Experience

QuintEvents

• United States
• Travel Arrangements
• 100 - 200 Employee

• Global Director of Marketing - Motorsports

  • Mar 2022 - Present

  www.f1experiences.com www.motogppremier.com www.f1experiences.com www.motogppremier.com



Shell

• Oil and Gas
• 1 - 100 Employee

• Global Brand & Communications Advisor - Brand Centre of Excellence

  • May 2018 - Mar 2022

  • Management of multiple stakeholders in the oil and gas, new energies, sustainability, external relations, government relations, legal and media relations sectors, as well as external creative agencies. • Development, implementation and management of live into markets global integrated multi-channel digital, TV, print, website, social, radio, DOOH and content campaigns. • Management of multiple stakeholders in the oil and gas, new energies, sustainability, external relations, government relations, legal and media relations sectors, as well as external creative agencies. • Development, implementation and management of live into markets global integrated multi-channel digital, TV, print, website, social, radio, DOOH and content campaigns.



Bloomberg

• United States
• Financial Services
• 700 & Above Employee

• Project Director - EMEA (contract)

  • Apr 2018 - May 2018

  Bloomberg Bloomberg Live brings together the expertise of the largest newsroom in the world with the immense data and analytical power of Bloomberg Intelligence and Bloomberg Global Data to enable our celebrated moderators and speakers to produce compelling, news-making conversations. Bloomberg Bloomberg Live brings together the expertise of the largest newsroom in the world with the immense data and analytical power of Bloomberg Intelligence and Bloomberg Global Data to enable our celebrated moderators and speakers to produce compelling, news-making conversations.



Crocmedia Pty Ltd

• Australia
• Media Production
• 1 - 100 Employee

• Sponsorship, Partnerships, Experiential, PR & Communications

  • Jul 2016 - Dec 2017

  • Successful creation and launch of integrated multi-channel print, catalogue, website and direct marketing campaigns. • Responsible for client’s sponsorship strategies, business development, contract negotiations, new IP development and benefits including talent usage, advertising, logo and licensing, digital and social media, communications, activations, signage, marketing and hospitality. • Development of sponsorship and communications strategies, talent management, press releases and product launches, tv and digital production for geotargeted campaigns, tv and radio appearances and post campaign/sponsorship analysis. • Successful launching of new radio and TV programs with well-known sporting and entertainment talent. • Led a multi-million-dollar community grassroots sports program from initial design and implementation which exceeded benchmarks.



Joanna Booth

• United States
• Retail

• Freelance Consultant - Sponsorship, Events, Marketing, Brand Strategy and Loyalty

  • Jan 2016 - Jul 2017

  • Responsible for sponsorship, new business development, contract negotiation and fulfilment of benefits, communication strategies, including digital, social and PR, and the analysis of an existing retail loyalty programme. • Development of combine training camps for the NFL Australia players with NFL player appearances and creation of events including the management of retail store openings, sales events and VIP nights, athlete appearances, corporate lunches, drive days and charity golf days.



Willett Marketing

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Manager - Sponsorship, Events & Activations

  • Sep 2014 - Dec 2015

  • Successfully brought on new clients to the agency, resulting in increased revenue for a minimum of 3 years. • Ideation, development and implementation of a new activations and events including multi-city sporting events, VIP marquees at sporting events, product launches, VIP nights, exhibitions, gala dinners and charity nights. • Developed marketing and communication strategies and implemented a LinkedIn strategy for a highly regulated financial services industry head including new sponsorships, activations, social media content and brand stories.



CM Ultimate Events

• Australia
• Spectator Sports

• General Manager - Sponsorship, Marketing and Events

  • Jul 2011 - Jul 2014

  CM Ultimate Events offers unrivalled diversity, access to premium sporting events, corporate hospitality, signature events and international tours with an expectation of perfection, attention to detail and world class service. Understanding needs and delivering beyond expectations is our motivation; providing you, your clients and guests with the CM Ultimate experience. • Integral in the increased revenue of over $5M in just 3 years, accomplished by signing on new sponsors and clients. • Oversaw international sporting events and tours and increased AFL Grand Final Eve Luncheon attendance from 450 to 1200 guests. • Development and management of the first Pro Am golf event, winning the PGA’s ‘Best Pro-Am of the Year’ in its first year, including full event operations and logistics, signage, team sales, marketing collateral, digital & social, PR & media and athletes. • Improved staff time management and work efficiencies by writing event, sales, PR and HR processes, 12 and 24 month plans, media kits and company brand profile. Specialising in Sports Events and Tours including: * Grand Final Eve Luncheon * Betstar Melbourne Golf Invitational - Australia's richest one day Pro-Am featuring International, Interstate and Local sporting and entertainment celebrities, golfings top Professionals and amateurs * Fully catered suites at the MCG - AFL (any team, any game) and the cricket * Bathurst Like a Rockstar - travel in a private jet then helicopter to and from Bathurst with VIP hospitality all day * the Ultimate Super Bowl Tour - 2012 in Indianapolis, 2013 in New Orleans, 2014 in New York and 2015 in Phoenix * the Ultimate US Masters Experience - experience Augusta National in April... every golfer's dream * the MVA Awards - inaugural event held in Indianapolis in 2012 - celebrating Australian athletes living and competing overseas, with a particular focus on American-based athletes * and more..........



Australian Reliance

• Australia
• Insurance

• Marketing, Brand, Events and Sponsorship Director & HR Manager

  • Jun 2010 - Jun 2011

  • Development and delivery of new brand and marketing strategies in collaboration with C-Suite executives. • Responsible for the overall look of all marketing and sales collateral ensuring uniformity which resulted in increased clients and revenue to the business. • Created and delivered new events including a sporting event at the world’s largest mining conference in South Africa and a bespoke exhibition space for the RIMS Conference in Canada. • Co-developed a new IT system enabling all staff to provide more effective, efficient and detailed client management. • Wrote HR and training brochures that enabled the company to further develop their staff development.



Emirates

• United Arab Emirates
• Airlines and Aviation
• 700 & Above Employee

• Project Manager, Loyalty Services

  • Oct 2009 - Jun 2010

  Creation, development, implementation and on-going management of loyalty programmes for external companies. Working with industries like airline, financial, retail, development, construction, automotive and mining.• Implemented a new loyalty programme for the UAE’s wealthiest bank including strategies, earn and burn process and partner creation.

• International Partnerships Manager

  • Jul 2007 - Jun 2010

  • Increased revenue by signing on new national and global partners. • Developed and implemented an award-winning promotion for a hotel partner, the first of its kind in the loyalty industry along with numerous other promotions which had not been actioned before by any frequent flyer programme.• Developed B2B, B2C and internal partner communications and developed a new training model for all Skywards hotel and car rental partners.



North Melbourne Football Club (AFL)

• Sponsorship Manager

  • Aug 2004 - Jul 2007

  • Developed a new sponsorship strategy which included: o Redesigning all game day signage to maximise sponsors exposure increasing media ROI by a minimum of 300% in the first 3 months – all 18 clubs are still currently using my templates in 2021. o Created new Intellectual Property (which the AFL still currently use in 2021 as a huge revenue earner for themselves and all 18 clubs), gaining a media ROI increase of 380% for an existing sponsor in the first 6 months. • Successfully attained Reebok as the new Apparel Sponsor for a 4 year period, valued at over $2M, and resulted in over 2000% increase in merchandise sales in the first 12 months. • Introduced a new community raffle to the Club which brought in over $350K net profit in Year 1 and over $500K net profit in Year 2 • Designed the League’s first all-white playing kit as well as selection of apparel and accessory pieces. • Developed proposals complete with full research insights and analysis for current co major sponsors valued in excess of $4M each.


Creative Events Management
• United Kingdom
• Entertainment Providers
• 1 - 100 Employee
• Director - Events, Marketing, Sponsorship & Corporate Sales

  • 2003 - 2004