Experience

FEP U. Porto – Economics and Management

• Portugal
• Higher Education
• 100 - 200 Employee

• Professora catedrática

  • Mar 2023 - Present

• Associate professor with habilitation

  • Feb 2021 - Mar 2023

• Assistant Professor with Habilitation

  • Oct 2018 - Feb 2021

• Assistant Professor

  • Jun 2009 - Oct 2018

• Teaching Assistant

  • Nov 2004 - Jun 2009



Universidade do Porto

• Portugal
• Higher Education
• 700 & Above Employee

• Vice Rector

  • Jun 2022 - Present

• Pro-Rector - Strategic Planning, Entrepreneurship and Knowledge Transfer

  • Sep 2018 - Jun 2022



UPTEC - Science and Technology Park of University of Porto

• Portugal
• Non-profit Organizations
• 1 - 100 Employee

• Presidente

  • Jan 2022 - Present

• Diretor

  • Jan 2020 - Jan 2022



INESC TEC

• Portugal
• Research Services
• 400 - 500 Employee

• External Research Collaborator

  • Jan 2019 - Present



Norte 2020 and FCT Research Project

• PI of Research Project "Competition and Business Model Innovation in the Digital Age"

  • Jul 2018 - Apr 2023

  This project investigates the economic and business effects of new generation digital technologies. It will examine the strategic and welfare effects of mass customization; behaviour-based quality differentiation; targeted products, ads and prices. It will also look at technological interoperability barriers limiting the implementation of the mass customization paradigm. In addition, the project will investigate business model innovation within the platform economy, comparing alternative… Show more This project investigates the economic and business effects of new generation digital technologies. It will examine the strategic and welfare effects of mass customization; behaviour-based quality differentiation; targeted products, ads and prices. It will also look at technological interoperability barriers limiting the implementation of the mass customization paradigm. In addition, the project will investigate business model innovation within the platform economy, comparing alternative market designs for digital platforms (marketplace versus reselling) and investigating how digital platforms can use Big Data to successfully implement discriminatory pricing schemes. The theoretical findings will then be used to perform an empirical study on the value chain dynamics emerging in the Portuguese fashion industry. Finally, the project will promote the creation of an independent observatory for Industry 4.0 to bring together different stakeholders interested in the digital challenges/ opportunities in new industrial ecosystems. The project's overall budget is approximately 230k (funded by Norte2020 and FCT) and the project brings together three leading research institutions in the North of Portugal: Universidade do Porto, Universidade do Minho and INESC-TEC. The principal researcher (PI) of the project is Joana Resende (Universidade do Porto) and the co-PI is Rosa Branca Esteves (Universidade do Minho). Show less This project investigates the economic and business effects of new generation digital technologies. It will examine the strategic and welfare effects of mass customization; behaviour-based quality differentiation; targeted products, ads and prices. It will also look at technological interoperability barriers limiting the implementation of the mass customization paradigm. In addition, the project will investigate business model innovation within the platform economy, comparing alternative… Show more This project investigates the economic and business effects of new generation digital technologies. It will examine the strategic and welfare effects of mass customization; behaviour-based quality differentiation; targeted products, ads and prices. It will also look at technological interoperability barriers limiting the implementation of the mass customization paradigm. In addition, the project will investigate business model innovation within the platform economy, comparing alternative market designs for digital platforms (marketplace versus reselling) and investigating how digital platforms can use Big Data to successfully implement discriminatory pricing schemes. The theoretical findings will then be used to perform an empirical study on the value chain dynamics emerging in the Portuguese fashion industry. Finally, the project will promote the creation of an independent observatory for Industry 4.0 to bring together different stakeholders interested in the digital challenges/ opportunities in new industrial ecosystems. The project's overall budget is approximately 230k (funded by Norte2020 and FCT) and the project brings together three leading research institutions in the North of Portugal: Universidade do Porto, Universidade do Minho and INESC-TEC. The principal researcher (PI) of the project is Joana Resende (Universidade do Porto) and the co-PI is Rosa Branca Esteves (Universidade do Minho). Show less



CEF.UP - Centro de Economia e Finanças da Universidade do Porto

• Research Director - Theory and Methods

  • Mar 2017 - Oct 2020



Center for Operations Research and Econometrics (CORE)

• Louvain-la-Neuve, Belgium

• Visiting PhD Student

  • Sep 2006 - Jun 2009