Experience

Marbek

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Associate

  • Dec 2018 - Present

  SOCIAL MEDIA ASSISTANT: Marbek (Camden, London) • Increased network of fashion collaborators and brand ambassadors by 75% in three months through outreach program leveraging third-party tools and referrals. • Launched the first Facebook Dynamic Ads for the brand, aimed at driving foot traffic and sales through the online store during key periods including events and release of new collections. • Curated, managed and uploaded asset library including videos and photos to support posts on social platforms increasing post engagement by 20%. • Implemented a measurement framework and on-site pixels to integrate Shopify e-commerce data with Facebook campaign data. • Assisted the marketing and retail team during music, fashion events and photoshoots. Show less



europeone

• United Kingdom
• Banking

• Digital Marketing Research Associate

  • 2017 - Dec 2018

  DIGITAL MARKETING RESEARCH ASSOCIATE: Europeone Bank (City of London, London) • Reporting directly into the COO, responsible for monitoring the marketing tactics and strategy of key competitors including Monzo, N26, publishing monthly SWOT analysis focused on messaging, pricing and positioning • Increased followers to social channels by 15% through a blogger outreach program including segmentation of influencer groups within the fintech industry based on data from third-party platforms GroupHigh and Pulsar • Completed market and online behaviour analysis for the Romanian population in Germany and United Kingdom, ahead of paid media acquisition campaign • Participated in weekly marketing and operation meetings aimed at pre-launch tactics ahead of the full launch of banking services in late 2017 • Worked with Europeone Bank digital marketing agency in the analysis of insights and paid search campaigns on Google Adwords Show less



House of Kaizen

• United States
• Advertising Services
• 1 - 100 Employee

• Associate

  • Nov 2016 - May 2017

  ASSOCIATE: House of Kaizen (Shoreditch, London) • Supported development of Google Adwords and Facebook campaigns for Rough Runner in the UK, owning the keyword research, ad copy development and on-going optimization. • Drafted social media listening, sentiment analysis and influential blogger engagement guidelines / best practices in partnership with Brandwatch. • Completed internal Digital Marketing Training focused on the integration of paid, earned and owned media. ASSOCIATE: House of Kaizen (Shoreditch, London) • Supported development of Google Adwords and Facebook campaigns for Rough Runner in the UK, owning the keyword research, ad copy development and on-going optimization. • Drafted social media listening, sentiment analysis and influential blogger engagement guidelines / best practices in partnership with Brandwatch. • Completed internal Digital Marketing Training focused on the integration of paid, earned and owned media.



European Academy of Diplomacy

• Poland
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Intern

  • Dec 2015 - Mar 2016

  EUROPEAN ACADEMY OF DIPLOMACY (Warsaw, Poland) • Managed European Academy of Diplomacy press releases working with journalists & media outlets to maximize distribution & coverage. • Organized conferences & developed promotional materials aimed at driving foot traffic & inquiries during trade conferences • Supported development of advertising campaign & outreach to Non-Governmental Organizations (NGOs) & foreign policy think tanks for the Academy of Young Diplomats. • Edited & published press releases promoting European Academy for Education and Social Research & the European Academy of Diplomacy. • Responsible for building Facebook page & profile of European Academy of Diplomacy, leveraging paid placements to acquire followers. Show less



Social Integration Center

• Siedlce, Poland

• Social Integration Trainer

  • Jun 2013 - Jun 2013

  SOCIAL INTEGRATION TRAINER: Social Integration Centre (Siedlce, Poland) • Developed and applied a recovery framework for long-term unemployed and high-risk social exclusion individuals visiting the centre, leveraging postgraduate thesis “Social Economy – Utopia or Chance” • Incorporated testing and benchmarking into the model, ensuring full adoption of the framework at the Social Integration Centre in Siedlce SOCIAL INTEGRATION TRAINER: Social Integration Centre (Siedlce, Poland) • Developed and applied a recovery framework for long-term unemployed and high-risk social exclusion individuals visiting the centre, leveraging postgraduate thesis “Social Economy – Utopia or Chance” • Incorporated testing and benchmarking into the model, ensuring full adoption of the framework at the Social Integration Centre in Siedlce