Experience

Hoolet
• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee
• Founder

  • Aug 2020 - Present


Macphie UK

• United Kingdom
• Food and Beverage Services
• 100 - 200 Employee

• Head Of Communications

  • Apr 2019 - Mar 2020

• Corporate Relations Manager

  • Jan 2017 - Apr 2019

  Led the communications team at food ingredient manufacturer, having been appointed to senior leadership team from previous role leading newly-formed corporate relations. Responsible for:- raising Macphie’s corporate profile and reputation through sustained mix of proactive media opportunities, events and community projects- forming important networks regionally and nationally, connecting and influencing through direct government liaison as well as industry organisations- redefining the company’s mission and values, leading consultation and focus groups to reveal the unique essence of Macphie- introducing internal communications strategy, with new clearly defined platforms and campaigns to reach a diverse and geographically dispersed workforce- creating CSR (corporate social responsibility) strategy and communications plan, with publication of new annual report- achieving recognition for the company through a series of regional and national awards highlighting work in new product development as well as excellent employee and community engagement Show less



Aberdeen & Grampian Chamber of Commerce

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• Head Of Communications

  • May 2013 - Jan 2017

  Led the communications team at North-east Scotland's leading private sector, member-focused, business organisation. At the time, the Chamber represented more than 1,300 businesses with over 130,000 employees in the private sector covering all industry sectors, ranging in size from sole traders to multinational corporations. During this period, it won the coveted national UK Chamber of the Year award. Responsible for: - leading the rebranding project to support a unified Chamber brand across platforms with good staff engagement - devising and delivering an integrated member communication strategy, levering a strong brand image - planning and editing the monthly Business Bulletin magazine - identifying media opportunities and promoting the diverse Chamber activities - encouraging employee engagement by introducing internal communications that are suitably informal yet informative - monitoring communication channels and evaluating their relative effectiveness, including enews, website, social media and other specific marketing tools - developing social media strategy and encouraging internal participation to boost profile - leading the website redevelopment project to showcase what the Chamber does - actively engaging with members to discover the many things that make the Chamber great - promoting these successes to Chamber members, stakeholders and the wider business community Show less



Dana petroleum plc

• UK communications adviser

  • Nov 2011 - May 2013

  Coordinated the UK-based management team in this international oil & gas business Responsible for: - devising an internal communications plan for the UK business unit - content-managing the launch of the company’s new intranet - researching industry news and intelligence and disseminating internally - overseeing production of videos to capture projects’ life cycles - facilitating various events, including a co-ordinated two-day engagement event for an entire rig’s workforce following its acquisition by Dana - facilitating the UK team’s move from separate locations into one central location in the city Show less



BBC Monitoring

• United Kingdom
• Broadcast Media Production and Distribution
• 500 - 600 Employee

• Operational coordinator

  • Jan 2009 - Oct 2010

  Working in small team, coordinating daily output of a business with offices across the world, including chairing the editorial meeting establishing daily production plans. Compiled and updated the daily agenda, the definitive document of BBC Monitoring’s plans for the day. Also responsible for carrying out regular reviews of output, including big story spotlights and product reviews, with significant input into technical developments. Chaired the weekly features meeting and actively involved in crisis coverage plans. Continued to work for the organisation as a freelance consultant in the following months. Show less



Aberdeen Journals

• United Kingdom
• Newspaper Publishing
• 1 - 100 Employee

• Head of Photographic (Press and Journal)

  • Jul 2002 - Jan 2009

  Role at Press and Journal - leading daily regional Scottish newspaper - included running picture desk, as well as planning the day's news agenda in conjunction with the news editor. Sourced best possible end product, in shortest amount of time and in most cost-efficient way. Subjects covered ranged from hard news to features, from farming through to sport.Led a team of 12, responsible for departmental budgets (including capital expenditure as well as operational), recruitment, training and staff development. Show less

• Assistant chief sub-editor

  • Dec 1998 - Jul 2002

  Designed and proofed the newspaper - Britain's best selling regional daily newspaper - and deputised for the chief sub-editor as the last line of defence against mistakes, typos, bad headlines and old news.