Experience

ID Media

• United States
• Advertising Services
• 100 - 200 Employee

• Manager, Media Activation

  • Mar 2021 - Present

  - Negotiate buys and rates for assigned markets, networks, and accounts per client guidelines and cost deliverables - Efficiently optimize Direct Response Awareness & Acquisition campaigns- Maintain a great working relationship with various markets, especially partner stations- Incorporate trade & efficiencies into negotiations/schedules- Detail oriented, specifically in tracking delivery, make-goods and trade dollars within flight- Work closely with assistant to reconcile billing by set due dates- Post all buys to client mandated %’s and secure under delivery wherever possible- Consult with trade team on needed deals and all trade issues- Mentor and train buyers and assistants on all aspects of buying- Assist in evaluating new business opportunities- Provide market expertise and on occasion join client calls- Proficient in Mediaocean buying system- Proficient in media research tools such as Nielsen, SQAD, etc.- Client accounts managed include Cigna, Grub Hub, Honeywell, Hulu, Anthem Blue Cross Blue Shield, TXU Energy, American Public University, Match.com, Pearson, The Economist, Johnson & Johnson, Aetna Show less

• Senior Negotiator, Media Activation

  • Mar 2019 - Mar 2021

  - Negotiate buys and rates for assigned markets, networks, and accounts per client guidelines and cost deliverables - Efficiently optimize Direct Response Awareness & Acquisition campaigns- Maintain a great working relationship with various markets, especially partner stations- Incorporate trade & efficiencies into negotiations/schedules- Detail oriented, specifically in tracking delivery, make-goods and trade dollars within flight- Work closely with assistant to reconcile billing by set due dates- Post all buys to client mandated %’s and secure under delivery wherever possible- Consult with trade team on needed deals and all trade issues- Mentor and train buyers and assistants on all aspects of buying- Assist in evaluating new business opportunities- Provide market expertise and on occasion join client calls- Proficient in Mediaocean buying system- Proficient in media research tools such as Nielsen, SQAD, etc.- Client accounts managed include Honeywell, Hulu, Anthem Blue Cross Blue Shield, TXU Energy, American Public University, Match.com, Pearson, The Economist, Johnson & Johnson, Aetna Show less



Orion Worldwide

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Negotiator, Local Media Activation

  • Jun 2018 - Mar 2019

  - Negotiate buys for assigned markets and accounts per client guidelines and cost deliverables - Negotiate rates for guaranteed GRP buys - Maintain a great working relationship with various markets, especially partner stations - Incorporate trade & efficiencies into negotiations/schedules - Detail oriented, specifically in tracking delivery, make-goods and trade dollars within flight - Work closely with assistant to reconcile billing by set due dates - Post all buys to client mandated %’s and secure under delivery wherever possible - Consult with trade team on needed deals and all trade issues - Mentor and train buyers and assistants on all aspects of buying - Assist in evaluating new business opportunities - Provide market expertise and on occasion join client calls - Proficient in Mediaocean buying system - Clients include Six Flags, Aldi, Fiat-Chrysler, Anthem Blue Cross Blue Shield, TXU Energy Show less



ID Media

• United States
• Advertising Services
• 100 - 200 Employee

• Media Investment Buyer

  • Mar 2017 - May 2018

  - Market/network expert- Developing buys from pre-buy to execution- Negotiating lowest possible rates with networks/stations- Establishing relationships with vendors/reps/contacts- Assisting in the preparation of budgets and estimates of proposed media plans- Helping in the preparation of client-specific reports- Utilizing media research tools such as Nielsen, SQAD, etc.- Contacting station/network representatives daily to help monitor media clearance and tracking (pre-logs, post-logs)- Obtaining and inputting data clearance into internal and external systems/documents- Analyzing data for accuracy, creative, budget goals- Inputting, sending and confirming revised broadcast buy orders- Processing monthly station/network invoices for payment- Maintaining organized buy records- Working with the Traffic team to facilitate accurate creative airings Show less

• Broadcast Traffic Manager

  • Nov 2012 - Mar 2017

  - Maintained department staff by recruiting, selecting, orienting, and training employees- Was lead on all daily traffic operations including development and coaching of staff ensuring that goals, objectives, and performance standards are met- Communicated regularly with other managers, the director, and president of company to ensure departmental & business needs are met- Responsible for planning and maintaining work systems, procedures, and policies that enable and encourage the optimum performance of the Traffic department- Responsible for seeking out vendor opportunities and negotiating the best production rates for clients Show less

• Broadcast Traffic Coordinator

  • Jun 2008 - Nov 2012

  - Took part in daily client, station, & vendor traffic responsibilities including but not limited to entering traffic information into Mediaocean system, proofreading data entry, generating and sending traffic instructions to stations, interacting daily with monitoring and dub vendors to ensure the completion of daily traffic- Responsible for trafficking of digital campaigns through DoubleClick digital platform for 20+ clients - Contributed to vendor management and the identification and documentation of vendor performance issues- Developed full knowledge of internal traffic system, client traffic requirements, broadcast traffic-related terminology- Responsible for troubleshooting complex traffic issues at the station & vendor level- Maintained direct contact with Account and Broadcast Services and was the medium between the Account Service team and clients & digital publishers- Participated in the creation of HD trafficking exclusive to Direct Response Advertising- Acted as a liaison between stations (traffic & sales) and broadcast teams on agency side Show less



Odegard Inc.

• Advertising Services

• Marketing Associate

  • Apr 2007 - Apr 2008

  - Assembled consumer rating reports by compiling, consolidating, formatting, and summarizing information, graphs, and presentations - Supported sales presentations by assembling quotations, proposals, videos, slide shows, demonstration and product capability booklets; compiling account and competitor analyses - Prepared mailers and brochures by formatting content and graphics - Maintained marketing library by checking and replenishing inventory - Provided marketing tracking and research information by collecting, analyzing, and summarizing data and trends Show less



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Marketing Intern - MTV

  • Jan 2007 - May 2007

  Assisted the MTV marketing department with daily tasks such as writing press releases, putting together media kits, drafting legal documents and releases, planning & organizing MTV events such as mtvU Spring Break 2007 Assisted the MTV marketing department with daily tasks such as writing press releases, putting together media kits, drafting legal documents and releases, planning & organizing MTV events such as mtvU Spring Break 2007



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Programming & Promotions Intern - Z100

  • Sep 2006 - Dec 2006

  - Assisted with the planning of Z100's Jingle Ball 2006 & various Z100 sponsored artist events such as record release signings - Assisted the President of Z100 with creating contracts for new DJ talent - Assisted the Elvis Duran Morning Show with artist interviews and sponsored events - Assisted with the planning of Z100's Jingle Ball 2006 & various Z100 sponsored artist events such as record release signings - Assisted the President of Z100 with creating contracts for new DJ talent - Assisted the Elvis Duran Morning Show with artist interviews and sponsored events