Experience

Joseph Campbell Foundation

• Book and Periodical Publishing
• 1 - 100 Employee

• • May 2023 - Present

• • Aug 2021 - May 2023

• • Oct 2020 - Aug 2021



Pacifica Graduate Institute

• United States
• Higher Education
• 100 - 200 Employee

• Adjunct Professor, Mythological Studies

  • Apr 2023 - Present



Fates and Graces Mythologium

• Morro Bay, CA

• Founder and Manager

  • Jan 2019 - Present

  • The Mythologium is an annual conference dedicated to cultivating the community of mythologists. Mythologists present their latest research and inspire each other with new ideas. • To create this conference, I assembled and lead a team that executes on our vision and tells the story of the Mythologium—organizing, promoting, and hosting each event. • The Mythologium is an annual conference dedicated to cultivating the community of mythologists. Mythologists present their latest research and inspire each other with new ideas. • To create this conference, I assembled and lead a team that executes on our vision and tells the story of the Mythologium—organizing, promoting, and hosting each event.



Freelance

• Marketing and Story Strategy

  • Jun 2022 - Jun 2023



Cisco

• United States
• Software Development
• 700 & Above Employee

• • Oct 2021 - Jun 2022

  • Built a team of campaign managers chartered with shifting Cisco’s brand perception among enterprise software developers and raising awareness of the developer program.• Led campaign managers in defining B2D campaign strategies and content journeys that focus on top-of-funnel awareness and consideration through owned and paid channels.• Collaborated with marketing agencies on brand benchmarking, tracking, architecture, messaging, and visual identity, to create a brand personality that resonates with the enterprise software developer persona.• Designed and launched an ongoing campaign to elevate the profiles of developer advocates, positioning them as the faces and voices of the new brand through profile pages, videos, technical content, social media coaching, and events.• Served on a Diversity & Inclusion task force, designing and delivering monthly Wellness & Inclusion workshops to the entire department to foster D&I at the individual and team levels. Show less

• • Jan 2021 - Oct 2021

  • Led a cross-functional research team of 20 in preparing an in-depth report about enterprise software developers. Report included demographics and psychometrics for 4 segments: cloud architects, developers, DevOps engineers, and SREs. Presented report to the entire department.• Advised leaders and content creators on story strategy for presentations and messaging.• Created and delivered storytelling workshops for developer advocates.• Served on a Diversity & Inclusion team to research and recommend diversity initiatives. Show less

• • Nov 2017 - Jan 2021

  • Collaborated with Product Management and design agencies to create collateral including web pages, at-a-glances, infographics, videos, sales presentations, course overviews, and • Designed GTM plans for B2B and B2C launches and rolling thunder campaigns, and led cross-functional launch teams that included Product Management, Web, Marketing, Communications, Communities, Business Development, and Events.• Products included dozens of individual training courses as well as Cisco Modeling Labs, Cisco DevNet Automation Bootcamp, and training and exams for Cisco Certified Design Expert (CCDE) and Cisco Certified Networking Associate (CCNA) certifications. CCNA achieved 22% YOY growth after relaunching the certification with new marketing.• Supported the refresh of Cisco’s entire portfolio of certifications with comprehensive content creation and updates. Our team of 3 planned, coordinated, and executed changes to 350 web pages, all of which launched the same day. Refresh included interactive web tools for each cert to help users in mid-certification plan their transition into the new portfolio.• Hosted live customer webinars that connected with audiences in the thousands.• Pioneered the team practice of writing value-prop messaging documents for each product. Other teams used this messaging at all customer touch points for B2B and B2C marketing.• Guided the team’s voice and story with content templates and style guide consultations.• Earned Cisco’s Data-Driven Storytelling certificate.• Designed and launched a Diversity and Inclusion ebook and campaign to reach underserved communities with custom content and paid media. Show less



Self-employed

• Writing Coach and Workshop Leader

  • 2004 - 2020

  • Designed and led writing workshops that foster the creative process and group collaboration to improve each writer’s work • Coached individual writers one-on-one to fine-tune their process, find their voice, and deepen their work • Published fiction, nonfiction, and poetry in a variety of journals • Earned finalist honors in Rosebud’s Mary Wollstonecraft Shelly fiction contest • For publications, see joannagardner.com/stories • Designed and led writing workshops that foster the creative process and group collaboration to improve each writer’s work • Coached individual writers one-on-one to fine-tune their process, find their voice, and deepen their work • Published fiction, nonfiction, and poetry in a variety of journals • Earned finalist honors in Rosebud’s Mary Wollstonecraft Shelly fiction contest • For publications, see joannagardner.com/stories



Viptela

• United States
• Computer Networking Products
• 1 - 100 Employee

• Senior Technical Writer

  • Apr 2016 - Nov 2017

  • Led and managed a customer-focused redesign of the Viptela Customer Support Portal • Scaled Viptela’s online support to meet the surge of demand for SD-WAN • Wrote and published SD-WAN documentation and troubleshooting playbook • Led and managed a customer-focused redesign of the Viptela Customer Support Portal • Scaled Viptela’s online support to meet the surge of demand for SD-WAN • Wrote and published SD-WAN documentation and troubleshooting playbook



Cisco

• United States
• Software Development
• 700 & Above Employee

• Marketing Program Manager, Knowledge Products Specialist

  • 1995 - 2004

  • Wrote, edited, and managed TAC marketing communications including monthly email newsletters and weekly news flashes • Distribution to 300,000+ • Worked with elite TAC Escalation Team to create technical support documents • Led the development of technical support tools such as the Output Interpreter • Wrote, edited, and managed TAC marketing communications including monthly email newsletters and weekly news flashes • Distribution to 300,000+ • Worked with elite TAC Escalation Team to create technical support documents • Led the development of technical support tools such as the Output Interpreter