Joanie Reuben
Business Development Manager - Sales at Anthem Blue Cross- Claim this Profile
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Bio
Credentials
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California Health and Life Insurance License
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Experience
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Anthem
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United States
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Insurance
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700 & Above Employee
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Business Development Manager - Sales
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2004 - Present
Represent Sales on Individual project teams -- e.g., ACA renewals, consumer and broker portal releases, CA regulatory changes, -- to ensure Sales/Sales Support readiness and appropriate, timely messaging for Producer audience.Lead projects that impact sales and the Producer channel -- e.g., policies and procedures for agent of record change requests, agent of record submission process to the CA Exchange, commission rules related to Exchange certification -- to ensure a consistent, effective approach.Respond to and drive Sales requests that positively impact sales and member retention -- e.g,, pushing out member bill status to Producers each month to keep members enrolled.Facilitate discussions with CA Sales Advisory Board and communicate their feedback to internal teams to drive continuous improvement. Develop monthly “What’s New With Blue” slide decks for RSM seminars/agent face-to-face meetings.
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Shell
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United Kingdom
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Oil and Gas
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700 & Above Employee
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Marketing Manager
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2002 - 2004
Developed Marketing plans for the independent Dealer channel.Defined and executed Marketing communication plans.Developed Marketing bulletins, newsletters, customer case studies and other sales tools to increase independent Dealer channel mindshare. Developed Marketing plans for the independent Dealer channel.Defined and executed Marketing communication plans.Developed Marketing bulletins, newsletters, customer case studies and other sales tools to increase independent Dealer channel mindshare.
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Nortel Networks
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Telecommunications
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700 & Above Employee
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Senior Product Marketing Consultant
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2000 - 2001
Developed sales tools that highlighted key product/service differentiators to increase independent Producer mindshare.Designed and facilitated enterprise-wide new product launches for maximum market exposure within projected timelines.
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Senior Manager of Technical Training and Publications
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1998 - 2000
Managed a 20-person team of courseware developers/trainers and technical writers.Defined training and certification requirements.Ensured Sales/Sales Support readiness for new product releases.
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Education
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University of California, Los Angeles
Bachelor of Arts