Website and Digital Communications Specialist

• Sep 2019 - Present

Communications Associate

• Mar 2018 - Sep 2019

Under the umbrella of The Pew Charitable Trusts and reporting to the Chief Communications Officer, serve as the Center’s primary social media manager, website administrator, and digital marketing associate. Under the umbrella of The Pew Charitable Trusts and reporting to the Chief Communications Officer, serve as the Center’s primary social media manager, website administrator, and digital marketing associate.

Social Media Specialist

• Apr 2015 - Apr 2018

• Develop social media strategy and manage Facebook, Twitter, and Linked In channels. Measure reach and engagement, and create new posts each week.• Contributed to the website of new Sports Center launching in New Jersey in 2016.• Create social media content for a catering company, sports center, and Snap2 Marketing.• Contributed to the structure and development for Habitat's new website and wrote news releases for clients. • Develop social media strategy and manage Facebook, Twitter, and Linked In channels. Measure reach and engagement, and create new posts each week.• Contributed to the website of new Sports Center launching in New Jersey in 2016.• Create social media content for a catering company, sports center, and Snap2 Marketing.• Contributed to the structure and development for Habitat's new website and wrote news releases for clients.

Marketing Communications Coordinator

• Apr 2016 - Mar 2018

Reporting directly to the Executive Director, responsible for marketing, communications and volunteer engagement for 15-person nonprofit organization with 1,500 active volunteers, 3,500 individuals served, and 950 legal cases referred last year.Major Accomplishments- Doubled attendance at annual fundraiser from 80 to 180 participants, reduced eventexpenses by more than 60% and met ambitious fundraising goal of $50,000.- Elicited participation by close to 50 volunteers, clients, staff & board members to be featured in articles, annual reports, blogs, speaking engagements and testimonials, & wrote all content.- In 12 months, increased Twitter following by 500% and Facebook & LinkedIn followers by 200%.- Initiated brand style guide for the organization.- Wrote winning nominations for individuals for the American Bar Association national service award and the TE Connectivity global community service award.- Co-authored 1,700-word cover story for Philadelphia Lawyer magazine and ghost wrote 500-word article for the Philadelphia Bar Reporter.

Community Outreach Coordinator

• Jan 2015 - May 2016

In charge of revenue-driving education program including sales, program design and delivery, marketing and community outreach, customer satisfaction, budgeting and resource management.• Increased revenues by initiating a marketing program including a new tagline, e-blasts, cold calls, surveys and social media.• Developed data collection tools to track sales and customer satisfaction.• Represented the museum at regional conferences such as NJEA and community events. In charge of revenue-driving education program including sales, program design and delivery, marketing and community outreach, customer satisfaction, budgeting and resource management.• Increased revenues by initiating a marketing program including a new tagline, e-blasts, cold calls, surveys and social media.• Developed data collection tools to track sales and customer satisfaction.• Represented the museum at regional conferences such as NJEA and community events.

Education Coordinator (Yearly Fellowship)

• Oct 2013 - Sep 2014

Launched a plan to increase enrollment with outreach to a diverse network of schools, former camp families, board members, and local organizations. Wrote flyers, ad copy, and content for the Hedgerow website and social media channels. Launched a plan to increase enrollment with outreach to a diverse network of schools, former camp families, board members, and local organizations. Wrote flyers, ad copy, and content for the Hedgerow website and social media channels.

Student Publicity Representative WCU Dept. of Theatre and Dance

• Aug 2011 - May 2013

Responsible for semester-long publicity initiatives for WCU Deparment of Theatre and Dance shows. Created new promotional strategies including window paintings at the Student Union and ads before campus movies. Improved and expanded a publicity manual to build capacity for PR function. Wrote stories for WCU’s newspaper, The Quad; started online calendar listings for University events; secured exposure with WCU Radio and WCUTV, and the Parent E-Newsletter. Secured a feature story in The Daily Local for the mainstage musical, Cabaret.