Joanna Goldberg
Director, CX Strategy at Evoke- Claim this Profile
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Bio
Shawn Syms
Joanna is smart, passionate, knowledgeable and articulate. She's a versatile writer who has written content for my agency directed consumers, patients and HCPs across digital and print in a range of therapeutic areas including diabetes care, neurology and dermatology. As the relationship between our company and Joanna deepened, we sent more and more work her way, with the same great results. My team always had positive feedback about her efforts (comments along the lines of "she consistently nails it in terms of the voice, the brand and audience" were fed back to me more than once), and they were all sad when Joanna took on a full-time opportunity elsewhere. We'd be happy to work with her again in the future.
Dave Hall
It is a pleasure to collaborate with Jo on projects and I value her perspective and insights. One of the things that distinguishes Jo is her thorough understanding of subject matter and context. Jo has developed an extremely effective working relationship with the art direction team on the business and as a result, the overall quality of our work has improved (so much so that our largest client has commented on the change). Jo has learned to actively share her opinions with the larger team and challenges the group in terms of their thinking, resulting in a higher quality output. I respect Jo for this and value her commitment and contributions.
Shawn Syms
Joanna is smart, passionate, knowledgeable and articulate. She's a versatile writer who has written content for my agency directed consumers, patients and HCPs across digital and print in a range of therapeutic areas including diabetes care, neurology and dermatology. As the relationship between our company and Joanna deepened, we sent more and more work her way, with the same great results. My team always had positive feedback about her efforts (comments along the lines of "she consistently nails it in terms of the voice, the brand and audience" were fed back to me more than once), and they were all sad when Joanna took on a full-time opportunity elsewhere. We'd be happy to work with her again in the future.
Dave Hall
It is a pleasure to collaborate with Jo on projects and I value her perspective and insights. One of the things that distinguishes Jo is her thorough understanding of subject matter and context. Jo has developed an extremely effective working relationship with the art direction team on the business and as a result, the overall quality of our work has improved (so much so that our largest client has commented on the change). Jo has learned to actively share her opinions with the larger team and challenges the group in terms of their thinking, resulting in a higher quality output. I respect Jo for this and value her commitment and contributions.
Shawn Syms
Joanna is smart, passionate, knowledgeable and articulate. She's a versatile writer who has written content for my agency directed consumers, patients and HCPs across digital and print in a range of therapeutic areas including diabetes care, neurology and dermatology. As the relationship between our company and Joanna deepened, we sent more and more work her way, with the same great results. My team always had positive feedback about her efforts (comments along the lines of "she consistently nails it in terms of the voice, the brand and audience" were fed back to me more than once), and they were all sad when Joanna took on a full-time opportunity elsewhere. We'd be happy to work with her again in the future.
Dave Hall
It is a pleasure to collaborate with Jo on projects and I value her perspective and insights. One of the things that distinguishes Jo is her thorough understanding of subject matter and context. Jo has developed an extremely effective working relationship with the art direction team on the business and as a result, the overall quality of our work has improved (so much so that our largest client has commented on the change). Jo has learned to actively share her opinions with the larger team and challenges the group in terms of their thinking, resulting in a higher quality output. I respect Jo for this and value her commitment and contributions.
Shawn Syms
Joanna is smart, passionate, knowledgeable and articulate. She's a versatile writer who has written content for my agency directed consumers, patients and HCPs across digital and print in a range of therapeutic areas including diabetes care, neurology and dermatology. As the relationship between our company and Joanna deepened, we sent more and more work her way, with the same great results. My team always had positive feedback about her efforts (comments along the lines of "she consistently nails it in terms of the voice, the brand and audience" were fed back to me more than once), and they were all sad when Joanna took on a full-time opportunity elsewhere. We'd be happy to work with her again in the future.
Dave Hall
It is a pleasure to collaborate with Jo on projects and I value her perspective and insights. One of the things that distinguishes Jo is her thorough understanding of subject matter and context. Jo has developed an extremely effective working relationship with the art direction team on the business and as a result, the overall quality of our work has improved (so much so that our largest client has commented on the change). Jo has learned to actively share her opinions with the larger team and challenges the group in terms of their thinking, resulting in a higher quality output. I respect Jo for this and value her commitment and contributions.
Experience
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Evoke
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United States
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Advertising Services
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400 - 500 Employee
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Director, CX Strategy
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May 2022 - Present
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Klick
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Canada
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Advertising Services
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700 & Above Employee
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Director, Content Strategy
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Jan 2021 - May 2022
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Content Strategist
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Sep 2016 - Jan 2021
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CDM London
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Writer
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Oct 2015 - Aug 2016
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Hive
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Copywriter & Content Strategist
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Sep 2013 - Sep 2015
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Klick
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Canada
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Advertising Services
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700 & Above Employee
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Content Strategist
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Jan 2013 - Aug 2013
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(Self Employed)
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Toronto, Canada
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Communications Specialist | Writer | Content Strategist
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Jul 2011 - Jan 2013
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GROOTS, Kenya
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Nairobi, Kenya
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Communications and Documentation Expert
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Jun 2010 - Jul 2011
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Elsevier
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Netherlands
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IT Services and IT Consulting
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700 & Above Employee
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Content Lead
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Aug 2007 - Jun 2010
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Klick
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Canada
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Advertising Services
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700 & Above Employee
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Manager of Editorial Services
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Mar 2004 - Jul 2007
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Geriatrics & Aging
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Toronto, Ontario, Canada
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Editorial Director
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Aug 2002 - Mar 2004
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Chronicle Information Resources
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Toronto, Ontario, Canada
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Managing Editor
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Apr 2001 - Jul 2002
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Education
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McGill University
Master of Science, Biology/Zoology -
McGill University
BSc, Neuropsychology
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