Joana Silva

Title Head of Marketing and Propecting for AM Living Furniture Brand at AM Furniture Group
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Location
Paços de Ferreira, Porto, Portugal, PT

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Beatriz Costa

Joana is a highly skilled and reliable professional. Her expertise in Digital Marketing is remarkable, and she consistently delivers exceptional results. A true team player with excellent communication skills. Joana is a valuable asset to any organization.

Andreia Sofia Pacheco

Joana is part of my team at AMfurniture Group, we have been working closely on new projects and I can firmly say she is an enthusiastic professional, very methodical and focused. She faces every task with commitment and enthusiasm and has demonstrated a strong and commendable work ethic.

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Experience

    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Title Head of Marketing and Propecting for AM Living Furniture Brand
      • Jan 2023 - Present

      Research and Development Strategist: Annual planning, campaigns, tactics and actions Marketing Data Analyst Communication agency: strategy, planning, results analysis and iteration Marketing team management: Support and supervision of the work done Prospecting for the various points of the journey: capture, convert, engage and retain Ensuring a quality Customer Experience, 360º in the customer experience AM Planning of Missions for sales people and participation Creation of continuous improvement processes, in favour of the development and professionalisation of the department Continuous training, mainly directed to the Marketing team Show less

    • International Market Builder
      • Dec 2018 - Dec 2022

      Implementation and execution of prospecting and interaction with customers in all journey touch pointsImprovement of Customer ExperienceInternational Missions

    • Portugal
    • Design Services
    • 1 - 100 Employee
    • COO & Marketing Manager
      • Jan 2016 - Nov 2018

Education

  • Lisbon Digital School
    Digital Marketing Course Specialization, Digital Marketing
    2022 - 2023
  • ISEG - Lisbon School of Economics & Management
    Excutive Course, Luxury Brand Management
    2014 - 2014
  • CareerFoundry
    UX Design, UX Experience Design
    2020 - 2021
  • Instituto Politécnico do Porto
    Bacharelado e Licenciatura, Gestão de Hospitalidade
    2007 - 2010

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