Experience

IPF Digital

• Estonia
• Financial Services
• 200 - 300 Employee

• Global Sales and Marketing Director (8 Markets)

  • Jan 2017 - Present

  FinTech: Product Management and Innovation, Digital Performance Marketing, CRM and Customer Experience, Sales, Brand Management, PR and Internal Communication.



hapipozyczki.pl (IPF Digital)

• Country Manager Poland (Chairman of the Board)

  • Sep 2015 - Present

  Operating under Hapipożyczki.pl brand (FinTech owned by the IPF Digital)Successful launch of operation on the Polish Market Product and process innovation, established diverse distribution channels, P&L responsibility



Vanquis Bank

• United Kingdom
• Banking
• 700 & Above Employee

• Country Manager (Chairman of the Board)

  • Jun 2014 - Sep 2015

  Successful launch of the business operation on the Polish Market Comprehensive "go to market" strategy which included product, distribution channels and customer service



Vivus Finance (PL)

• Poland
• Financial Services
• 1 - 100 Employee

• Sales and Marketing Director

  • Jan 2014 - Jun 2014

  -Creation of full fledged business strategy -Responsibility for sales targets across all channels (online and offline) -Building new distribution channels-Marketing budget management (one of the two largest advertisers in the finance category)-New brand building – house of brands strategy -P & L responsibility-Product Portfolio Management-Customer portfolio, database management – up-sell, cross-sell, customer retention and activation-Building strategic partnerships (distribution channels, data exchange)



UPC Chello

• Netherlands
• Business Consulting and Services
• 700 & Above Employee

• Marketing Communication Director

  • Aug 2012 - Jan 2014

  -Brand management-Comprehensive marketing strategy (4P)-Promotional campaigns (ATL, BTL, direct marketing, field marketing)-Detailed market segmentation and customer acquisition plan-Full range of marketing research



Deutsche Bank

• Germany
• Financial Services
• 700 & Above Employee

• Marketing Department Director

  • 2004 - Jul 2012

  -Marketing strategy for two brands “Deutsche Bank” and “db kredyt” (separate brand and network dedicated to consumer finance)- E-commerce, online marketing-Client portfolio management, management of cross/up sales and retention campaigns, -Definition of scope and level of services provided to the client on all different touch points used during the sales process,-Full scope of marketing research as well as mystery shopping for distribution network and partners,

• Sales Support & Product Management Department Director

  • Aug 2002 - Dec 2004

  -Launch of new products and of optimization of existing product portfolio (mortgage loans, consumer loans, deposits, mutual funds, accounts, cards),- Introduction of the open-end architecture in investment fund sales,- Sales management by introduction of sales campaigns regarding selected products,- Sales targets setting,- Management of coaching team dedicated to sales area (sales techniques, product knowledge),

• Direct Sales Department Director

  • Oct 2000 - Jul 2004

  - Management of the mobile sales network, nationwide (9 representative offices, 7 regional directors, 100 sales agents),- Recruitment of the sales staff/agents,- Introduction of the motivation/remuneration systems,- Management of the relationship with key clients and companies co-operating with the bank (developers, intermediaries, brokers),