Joanna Patterson
Vice President, Consumer Insights at Product Ventures- Claim this Profile
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French -
Topline Score
Bio
John Robert Whitaker
During my time at Hanesbrands, Joanna created a custom training program for sales & marketing called "Insights-Led Selling." She worked with the business development team to create all the training materials and then delivered the training to the organization. What I remember about Joanna is her collaborative working style, passion to deliver an impactful training program, and consistently cheerful attitude. Given the strength of the content developed and Joanna's outstanding delivery of the materials, sales & marketing widely embraced and leveraged the training. As a result, highly profitable incremental sales were realized with several large retail customer accounts by leveraging "Insights-Led Selling." I highly recommend Joanna's expertise in developing highly impactful, customized training, for any organization. She is an outstanding business partner and I hope I can work with her again in the future.
JOEL BERARDI
Joanna is a true professional. She helped us through a critical transition period to develop a clear, straightforward, succinct strategic plan. Joanna's attention to detail is stellar and her enthusiasm and passion for her work shines at every turn. She is willing to go above and beyond the normal scope of her role to deliver an excellent finished product. I would highly recommend Joanna to any prospective client. Thanks for all your help!
John Robert Whitaker
During my time at Hanesbrands, Joanna created a custom training program for sales & marketing called "Insights-Led Selling." She worked with the business development team to create all the training materials and then delivered the training to the organization. What I remember about Joanna is her collaborative working style, passion to deliver an impactful training program, and consistently cheerful attitude. Given the strength of the content developed and Joanna's outstanding delivery of the materials, sales & marketing widely embraced and leveraged the training. As a result, highly profitable incremental sales were realized with several large retail customer accounts by leveraging "Insights-Led Selling." I highly recommend Joanna's expertise in developing highly impactful, customized training, for any organization. She is an outstanding business partner and I hope I can work with her again in the future.
JOEL BERARDI
Joanna is a true professional. She helped us through a critical transition period to develop a clear, straightforward, succinct strategic plan. Joanna's attention to detail is stellar and her enthusiasm and passion for her work shines at every turn. She is willing to go above and beyond the normal scope of her role to deliver an excellent finished product. I would highly recommend Joanna to any prospective client. Thanks for all your help!
John Robert Whitaker
During my time at Hanesbrands, Joanna created a custom training program for sales & marketing called "Insights-Led Selling." She worked with the business development team to create all the training materials and then delivered the training to the organization. What I remember about Joanna is her collaborative working style, passion to deliver an impactful training program, and consistently cheerful attitude. Given the strength of the content developed and Joanna's outstanding delivery of the materials, sales & marketing widely embraced and leveraged the training. As a result, highly profitable incremental sales were realized with several large retail customer accounts by leveraging "Insights-Led Selling." I highly recommend Joanna's expertise in developing highly impactful, customized training, for any organization. She is an outstanding business partner and I hope I can work with her again in the future.
JOEL BERARDI
Joanna is a true professional. She helped us through a critical transition period to develop a clear, straightforward, succinct strategic plan. Joanna's attention to detail is stellar and her enthusiasm and passion for her work shines at every turn. She is willing to go above and beyond the normal scope of her role to deliver an excellent finished product. I would highly recommend Joanna to any prospective client. Thanks for all your help!
John Robert Whitaker
During my time at Hanesbrands, Joanna created a custom training program for sales & marketing called "Insights-Led Selling." She worked with the business development team to create all the training materials and then delivered the training to the organization. What I remember about Joanna is her collaborative working style, passion to deliver an impactful training program, and consistently cheerful attitude. Given the strength of the content developed and Joanna's outstanding delivery of the materials, sales & marketing widely embraced and leveraged the training. As a result, highly profitable incremental sales were realized with several large retail customer accounts by leveraging "Insights-Led Selling." I highly recommend Joanna's expertise in developing highly impactful, customized training, for any organization. She is an outstanding business partner and I hope I can work with her again in the future.
JOEL BERARDI
Joanna is a true professional. She helped us through a critical transition period to develop a clear, straightforward, succinct strategic plan. Joanna's attention to detail is stellar and her enthusiasm and passion for her work shines at every turn. She is willing to go above and beyond the normal scope of her role to deliver an excellent finished product. I would highly recommend Joanna to any prospective client. Thanks for all your help!
Credentials
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The Science of Well-Being
Yale UniversityJul, 2020- Nov, 2024 -
Positive Psychology (in progress)
University of North Carolina at Chapel Hill
Experience
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Product Ventures
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United States
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Design Services
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1 - 100 Employee
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Vice President, Consumer Insights
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Sep 2023 - Present
Lead consumer insights team in uncovering unique consumer usage challenges and opportunities to create breakthrough designs in structural packaging for Product Ventures' client base of top-tier manufacturers. Lead consumer insights team in uncovering unique consumer usage challenges and opportunities to create breakthrough designs in structural packaging for Product Ventures' client base of top-tier manufacturers.
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Kantar
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Market Research
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700 & Above Employee
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Vice President, Consulting - Retail Advisory
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Nov 2021 - Aug 2023
• Energize and lead cross-functional teams across a range of clients, utilizing qualitative and quantitative market research and data to develop implications and recommended action steps • Develop recommendations for client activation: go-to-market strategies, product innovation, merchandising, omnichannel • Coach and mentor junior team members to up-level skills in marketing strategy and client management • Speaker, Floral Conference Miami, May 2023 – Presented commissioned research results to 200+ members of floral industry trade association. Created and led group brainstorming activities, synthesizing results in real time to identify potential growth areas and generation-targeted programming Show less
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J M Patterson Consulting LLC
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Fairfield, CT
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Principal
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Sep 2021 - Oct 2021
Partnered with highly-regarded shopper marketing agency to deliver real-time market analysis and shopper marketing strategies and tactics for a client in the personal care space. Drove unique solutions, led calls with client and managed key elements of engagement. Partnered with highly-regarded shopper marketing agency to deliver real-time market analysis and shopper marketing strategies and tactics for a client in the personal care space. Drove unique solutions, led calls with client and managed key elements of engagement.
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GfK - An NIQ Company
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Germany
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IT Services and IT Consulting
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700 & Above Employee
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VP, Client Account Director | Consumer + Market Intelligence
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Feb 2018 - May 2021
GfK LLC, New York, NY (home-based)A top 5 global market research firm, 9K employeesVice President, Account Director, 2018 to May, 2021▪ Developed and led teams in curating and executing qualitative and quantitative research engagements among Fortune 500 clients• Led and facilitated results shareback sessions, incorporating in-the-moment insights to build out recommendations• Examples – creative testing (P&G, Reckitt), POS checkout (Mastercard), brand tracking (Mondelēz)
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Vice President, Shopper & Retail Strategy
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Apr 2006 - Feb 2018
Vice President, Shopper Insights, 2012 to 2018Executive Consultant/Senior Consultant/Consultant – 2006 to 2012▪ Led teams of researchers and analysts in strategic qualitative and quantitative engagements. Delivered action-oriented recommendations, driving client growth (specific numbers not shared by clients) • Designed and executed 5-year strategic planning program for $78M bath products manufacturer. Resulting invest/divest directives drove increased profitability across portfolio• Developed curriculum for insights-based and marketing strategy training programs for Hanesbrands and Newell Rubbermaid. Led team of 8 that trained 250+ employees in small groups• Presented at Shopper Insights Expo conference Show less
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Edgewell Personal Care
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United States
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Manufacturing
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700 & Above Employee
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Senior Brand Manager
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Jan 2001 - Apr 2006
Edgewell Personal Care, Westport + Milford, CT $2B consumer products company (Spin-off from Energizer of former Playtex Products and Schick Wilkinson Sword Brands) Senior Brand Manager, Consultant – 2001 to 2006 ▪ Directed all marketing activity for Intuition, $150M Women’s Shaver, including line extension; Playtex Baby Bottles, Gloves ▪ Led teams in developing and executing long-term strategic and annual business plans, managed P&L’s, driving growth year over year Edgewell Personal Care, Westport + Milford, CT $2B consumer products company (Spin-off from Energizer of former Playtex Products and Schick Wilkinson Sword Brands) Senior Brand Manager, Consultant – 2001 to 2006 ▪ Directed all marketing activity for Intuition, $150M Women’s Shaver, including line extension; Playtex Baby Bottles, Gloves ▪ Led teams in developing and executing long-term strategic and annual business plans, managed P&L’s, driving growth year over year
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Senior Brand Manager
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Jan 1998 - Jan 2001
Dr. Pepper Snapple (formerly Mott’s/Cadbury Beverages, Stamford, CT) $11B division of Keurig Dr. Pepper Corporation Brand Manager, Senior Brand Manager – 1998 to 2001 ▪ Managed highest-profit portfolio at Mott’s – cocktail mixers and ingredient brands (Mr. + Mrs. T’s, Holland House, Rose’s), increasing bottom-line profit and making the case for increased investment. ▪ Developed portfolio strategy to maximize profits, recommending invest/divest brands ▪ Directed end-to-end product development of Margaritaville Margarita mix – formulation, award-winning packaging, pricing/promotion, distribution and licensing deal with Jimmy Buffett brands Show less
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Nestlé Waters
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France
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Food and Beverage Services
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700 & Above Employee
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Brand Manager
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Sep 1994 - Dec 1997
Nestlé Waters (formerly Perrier Group of America, now Blue Triton), Stamford, CT $8.5B division of Nestle SA, global food and beverage company based in Vevey, Switzerland Brand Manager – 1994 to 1998 Accounting Manager – 1992 to 1994 Nestlé Waters (formerly Perrier Group of America, now Blue Triton), Stamford, CT $8.5B division of Nestle SA, global food and beverage company based in Vevey, Switzerland Brand Manager – 1994 to 1998 Accounting Manager – 1992 to 1994
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Institutional Investor
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United States
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Financial Services
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100 - 200 Employee
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Manager, Sponsored Publications
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Aug 1987 - Oct 1992
Institutional Investor, New York, NY Targeted financial publication, currently owned by Euromoney ($320M publishing company) Publications Manager – 1987 to 1992 Institutional Investor, New York, NY Targeted financial publication, currently owned by Euromoney ($320M publishing company) Publications Manager – 1987 to 1992
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Education
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1983 - 1987
University of Virginia
Bachelor of Arts (BA), French and International Relations -
1991 - 1994
University of Connecticut School of Business
MBA, Marketing / Management
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