Joanna Harp

President at Dance Media Publications
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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5.0

/5.0
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Jennifer Werba (Nemec)

Joanna is a very detailed oriented, thoughtful, successful and creative manager. She is always researching, adjusting and fostering relationships within the industry to ensure she is aware of the latest trends. Joanna is the type of manager that is a partner with all members of the team in an effort to provide the best service and results for her team and their clients.

Nicole Buggé

Joanna is a strategic leader who works hard to ensure the success of her company. She encourages idea generation, independence and leadership for her direct reports. Joanna is skilled in client relations, building and transforming organizations.

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Credentials

  • Organic, Living Food, Plant-Based Nutrition
    HIPPOCRATES HEALTH INSTITUTE
    Jan, 2017
    - Nov, 2024
  • Plant-Based Nutrition
    eCornell
    Sep, 2015
    - Nov, 2024
  • Pilates Certified Teacher (PCT)
    Ellie Herman Pilates
    Aug, 2006
    - Nov, 2024

Experience

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • President
      • Jul 2022 - Present

      Leads every part of Dance Media, home to the the leading media brands serving the dance industry, including: the almost 100 year old global publication of record for dance, Dance Magazine; the only daily and largest email reaching the dance community, The Dance Edit; two paid membership models for dance educators and ballet dancers, DT+ and PT+ with a a third on the way for the commercial dance market through the Dance Spirit brand/ DS+; several in-person and virtual events across these brands; and a full reach of 10M serving the entire eco-system of dance. Show less

    • Publisher
      • Dec 2018 - Jul 2022

      CRO / Chief Revenue Officer, leading all aspects of brands, including sales, business development, product development, content marketing, and management of dance media brands: Dance Magazine, Pointe, Dance Spirit, Dance Teacher, DT+, Dance Business Weekly and The Dance Edit.

    • United States
    • Think Tanks
    • 700 & Above Employee
    • Founding Member
      • May 2020 - Aug 2021

      Chief is a private network built to drive more women into positions of power and keep them there. It is the only organization specifically designed for senior women leaders — rising VP level through CEO — to strengthen their journey into the C-suite, cross-pollinate power across industries, and effect change from the top-down. Chief is a private network built to drive more women into positions of power and keep them there. It is the only organization specifically designed for senior women leaders — rising VP level through CEO — to strengthen their journey into the C-suite, cross-pollinate power across industries, and effect change from the top-down.

    • United Kingdom
    • E-Learning Providers
    • 1 - 100 Employee
    • Head Of Sales (US)
      • Apr 2018 - Dec 2018

      Co-led US office, ran US sales for corporate digital training. Worked with UPS, McCormick, SalesForce, and many other corporate marketing departments on planning, selling and executing their digital transformations. Co-led US office, ran US sales for corporate digital training. Worked with UPS, McCormick, SalesForce, and many other corporate marketing departments on planning, selling and executing their digital transformations.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Director, Emerging Business/Lifestyle Sales
      • Sep 2015 - Apr 2018

      Focus on business development, broke 30 pieces of new business representing millions in revenue. Managed west coast territory as well as top clients Disney, P&G, J&J. Sold digital, mobile and video campaigns for Outcome Health averaging one new account per month across health&wellness, tech, insurance, OTC, CPG, VMS categories. Senior sales-team member driving marketing solutions to consumers at the most pivotal time in the shopper-marketing cycle. Multitalented advertising leader across mobile, digital, video, OOH channels using hyper-targeted data. Show less

    • United States
    • Book and Periodical Publishing
    • 300 - 400 Employee
    • Ad Director
      • May 2014 - Aug 2015

      Led team of seven responsible for Crain's New York Business' multi-million dollar, multi-platform city business publication covering the dynamic New York market. Drove sales across political, business, arts/culture, real estate, lifestyle, professional services, finance, tech, edu & travel categories. Responsible for revenue across two websites, seven newsletters, weekly print magazine, two dozen event sponsorships, custom event, print & digital executions, lead generation, and product launches. Developed sales strategy. Hired and trained commercial talent. Show less

    • United States
    • Legal Services
    • 100 - 200 Employee
    • Head Of Sales
      • Dec 2013 - May 2014

      Responsible for Best Lawyers' multi-million dollar revenue portfolio across two leading legal peer review journals, two extensive online directories, 40 custom publications and U.S. News and World Report's Best Lawyers and Best Law Firms editions. Conceived of, launched and sold profitable first awards and content based event: "Women In The Law". Managed eight direct reports; co-managed New York office. Established international media partnerships; worked with media outlets in Australia, Canada, France & Germany. Show less

    • United Kingdom
    • Media Production
    • 700 & Above Employee
    • Vice President/Publisher
      • Mar 2008 - Nov 2013

      Promoted from VP/Sales to VP/Publisher of Direct Marketing News in 2011. Promoted from Advertising Director to VP/Sales for PRWeek and Direct Marketing News in 2010. Responsible for $4M media property with full media portfolio: digital, print, events, custom, lead generation, including: - New Events: Marketing Hall of Femme, Marketing&Tech Partnership Summit, 40 Under 40 - Launch of gamification engagement program, Marketing Mavens - Product launches/new revenue streams: Telemarketing, eBooks, video, and mobile apps - Monetizing social media channels:Twitter, LinkedIn Managed editor and sales team, with ownership of events, production, circulation. Sold custom programs to leading tech companies including Adobe, IBM, Oracle, Pitney Bowes, Xerox. Developed and managed custom content, micro-sites, video Q&As, roundtables,virtual and live events. Worked closely with leading creative and digital agencies including Ogilvy, BBDO/Proximity, RAPP, HUGE, Rosetta and Draft. Led Haymarket Media’s Sales Team of the Year for PRWeek US in 2009. Show less

    • United States
    • Entertainment Providers
    • 400 - 500 Employee
    • National Advertising Sales Director
      • Feb 2007 - Feb 2008

      Secured $9M in advertising revenue across DC Comics' websites, networks of kids, teen and adult titles, and custom publishing initiatives including launch of zudacomics.com, a social networking, UGC site. Managed staff of seven, including sales, traffic and admin. Called on the following interactive agencies: Active International, Beyond Interactive, Deutsch NY, MediaSmith, MediaVest WW, Moxie Interactive, RMG Connect, Direct Omnicom Media Group, Special Ops Media, Universal McCann, VML. Sold Automotive, Entertainment (DVD, Film, Video Gaming & TV), and CPG categories. Show less

Education

  • NYU Steinhardt School of Culture, Education, and Human Development
    Bachelor of Science (B.S.), Major: Media, Culture and Communication, Minor: Dance/Dance Education

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