 2021
Studied sustainability at Cambridge, change management at Cornell and design thinking at IDEO. Finally made real progress learning Spanish and managed to hike the amazing hills all over Hong Kong. Studied sustainability at Cambridge, change management at Cornell and design thinking at IDEO. Finally made real progress learning Spanish and managed to hike the amazing hills all over Hong Kong.
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Baker McKenzie
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United States
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Law Practice
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700 & Above Employee
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Asia Pacific Senior Business Development Manager
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Nov 2018 - May 2020
Strategic role in the marketing department focused on developing and executing complex large-scale international projects across practice and industry groups within 17 Asia Pacific offices. On secondment in Tokyo (from May to July 2019) as interim head of BD to facilitate the implementation of a three-year business plan and manage the marketing team in Japan. Strategic role in the marketing department focused on developing and executing complex large-scale international projects across practice and industry groups within 17 Asia Pacific offices. On secondment in Tokyo (from May to July 2019) as interim head of BD to facilitate the implementation of a three-year business plan and manage the marketing team in Japan.
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Bryan Cave Leighton Paisner
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Russian Federation
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Law Practice
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1 - 100 Employee
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Head of Marketing - Asia and UAE
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Apr 2018 - Nov 2018
Continued in the role post merger of BLP and Bryan Cave Continued in the role post merger of BLP and Bryan Cave
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Berwin Leighton Paisner
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United Kingdom
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Law Practice
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200 - 300 Employee
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Head of Marketing - Asia and UAE
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2015 - 2018
Responsible for developing an integrated regional marketing and BD strategy for six offices across South East Asia, Greater China and UAE.
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Head of Network Marketing
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2014 - 2015
Leading international projects, fostering connectivity and cross-selling of services between BLP's practice groups and international offices.
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Marketing and Business Development Manager - Tax
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2011 - 2014
Heading up business development function for the Tax, Private Client and Charities practice.
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Deloitte
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Business Consulting and Services
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700 & Above Employee
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Marketing Manager
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2009 - 2011
Led marketing for banking and capital markets sectors. Planned and delivered an array of initiatives with a focus on the website presence, use of podcasts, webinars, consumer surveys and white papers.
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Marketing Executive
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2006 - Dec 2008
Focused on a number of industry-wide initiatives including managing the Financial Services Alumni programme and an overall website review.
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Thames Valley Chamber of Commerce
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United Kingdom
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Information Services
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1 - 100 Employee
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Marketing Executive
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2004 - 2006
Liaising with key suppliers and commercial partners managed the development of a range of marketing collateral, including promotional literature, sales presentations, advertisements/editorial, direct marketing and website copy. Liaising with key suppliers and commercial partners managed the development of a range of marketing collateral, including promotional literature, sales presentations, advertisements/editorial, direct marketing and website copy.
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Education
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2020 - 2020
Cornell University
Change Management Certificate -
2020 - 2020
University of Cambridge
Business Sustainability Management @ Institute for Sustainability Leadership -
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CIM | The Chartered Institute of Marketing
Postgraduate Diploma, Marketing -
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SGH Warsaw School of Economics
(Warsaw School of Economics), International business and marketing -
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WU (Vienna University of Economics and Business)
Summer University Course + Scholarship from Austrian Ministry of Education, Science and Culture
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