Experience

Special Projects Media
• Peru
• Musicians
• Managing Director, Talent Relations

  • Apr 2021 - Present


Freelance / Consultant

• Airlines and Aviation

• Sr. Talent Executive specializing in Talent Strategy, Artist Relations, Casting & Brand Partnerships

  • Apr 2019 - Apr 2021

  Client list includes: YouTube - Music Talent Relations & Casting at RELEASED on YouTube Beautycon NordicTrack Foria Wellness Buzzfeed Dick Clark Productions - American Music Awards 2019, New Year's Rockin Eve The Infatuation Client list includes: YouTube - Music Talent Relations & Casting at RELEASED on YouTube Beautycon NordicTrack Foria Wellness Buzzfeed Dick Clark Productions - American Music Awards 2019, New Year's Rockin Eve The Infatuation



Refinery29, Inc.

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• SVP, Head of Music & Celebrity Talent

  • Nov 2016 - Apr 2019

  ▪ Directed talent initiatives across video and editorial programming, branded content, and live events. ▪ Oversaw digital influencer team to ensure integration across brands. ▪ Developed the strategic roadmap for introducing brand’s value proposition to music & celebrity talent. ▪ Created a centralized and integrated talent strategy and toolkit that leveraged all brand assets and cross- company opportunities to optimize partnerships with celebrity talent. ▪ Directed talent initiatives across video and editorial programming, branded content, and live events. ▪ Oversaw digital influencer team to ensure integration across brands. ▪ Developed the strategic roadmap for introducing brand’s value proposition to music & celebrity talent. ▪ Created a centralized and integrated talent strategy and toolkit that leveraged all brand assets and cross- company opportunities to optimize partnerships with celebrity talent.



Viacom

• United States
• Entertainment
• 700 & Above Employee

• SVP, MTV Music & Talent Programming Strategy

  • 1994 - Nov 2015

  • Executive Producer and key member of strategy team to manage creative direction and production of several of MTV’s signature franchises including MTV Video Music Awards, MTV Movie Awards, Unplugged, MTV documentaries, House of Style, and Artist to Watch campaign. • Locked many of the biggest names in the business for key appearances and engagements and built relationships with emerging artists. • Negotiated artist involvement in unique digital content extensions of television programming and developed programming tie-ins that drove viewers to MTV mobile app. • Negotiated and executed deals for sponsorships linking artists and sponsors. • Contributed to a more strategic approach to building sponsorship revenues tied to music and artist integration that grew sponsor revenues to millions of dollars annually through partnerships. • Integrated social media strategy into all strategic business plans; implemented unique content plays around key industry events. Show less