Experience

Freshii

• Canada
• Restaurants
• 500 - 600 Employee

• Marketing & Sales

  • Aug 2017 - Present



Colour Stream Inc.

• Canada
• Printing Services
• 1 - 100 Employee

• Business Development Consultant

  • Apr 2014 - Jul 2017



Dentsply Sirona

• Medical Device
• 700 & Above Employee

• Senior Product Manager - Preventive & Specialty Division

  • Jan 2013 - Apr 2014

  •Develop and execute portfolio strategy for the 1). Preventive Category: Equipment, Local Anesthetics, Hygiene and Infection Control products to meet revenue and profitability goals with full P&L and expense responsibility. 2). Specialty Division: CAD/CAM Outsourcing, CAD/CAM Equipment & Consumables and Orthodontic Clear Aligners. •Create business plans for each product category, including go-to-market strategy, pricing and promotions, inventory planning, working with regulatory team and setting service and repair strategy for portfolio.•Develop professional and consumer campaign in partnership with and external Hygiene Advisory Board, KOLs, and the Canadian Dental Hygiene Association to raise awareness. Cavitron brand holds the #1 market share position in its category.•Working closely with distributors to drive mutual sales through training, incentives and programming. •Leading the internal Sales & Marketing Advisory Council collaborating across teams to lead initiatives with organizational impact to drive results. Develop a Strategic Marketing Communication Plan to streamline communication and spearheaded the creation of an e-marketing strategy for the organization.•Manage 3 direct reports, Clinical Educator, Associate Category Manager and Inside Sales Rep. Show less

• Product Manager - Preventive & Lab Solutions

  • Oct 2009 - Dec 2012

  •Developed and executed portfolio strategy for the Preventive Category: Equipment, Local Anesthetics, Hygiene and Infection Control products to meet revenue and profitability goals with full P&L and expense responsibility. •Created business plans for each product category, including go-to-market strategy, pricing and promotions, inventory planning, working with regulatory team and setting service and repair strategy for portfolio.•Developed professional and consumer campaign in partnership with and external Hygiene Advisory Board, KOLs, and the Canadian Dental Hygiene Association to raise awareness. The product holds the #1 market share position in its category.•Working closely with distributors to drive mutual sales through training, incentives and programming. •Leading the internal Sales & Marketing Advisory Council collaborating across teams to lead initiatives with organizational impact to drive results. Developing a Strategic Marketing Communication Plan to streamline communication and spearheaded the creation of an e-marketing strategy for the organization.•Managed a sales team of independent agents to drive new business and re-purchase rates. •Participated in recruitment process and acted as Ambassador for on boarding new hires. Manage and develop one direct report, Clinical Educator.•Launched Dental Handpiece in Canada as a test market. The product moved to 2nd spot market share position in second quarter of launch. Launched new non-injectable dental anesthetic product for Registered Dental Hygienists, working closely with the regulatory team and Canadian Dental Hygiene Association. Show less

• Associate Product Manager

  • Dec 2005 - Oct 2009

  •Developed and executed portfolio strategy for the Crown & Bridge, Anesthetic , X-Ray and Endodontic Product Categories to meet organizational revenue and profitability goals with full P&L and expense responsibility.•Assessed new business opportunities with manufacturing locations and external parties, launching 3 new products.•Worked closely with distributors on setting purchase targets and programs such as sales incentives. Key Account Management responsibly for 3 distributors.•Launched re-branding campaign for Crown & Bridge category including new advertising, collateral material and sales tools. •Re-launched and managed the trade show strategy for all national and regional events, working with creative agencies and execution team, delivering results on time and on budget. Show less

• Assistant Product Manager

  • Jul 2004 - Dec 2005

  •Managed the Injectable Local Anesthetics and Endodontic product portfolios; including pricing and promotional activity, forecasting and sales training. Developed and executed tactical plans to meet annual sales budges. •Developed new formalized product launch and promotional analysis process for the organization, involving all functional teams and external stakeholders. Process continued to be used due to strong communication component, clear timelines and need for results.•Managed the discontinuation of the DENTSPLY Rewards loyalty program without affecting customer satisfaction and sales performance. •Coordinated the Key Opinion Leader and Clinical Education Speaker program, attending key events and developing professional relationships with the KOLs to increase podium support. Show less



Hallmark Cards

• United States
• Retail
• 700 & Above Employee

• Channel Marketing Specialist, Brand Marketing

  • May 2003 - Jul 2004

  •Exceeded profitability objectives by developing channel specific seasonal promotional programs. •Managed budgets and inventory levels minimizing obsolete inventory to lowest levels compared to other internal business units.•Created reports for senior management including POS data analysis, increasing the average sell through and $IAT for key categories.

• Merchandising Specialist; Product Marketing

  • Jun 2002 - May 2003

  •Managed the creative development and production of merchandising tools, including signage and display units for all product lines targeted to the mass merchandiser and food distribution channels, significantly increasing the channels’ serviceability levels.•Member of internal Wal-Mart Execution Team, helped in executing programs by providing sales communications and specialized merchandising support.

• Communications Coordinator; Brand Marketing

  • May 2001 - Jun 2002

  •Lead initiative to resolve conflicts of interest of various business units by training staff and introducing new procedures after getting buy-in from senior management.•Analyzed the sales team’s needs for effective communication, decreasing average sales call time.•Managed fixed budgets as business communications increased significantly.•Wrote editorial for internal magazine for Hallmark’s franchise owners and store managers.

• Product Line Planner; Product Marketing

  • May 2000 - May 2001

  •Promoted from temporary to permanent position within 2 months after quickly learning the company’s operations.•Developed new products to fill gap thus providing retailers with complete range of product formats for the key Christmas retail season.•Developed operating procedures to standardize job functions and facilitated training, significantly reducing inefficiencies for the business unit.



Armstrong Partnership

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Coordinator

  • Oct 2002 - 2002