Experience

SBM Life Science

• France
• Manufacturing
• 300 - 400 Employee

• Trade Marketing Manager

  • Sep 2017 - Present



Self-employment

• Consultant

  • Jan 2016 - Sep 2017

  Contract work related: * Evaluation of potential for newly introduced products * Marketing strategy & brand plans development for new products Contract work related: * Evaluation of potential for newly introduced products * Marketing strategy & brand plans development for new products



Bayer

• Chemical Manufacturing
• 700 & Above Employee

• Senior Brand Manager Derma Category

  • Jan 2015 - Dec 2015

  Brand management: Advantan (Rx), Skinoren (OTC), Bepanthen Eye and Bepanthen Sensiderm (Medical Devices)* Marketing strategy & brand plans development within agreed brand(s) vision as well as their implementation using various marketing tools and communication channels* Focus on HCP communication to gain HCP recommendation* BTL campaigns preparation and implementation in close cooperation with Procurement, Sales, Trade and Regulatory Dept* Promo packaging development in cooperation with design agencies* Management of sampling activity* ATL activity for Bepanthen Eye:- commercials preparations (local adaptations) in cooperation with creative agencies following ADP process- media campaign preparations with close cooperation with media agency: media briefing, media planning and execution with post-buy analysis* Data analysis: market, brands and competition monitoring based on regular monthly reporting, desk research etc.* Brand ownership and presentation to internal and external customers - preparation of business documentation (recommendations, presentations, reports, summaries etc.)* Launch a new product Bepanthen Sensiderm - launching plans, sales and marketing expenditures planning, marketing activities planning.* Monitoring yearly Budget and maintaining budgeted A&P level within agreed levels.* Co-operation with respective departments within company as well as with Bayer services providers.* Preparing and introduction of essential trainings for sales & medical representatives* Active co-operation with KOLs * Congresses for HCP - planning , organization and active participation Show less

• Brand Manager Derma Category

  • Jul 2010 - Dec 2014

  Brand management: Advantan (Rx), Skinoren (OTC)* Marketing strategy & brand plans development within agreed brand(s) vision as well as their implementation using various marketing tools and communication channels* Focus on HCP communication to gain HCP recommendation* Additional PR activity for Skinoren (in co operation with KOL, PR agency, web activity, SEM/SEO)* Management of sampling activity* Data analysis: market, brands and competition monitoring based on regular monthly reporting, desk research etc.* Brand ownership and presentation to internal and external customers - preparation of business documentation (recommendations, presentations, reports, summaries etc.)* Monitoring yearly Budget and maintaining budgeted A&P level within agreed levels.* Co-operation with respective departments within company as well as with Bayer services providers* Preparing and introduction of essential trainings for sales & medical representatives* Active co-operation with KOLs * Congresses for HCP - planning , organization and active participation Show less



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Brand Manager Derma

  • Jan 2010 - Jul 2010

  Brand management: Duac, Cutivate, Dermovate (Rx), Brevoxyl (OTC), Physiogel range (cosmetics) * Creating marketing strategies & plans as well as their implementation using various marketing tools and communication channels * Focus on HCP: communication & key marketing mix strategies development to gain HCP recommendation * Launch a new product Altargo - launching plans, sales and marketing expenditures planning, marketing activities planning * Preparing and introduction of essential trainings for sales & medical representatives * Co-operation with KOLs and respective departments within company as well as with GSK services providers * Monthly forecasting * Monitoring yearly Budget and maintaining budgeted A&P level within agreed levels Show less



Stiefel, a GSK company

• United States
• Pharmaceutical Manufacturing
• 300 - 400 Employee

• Product Manager Rx/OTC

  • May 2004 - Dec 2009

  Brand management: Isotrex, Isotrexin, Duac (Rx), Brevoxyl, Duofilm (OTC) and Physiogel range (cosmetics) * Launch a new product Duac - launching plans, sales and marketing expenditures planning, marketing activities planning * Creating marketing strategies & plans for Brevoxyl, Duofilm and Physiogel range as well as their implementation using various marketing tools and communication channels * PR activity and customer activation (web activity) Brand management: Isotrex, Isotrexin, Duac (Rx), Brevoxyl, Duofilm (OTC) and Physiogel range (cosmetics) * Launch a new product Duac - launching plans, sales and marketing expenditures planning, marketing activities planning * Creating marketing strategies & plans for Brevoxyl, Duofilm and Physiogel range as well as their implementation using various marketing tools and communication channels * PR activity and customer activation (web activity)



Apotex Inc. Przedstawicielstwo w Polsce

• Poland
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Product Manager Rx

  • Nov 2002 - May 2004

  Brand management: only Rx products (Apo-Amoxi, Apo-Naproxen, Apo-Diclo, Apo-Feno, Apo-Pentox)

• Przedstawiciel medyczny

  • Nov 1997 - Oct 2002

  Promocja leków Rx wśród lekarzy pierwszego kontaktu