Experience

Good Eggs & Co.

• Canada
• Marketing Services
• 1 - 100 Employee

• Founder, Chief Strategist

  • Nov 2022 - Present

  Good Eggs & Co. was hatched from the concept of bringing together good eggs from all aspects of the content marketing ecosystem and delivering a superior and seamless experience for our clients. ✓ Strategy development and content planning ✓ Content creation for websites, social media and newsletters ✓SEO content programs ✓ Management and measurement of content programs Good Eggs & Co. was hatched from the concept of bringing together good eggs from all aspects of the content marketing ecosystem and delivering a superior and seamless experience for our clients. ✓ Strategy development and content planning ✓ Content creation for websites, social media and newsletters ✓SEO content programs ✓ Management and measurement of content programs



The Forum

• United States
• Marketing Services
• 1 - 100 Employee

• Vice Chair, Board of Directors

  • Nov 2021 - Present

  At The Forum our mission is to help women entrepreneurs access the resources & community they need to thrive in business. We’re committed to investing in the education and support of every self-identifying woman entrepreneur in Canada #leavenowomanbehind At The Forum our mission is to help women entrepreneurs access the resources & community they need to thrive in business. We’re committed to investing in the education and support of every self-identifying woman entrepreneur in Canada #leavenowomanbehind



Venturepark Voice

• Canada
• Advertising Services
• 1 - 100 Employee

• VP, Executive Publisher - Media Platform & Content

  • Mar 2021 - Oct 2022

• Co-Founder, Chief Strategist & Business Development (formerly Newsworthy Co.)

  • Feb 2020 - Mar 2021

  Newsworthy Co. creates content that works (without the work). We’ll drive the metrics that matter by developing expert editorial content customized for your brand.- Strategy development and content planning- Content creation for websites and newsletters- Management and measurement of content programsCompany was acquired by Arlene Dickinson in February 2021 and became part of the Venturepark ecosystem.



Bullet Daily Media Group Inc.

• Founder & Executive Publisher

  • Aug 2016 - Mar 2021

  The Bullet is Canada's essential daily news digest. From demanding work schedules to busy personal commitments (Read: Netflix) it seems there’s little time left for reading the news. Thankfully, we’ve solved that problem. Our morning news blast delivers premium content, cutting down the time it takes to get caught-up on current events. We scour the web for topical headlines and compile them into a must-read and lighthearted playbook to start your day. Company was acquired by Arlene Dickinson in February 2021 and became part of the Venturepark ecosystem. Show less



Good Eggs & Co

• Canada
• Marketing Services
• 1 - 100 Employee

• Co-Founder, CMO, Good Egg

  • Sep 2013 - Sep 2017

  “Whatever you are, be a good one” – Abraham Lincoln We believe that the most powerful asset in any business is its people. It takes good people to make good ideas come to life. When people are given the proper direction, and the right tools, great outcomes can be hatched. That’s why we make it our mandate to support your business in a flexible way, providing top, strategic leaders to lead and drive your business forward, without the long term commitment. And us? We’re just a couple of good eggs who have been around long enough to learn what works and what doesn’t, on time and on budget. And we even have fun doing it. The Business -Infrastructure – process development & documentation, reporting & analysis -Business analysis, financial modeling & strategic planning -HR – recruiting, hiring, performance management The Brand -Marketing & PR, with a focus on digital strategies -Brand audit, positioning, architecture, messaging -Customer feedback & research -Competitive review & analysis -Content strategy development & implementation -Copywriting & design The Channels -E-Commerce development & enhancement – user experience, site and service optimization -Digital asset development (site, email, social media) -Email marketing strategies & implementation -SEO/SEM Show less



York University

• Canada
• Higher Education
• 700 & Above Employee

• Course Director/Co-Instructor

  • Sep 2013 - Apr 2015

  Part-time instructor for 4th year undergraduate Digital Marketing course. Part-time instructor for 4th year undergraduate Digital Marketing course.



eLUXE

• Technology, Information and Internet

• CEO, Founder, Board Member

  • Oct 2010 - May 2013

  eLUXE is Canada’s online shopping destination, which led the way in selling contemporary brands through engaging consumable online content. eLUXE is Canada’s online shopping destination, which led the way in selling contemporary brands through engaging consumable online content.



Sweetspot.ca Inc.

• Canada
• IT Services and IT Consulting

• Founder, Executive Publisher

  • Jan 2004 - Dec 2010

  Sweetspot.ca was the ultimate destination for Canadian women to stay in the know about what’s new and fabulous in their city. Joanna founded the company in June 2004 and July 2006, Rogers Publishing recognized this success and purchased a stake in the company, Eight years, three web properties (Sweetspot, Sweetmama, Sweethome), and over 100,000 subscribers later, they then acquired the remainder of the company in late 2010 and shuttered it in 2012. Sweetspot.ca was the ultimate destination for Canadian women to stay in the know about what’s new and fabulous in their city. Joanna founded the company in June 2004 and July 2006, Rogers Publishing recognized this success and purchased a stake in the company, Eight years, three web properties (Sweetspot, Sweetmama, Sweethome), and over 100,000 subscribers later, they then acquired the remainder of the company in late 2010 and shuttered it in 2012.



Ogilvy & Mather

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Account Director

  • Mar 1999 - Dec 2004

  Worked in OgilvyOne on a number of accounts, but mainly Amex, FedEx, Cisco and Cogeco. Worked in the NYC office from 2001-2003. Worked in OgilvyOne on a number of accounts, but mainly Amex, FedEx, Cisco and Cogeco. Worked in the NYC office from 2001-2003.


The Loyalty Group
• United States
• Professional Training and Coaching
• 1 - 100 Employee
• Analyst

  • Nov 1997 - Feb 1999