Joanna Fulford

Founder at Fruitful Data
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • French Limited working proficiency

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Giles King

I have worked with Jo for over 10 years and have every confidence in her ability to identify the root cause of a problem and work with the business to develop a pragmatic solution. She has in-depth experience of working with our staff and suppliers to ensure we get the most out of our CRM system.

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Credentials

  • Certificate in Commercial Awareness
    BCS, The Chartered Institute for IT
    Sep, 2015
    - Nov, 2024
  • Modelling Business Processes
    BCS, The Chartered Institute for IT
    Mar, 2014
    - Nov, 2024
  • Certificate in Business Analysis Practice
    BCS, The Chartered Institute for IT
    Feb, 2014
    - Nov, 2024
  • Requirements Engineering
    BCS, The Chartered Institute for IT
    Feb, 2014
    - Nov, 2024
  • Data Protection in Practice
    The Institute of Direct and Digital Marketing (IDM)
    Sep, 2010
    - Nov, 2024
  • PRINCE2® Foundation Certification Training
    APM Group
    May, 2008
    - Nov, 2024
  • Complete Digital Marketing
    The Institute of Direct and Digital Marketing (IDM)
    Jun, 2007
    - Nov, 2024
  • Diversity Training
    CIPD
    Jul, 2006
    - Nov, 2024
  • Winning Resources and Support
    The Open University
    Apr, 2005
    - Nov, 2024

Experience

  • Fruitful Data
    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Founder
      • Jul 2018 - Present

      Fruitful Data works with not-for-profit organisations hampered in the delivery of their cause by poor quality data in their CRM systems. Where they lack the time or know-how to identify and implement necessary changes, we help them transform their data to align with their objectives. Our aim is simple: to make not-for-profit organisations better informed, more efficient and confidently compliant. Would you like to explore how we can help your organisation transform the quality of the data in your CRM? Send a message or book a (free) clarity call to get the ball rolling. We'll listen to the data challenges you're facing and outline the steps we can take together to make your not-for-profit organisation more fruitful. Book a slot here: https://app.acuityscheduling.com/schedule.php?owner=17113543 Show less

  • Advertising Standards Authority
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Data Integrity Specialist
      • Jul 2010 - Sep 2018

      Business Analyst heading up Data Integrity across the ASA responsible for CRM Dynamics, data governance, data quality and data protection.Whilst in this role I extended the use of CRM Dynamics from two functional areas to the whole organisation, drove the implementation of data governance and cultural changes required to improve data quality, and led on the planning and implementation of GDPR.

    • CRM Project Manager
      • Jan 2007 - Jun 2010

      Implementing and supporting the ASA's CRM Dynamics database.

    • CRM Marketing Executive
      • Jan 2006 - Dec 2006

      Direct marketing of a free advice service to the advertising industry.

  • Notting Hill Housing Group
    • London, United Kingdom
    • Donor Recruitment and Development Manager
      • May 2001 - Dec 2005

      Recruiting new supporters and continuing their financial support for Notting Hill’s projects dependent on charitable funding. Recruiting new supporters and continuing their financial support for Notting Hill’s projects dependent on charitable funding.

  • Christian Aid
    • United Kingdom
    • International Trade and Development
    • 700 & Above Employee
    • Donor Development Manager
      • Dec 1999 - May 2001

      Devising and managing implementation of the donor development strategy for 120,000 individual donors to meet Christian Aid’s ambitious growth targets.

    • Donor Development Officer
      • Sep 1998 - Dec 1999

      Implementing Christian Aid’s first segmented direct mail and telemarketing fundraising campaigns.

    • Supporter Database Assistant
      • Jun 1997 - Sep 1998

      Supporting Christian Aid’s donor care and data quality services.

Education

  • University of Sussex
    BA, Geography and Environmental Studies
    1992 - 1995

Community

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