Experience

Provu

• Brazil
• Financial Services
• 100 - 200 Employee

• Head of Product

  • Apr 2022 - Present



Clicksign

• Brazil
• Software Development
• 100 - 200 Employee

• Head of Product

  • Oct 2021 - Mar 2022



Superdigital

• Financial Services
• 100 - 200 Employee

• Head of Means of Payments Products

  • Jul 2020 - Oct 2021

  Responsible for the planning, design, development and launch of Means of Payments Vertical (Digital Payments, including instant payments via QR Code and other innovative solutions, Sub-Acquirer and Credit Card) in the 7 countries of operation (Brazil, Mexico, Argentina, Chile, Colombia, Peru and Uruguay). Responsible for the planning, design, development and launch of Means of Payments Vertical (Digital Payments, including instant payments via QR Code and other innovative solutions, Sub-Acquirer and Credit Card) in the 7 countries of operation (Brazil, Mexico, Argentina, Chile, Colombia, Peru and Uruguay).



Good Card

• Financial Services
• 1 - 100 Employee

• Marketing and Products Manager

  • Apr 2018 - Dec 2019

  Responsible for the planning, positioning and strategy of Marketing and Products. From the elaboration of the new line of communication, visual identity of the brand to the construction of new strategic partnerships to the business; Responsible for the development and launch of New Products, Services and Technology Solutions, including card with chip, Wallet, QR Code payments and Digital Payments (Samsung Pay, Apple Pay, Google Pay, Mi Pay, Huawei Pay and Virtual Card Number). Coordinating the relationship, negotiation and management of several Partners (Card Processor, Data Preparation Company, Card Factory and New Partners) and the different multidisciplinary areas of the companies of the 2 Groups (Edenred and Correa da Silva) involved in the Projects; Responsible for creating the Institutional campaigns and materials for Internal, External and Social Media Communication, including the creation of the new website and App. Show less



PagBank

• Brazil
• Financial Services
• 700 & Above Employee

• New Business and Product Manager

  • Nov 2015 - Jan 2018

  Responsible for the development and launch of the PagSeguro Credit Cards and Prepaid Cards in the business model "Principal Issuer", coordinated the relationship, negotiation and management of the schedules of the different Partners (Visa, Mastercard, Card Processor, Data Preparation Company, Embossing Company and other Partners); Responsible for the creation, development and launch of New Products and Services including the marketing positioning, visual identity, functionalities, Internet/Mobile Projects and Applications, considering the various departments of the company: Financial, Tax, Accounting, Legal, Operations, Fraud, Information Security and Technology in order to satisfy the needs of potential and existing customers; Responsible for the Portfolio management, including the analysis and management of P&L, with the objective of promoting and structuring actions to leverage the Portfolio and increase the profitability of the business; Responsible for the preparation of the External and Internal Communication Campaigns of the New Products and Services. Show less



Abitare Bologna s.r.l

• Bologna – Bologna, Italy

• Marketing Consultant

  • Sep 2011 - Apr 2012

  Worked as a consultant for marketing, finance and business issues. Worked as a consultant for marketing, finance and business issues.



CTA – Consorzio Tecnologie Avanzate

• Cadriano – Bologna, Italy

• Project Manager

  • May 2009 - Dec 2010

  Responsible for managing satellite and photovoltaic projects, including market analysis and search of new business opportunities. Responsible for managing satellite and photovoltaic projects, including market analysis and search of new business opportunities.



Ticket

• Brazil
• Financial Services
• 700 & Above Employee

• Marketing Manager

  • Sep 2005 - Jan 2007

  Multinational company operating in the vouchers market. Subsidiary of the Accor Group, current Edenred.Responsible for the marketing strategy and product management of Ticket Car. Including market positioning, projects development, logistics, sales, legal issues, profitability, communication and customer service.

• Special Projects Manager

  • Feb 2005 - Aug 2005

  Responsible for re-engineering the Sales Department Processes, creating a new format for sales people to work: 'Home Office'. Responsible for implementing the Oracle Marketing Module with the objective of managing marketing issues automatically – from the budget elaboration to the results of a marketing campaign

• Internet Marketing Manager

  • Jun 2000 - Jan 2005

  Responsible for developing Internet, Intranet and Electronic Channel Projects / e-Commerce Projects (B2B2C - e-Ticket, Ticket Express, cellular and handheld) using them as Channels for Business, Relationship, Communication and Operation.

• Product Manager

  • Jul 1999 - May 2000

  Responsible for the products for Merchants that are affiliated to Ticket Restaurante and Ticket Alimentação (Anticipation of Reimbursements), for launching the Internet Ordering System and for developing and launching new products



BankBoston

• Banking
• 1 - 100 Employee

• Product Manager

  • Jun 1998 - Jul 1999

  American multinational bank. Responsible for developing and launching new products and for managing products and services for Merchants that want to receive or already receive Visa credit cards as a mean of payment (Affiliated to Visa System and Anticipation of Receivables). American multinational bank. Responsible for developing and launching new products and for managing products and services for Merchants that want to receive or already receive Visa credit cards as a mean of payment (Affiliated to Visa System and Anticipation of Receivables).



Itaú Unibanco

• Brazil
• Banking
• 700 & Above Employee

• Product Manager

  • Apr 1997 - Jun 1998

  Up to the merger with Itaú, Unibanco was the 3rd largest Brazilian private bank and one of the largest card issuers.Responsible for developing and launching new products for End Users (30 Horas Credit Cards, MasterCard Authentic e Visa Authentic), for managing Personal Products (Classic and Gold) that represent 60% of Unibanco Visa’s portfolio and for managing Corporate Products (Business Card and Dealer Card).

• Business Account Manager / Business Assistant / Trainee

  • Mar 1994 - Mar 1997

  Responsible for analysing credit and selling products (Assets and Liabilities) and services to Middle Market Companies (Business Volume from US$ 10 M to 100 M).