Experience

Score Group Brasil

• Brazil
• Advertising Services
• 100 - 200 Employee

• Líder de Estratégia High End

  • Apr 2021 - Present



TLC Marketing Worldwide

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative Planner

  • Aug 2019 - Mar 2021

  Responsible for the planning area in Brazil, developing public and market research, generating insights, promotional strategy and creative planning.At TLC I was able to contribute to campaigns with historical results, reaching an average of 23% sales increase to our customers.Leader and responsible for the local Pii (Promotional Intelligence Index) team, analyzing data from global campaigns and generating consumer behavior insights, market trends and trend research for the Partner Netwroks. I also had the opprtunity to creat the “23 Insights for the resumption of your brand” e-book along with the creative team.Key Accounts: Burger King, McDonald’s, Bradesco, Ajinomoto, Coca-Cola, Sadia, Nestlé, Pepsico (Pepsi, Toddy, Elma Chips), Mentos, Kibon, 3M, P&G, Kimberly-Clark (Huggies, Plenitud, Kleenex and Neve), Intel (Global and Local), entre outros.



Creata

• United States
• Advertising Services
• 100 - 200 Employee

• Account Planner

  • Apr 2017 - Aug 2019

  As part of the Insights team my work consist in understanding both brands and shoppers needs and behavior through researches and different methodologies. Extract the right insights and develop, with the creative team, brand ideas and activation to strengthen their bonds, using the power of Play."Creata's Insights team inspires and provokes creative expressions of play. We work closely with brands, with our creative teams, and with researchers to spur innovative thought." (from www.creata.com)Key Accounts: Samsung, McDonald’s, Faber Castell, A+E Networks and others.



The Brand Effect

• United States
• Advertising Services
• 1 - 100 Employee

• Partner Strategic Planner

  • Feb 2015 - Feb 2017

  At M2 I was able to live my greatest professional challenge so far: being in charge of my own agency, managing end to end all the projects and also the total management of the business. Applying Design Thinking to branding projects and marketing plans for startups.· And developing brand repositioning and redesign projects.· In addition to plan and implement digital activations, events and POS. for luxury brands. At M2 I was able to live my greatest professional challenge so far: being in charge of my own agency, managing end to end all the projects and also the total management of the business. Applying Design Thinking to branding projects and marketing plans for startups.· And developing brand repositioning and redesign projects.· In addition to plan and implement digital activations, events and POS. for luxury brands.



MidStage Ventures

• Marketing Director

  • Jan 2015 - Jan 2016

  Branding and marketing plan development for the company and its startups. Brand analysis and consulting for startups, developing the strategic positioning of each company.Maintenance of Digital Media and implementation of Communication and Marketing Actions. Branding and marketing plan development for the company and its startups. Brand analysis and consulting for startups, developing the strategic positioning of each company.Maintenance of Digital Media and implementation of Communication and Marketing Actions.



Criacitta Marketing Cenografico

• Brazil
• Advertising Services
• 1 - 100 Employee

• Strategic / Creative Planner

  • Feb 2013 - Feb 2015

  Strategic and creative planning on retail projects for clients such as: Ambev, Technos, Camicado, Santa Lolla, etc.Research on the competitive scenario, consumer and competitors.Development of marketing strategy and creative concept and projects presentations.

• Account Executive

  • Feb 2011 - Feb 2013



Casanova Ativação

• Advertising Services
• 1 - 100 Employee

• Account executive - Internship

  • Apr 2009 - Jul 2010



Novartis Biociências

• Product Management Intern

  • Jul 2008 - Dec 2008