Joanna Damaszko
Insights Manager at Nextatlas- Claim this Profile
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English Full professional proficiency
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Italian Native or bilingual proficiency
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Polish Native or bilingual proficiency
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German Elementary proficiency
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Bio
Experience
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Nextatlas
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Italy
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IT Services and IT Consulting
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1 - 100 Employee
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Insights Manager
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Feb 2023 - Present
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Semiotic Solutions PL
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Poland
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Market Research
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1 - 100 Employee
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Semiotician
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Oct 2020 - Present
I conduct semiotic research in a commercial environment for brands in Polish market. I collect and transform unstructured data into actionable consumer and culture insights, emergent trends and strategic recommendations. I deliver research outputs into appealing reports. I conduct semiotic research in a commercial environment for brands in Polish market. I collect and transform unstructured data into actionable consumer and culture insights, emergent trends and strategic recommendations. I deliver research outputs into appealing reports.
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Visual & Narrative Institute
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Poland
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Market Research
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1 - 100 Employee
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Partner
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Nov 2020 - Present
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CNH Industrial
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Machinery Manufacturing
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700 & Above Employee
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Sales Administation Specialist
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Aug 2017 - Jan 2020
I support commercial team to achieve monthly and annual targets by providing them data and coordinating product portfolio vs market opportunities. My responsibility is product life cycle management via SAP®. I support commercial team to achieve monthly and annual targets by providing them data and coordinating product portfolio vs market opportunities. My responsibility is product life cycle management via SAP®.
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MARKET RESEARCH&CONSULTING
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Germany
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Market Research
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1 - 100 Employee
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Marketing Consultant
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2015 - 2017
Consultancy projects for global brands in Polish market. My main task consists in reviewing client’s communication and product strategy (industry research, trend analysis and benchmarking) towards main competitors. I track consumer insights and cultural shifts to detect future scenarios and procure recommendations about product’s potential innovation feeding R&D department. Consultancy projects for global brands in Polish market. My main task consists in reviewing client’s communication and product strategy (industry research, trend analysis and benchmarking) towards main competitors. I track consumer insights and cultural shifts to detect future scenarios and procure recommendations about product’s potential innovation feeding R&D department.
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Junior Researcher
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Apr 2014 - Jul 2014
I apply semiotics to market research challenges. I perform desk analysis (data collection and clustering) aiming to identify emerging communication trends and consumer insights to procure recommendations regarding client’s (FMCG, Pharma, Telecom) coherence and positioning with respect to the competitors and market scenario. I apply semiotics to market research challenges. I perform desk analysis (data collection and clustering) aiming to identify emerging communication trends and consumer insights to procure recommendations regarding client’s (FMCG, Pharma, Telecom) coherence and positioning with respect to the competitors and market scenario.
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Education
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Università di Bologna / University of Bologna
Master of Arts (MA), Semiotics -
Università degli Studi di Firenze
Erasmus exchange program -
Akademia Pedagogiczna im. Komisji Edukacji Narodowej w Krakowie
Bachelor's degree, Italian Language and Literature -
Uniwersytet Jagielloński w Krakowie / Jagiellonian University
Bachelor's degree, Cultural Education