Director of Analytics

• Jan 2023 - Present

Sr. Analytics Manager, Product Analytics (deep dive)

• Jun 2021 - Jan 2023

Led a high-performing team focused on enhancing predictive models by identifying valuable features for campaign optimization, resulting in improved ROI for clients. Provided critical support for campaign analytics, successfully resolving performance issues and ensuring optimal campaign delivery. Facilitated training for Leadership and helped drive success toward organization growth.

Sr. Analytics Manager, Campaigns

• Apr 2016 - Jun 2021

With the continuous growth of the Programmatic business, my impactful contributions and effective leadership has driven the analytics team to grow 10x bigger than in 2015. I have played a central role in developing cross-function processes and streamlining day-to-day campaign management, resulting in improved efficiency and productivity. Fostered strong relationships with sales and customer success teams, ensuring client satisfaction and campaign's success. I have also demonstrated my versatility by taking on responsibilities other than campaign management: (1) As Marketing Analyst, driving the company’s visibility in the industry through case studies, market and campaign research. (2) Excelled as a key accounting person, ensuring the accuracy of accounts receivable and payables. (3) Worked alongside Ad Operations team contributing in streamlining processes in Ad rendering QA and communication with MMPs. (4) Headed some of the vetting and evaluation of new supply sources and third party Data Management platforms. Show less

Data Associate

• Apr 2013 - Apr 2016

2013 to 2014, I pioneered the Analytics team in PH. Worked closely with high-performing teams in Sales and Ad Ops. Developed strong skills in monitoring key metrics such as Advertisers and Publishers CPM, revenue trends, and other critical performance indicators. Provided valuable insights that have helped to drive growth and optimize performance in the mobile advertising and publishing space.In 2015, the team of Analytics in PH has expanded and acted as Lead Analyst in the team. I was one of the key team member who spearheaded the development of the company’s programmatic business, driving innovation and delivering impactful results. Expertly managed campaigns with granular optimization, maximizing ROI and achieving impressive performance metrics. Collaborated closely with cross-functional teams, including data science, engineering and management, to provide valuable insights and optimization strategies that enhanced the product. Show less

Intern

• Nov 2012 - Apr 2013

Analytics trainee under the Finance and Accounting department that helped me develop my attention to details and analytical abilities. Proven track record of managing cash inflows and outflows, ensuring accurate data entry and analysis, supporting management with critical financial insights. My responsibilities have included filing and organizing expense reports for all employees, overseeing bank transactions, and providing assistance with mathematical needs as required. Analytics trainee under the Finance and Accounting department that helped me develop my attention to details and analytical abilities. Proven track record of managing cash inflows and outflows, ensuring accurate data entry and analysis, supporting management with critical financial insights. My responsibilities have included filing and organizing expense reports for all employees, overseeing bank transactions, and providing assistance with mathematical needs as required.