Co-Founder

• Jan 2019 - Present

MOD Jewellery connects contemporary jewellery from independent designers to customers around the world. • Developed and managed the business from conception to implementation, both in-store and online; • Responsible for strategy and driving business’ performance; • Developed the marketing strategy and managed all marketing initiatives and partnerships to drive brand awareness and customer engagement; Established the company’s digital positioning: Built the company’s website and ecommerce store; Created social media identity and a digital footprint aligned with the brand positioning;

MBA Consultant

• Jun 2018 - Aug 2018

Key responsibilities & main achievements: • Assessed the digital maturity of MSD Portugal's hospital business unit. • Developed a strategic roadmap for the MSD Portugal digital development (2019-2021), with a tactical plan, resources needed and expected results. • Benchmarked pharma industry digital practices among key competitors and therapeutic areas (Anaesthesiology, Antibiotics, HCP, HIV and Immunology). • Benchmarked sectors outside the pharma industry that deployed winning digital tactics. • Mapped different digital customer journeys (patients, physicians & institutional stakeholders).

Head of Marketing and Communications

• Feb 2015 - Jan 2018

• Defined and coordinated PrimeIT’s marketing strategy and initiatives globally, reporting directly to the executive board; • Developed and implemented PrimeIT’s marketing plan, including management of the department budget & team;• Defined overall brand strategy and worked with key stakeholders across various markets to achieve that vision;• Coordinated PrimeIT’s digital strategy, developing and executing scalable marketing strategies to drive brand awareness, engagement and lead generation.• Managed the company’s communications, planning and developing content and creative assets in-line with our brand;• Launched and managed campaigns from title conception to launch, focused in different market segments across several digital platforms in internal and external channels, often in partnership with third-party agencies;• Liaised with management and HR to implement business development, recruitment and employer branding strategies;• Led a team of 4 professionals.

People Counselor

• Oct 2014 - Feb 2015

Prime IT is an international company with more than 10 years of experience delivering the best solutions in a wide range of services: Consultancy, turn-key projects, project management and Nearshore Solutions. It operates in 5 main sectors - IT, Telecom, Energy, Infrastructures & Digital Marketing - and have a team of more than 850 Primers involved in the development of projects all across the globe. With 10 offices around Europe and influence in more than 50 cities worldwide, our distinctive attitude is based on the highest quality standards allowing us to achieve continuous growth and success.• Responsible for on-boarding and integration of new employees, development of sales and marketing materials, and collateral materials focusing on the company’s solutions;• Managed relationships with institutional and business partners, developed partnerships and sponsorship agreements.

Marketing and Communications Manager

• Mar 2016 - Dec 2017

Prime Nearshore offers an integrated Nearshore service in Portugal ranging from the Business Process Management to Software development. Our Nearshore Centre has all the human and technical assets that allow us to successfully develop IT and Telecom projects and to live up to our most demanding international customers. Visit www.primenearshore.com now and find out why we are worth the trust of major companies around the world. Prime Nearshore offers an integrated Nearshore service in Portugal ranging from the Business Process Management to Software development. Our Nearshore Centre has all the human and technical assets that allow us to successfully develop IT and Telecom projects and to live up to our most demanding international customers. Visit www.primenearshore.com now and find out why we are worth the trust of major companies around the world.

Marketing Communications Manager

• Nov 2015 - Dec 2017

Key responsibilities & main achievements: • Set up PrimeIT's Spain marketing department. • Marketing manager for PrimeIT Consulting's Spanish office. • Development of institutional and recruitment campaigns. Key responsibilities & main achievements: • Set up PrimeIT's Spain marketing department. • Marketing manager for PrimeIT Consulting's Spanish office. • Development of institutional and recruitment campaigns.

Marketing Analyst

• Nov 2012 - Aug 2014