Experience

Truth Consulting

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Lead Insight Planner

  • Jan 2021 - Present



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Qualitative Researcher and Strategist

  • Sep 2019 - Dec 2020

  An experienced researcher and strategist, passionate about helping brands identifytheir true purpose and bring it to life through meaningful positioning,communication and innovation. Inquisitive by nature, I unearth the deeper insights that drive people and use creative thinking and analytical skills to build ideas. ▪ Interrogating briefs, creating holistic approaches against brand challenges▪ Proposal writing and pitching▪ Practiced qualitative moderator with strong analytical thinking skills▪ Designing, conducting, analysing and delivering research▪ Drawing on stakeholder and external audience insights to develop congruent strategy and engaging learnings▪ Building successful and collaborative client relationships, providing responsive and agile support



Association of Coworking & Collaboration

• Strategist

  • Sep 2019 - Mar 2020



MEAT Global Brand Consultancy

• Advertising Services

• Insight Lead & Brand Consultant

  • Apr 2016 - Jul 2019

• Brand Consultant

  • Jun 2012 - Mar 2016

• Junior Brand Consultant

  • May 2011 - May 2012



Leftfield

• United Kingdom
• Market Research
• 1 - 100 Employee

• Senior Field Executive

  • Oct 2009 - Apr 2011

  Leftfield is an independent Field Agency based in Borough Market, London, specialising in recruiting focus groups, depth interviews and panels for researchers, advertisers and manufacturers. Leftfield is an independent Field Agency based in Borough Market, London, specialising in recruiting focus groups, depth interviews and panels for researchers, advertisers and manufacturers.