Joana Rabello
Founder and Board Member at Scolados- Claim this Profile
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English Native or bilingual proficiency
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Spanish Full professional proficiency
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Portuguese Native or bilingual proficiency
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Bio
Lucas Mendes
Saying that Joana brilliantly led the first edition of the MBA Brazil Networking Event is an understatement. She created the concept from scratch, sold her vision to recruiting teams from leading Brazilian companies, coordinated with participants from other top business schools, fundraised, planned logistics and led the execution of a world-class event. Her passion, drive, and uncanny ability to get stuff done were paramount to the roaring success of one of the most relevant initiatives delivered during my tenure as President of the Latin American Business Association at NYU Stern.
Chen Zhou
I had the pleasure to team up with Joanna at our Brand Strategy class. The goal of the assigned project was to help my family business, Golden Ladies Photo Co. Ltd, he Biggest Wedding Studio Chain in China to come up with a comprehensive brand strategy to unlock the full potential of the brand and help the IPO valuation. Joanna was such an integral part of this team. She took the time to understand the issues faced by the brands and very quickly understood the essence of the company. She took the lead on this project by providing very practical recommendations. The presentation was not only well received by our classmates and professor, but was also presented to the board of our company, who immediately took the recommendations and implemented it. I was very impressed with Joanna's business acumen, brightness and attention to details and pursuit of perfections. She is also a very nice team member to work with. She is a very patient individual with lots of will power. I would absolutely welcome the opportunity to work with her for future projects again or engage her for branding advisory.
Lucas Mendes
Saying that Joana brilliantly led the first edition of the MBA Brazil Networking Event is an understatement. She created the concept from scratch, sold her vision to recruiting teams from leading Brazilian companies, coordinated with participants from other top business schools, fundraised, planned logistics and led the execution of a world-class event. Her passion, drive, and uncanny ability to get stuff done were paramount to the roaring success of one of the most relevant initiatives delivered during my tenure as President of the Latin American Business Association at NYU Stern.
Chen Zhou
I had the pleasure to team up with Joanna at our Brand Strategy class. The goal of the assigned project was to help my family business, Golden Ladies Photo Co. Ltd, he Biggest Wedding Studio Chain in China to come up with a comprehensive brand strategy to unlock the full potential of the brand and help the IPO valuation. Joanna was such an integral part of this team. She took the time to understand the issues faced by the brands and very quickly understood the essence of the company. She took the lead on this project by providing very practical recommendations. The presentation was not only well received by our classmates and professor, but was also presented to the board of our company, who immediately took the recommendations and implemented it. I was very impressed with Joanna's business acumen, brightness and attention to details and pursuit of perfections. She is also a very nice team member to work with. She is a very patient individual with lots of will power. I would absolutely welcome the opportunity to work with her for future projects again or engage her for branding advisory.
Lucas Mendes
Saying that Joana brilliantly led the first edition of the MBA Brazil Networking Event is an understatement. She created the concept from scratch, sold her vision to recruiting teams from leading Brazilian companies, coordinated with participants from other top business schools, fundraised, planned logistics and led the execution of a world-class event. Her passion, drive, and uncanny ability to get stuff done were paramount to the roaring success of one of the most relevant initiatives delivered during my tenure as President of the Latin American Business Association at NYU Stern.
Chen Zhou
I had the pleasure to team up with Joanna at our Brand Strategy class. The goal of the assigned project was to help my family business, Golden Ladies Photo Co. Ltd, he Biggest Wedding Studio Chain in China to come up with a comprehensive brand strategy to unlock the full potential of the brand and help the IPO valuation. Joanna was such an integral part of this team. She took the time to understand the issues faced by the brands and very quickly understood the essence of the company. She took the lead on this project by providing very practical recommendations. The presentation was not only well received by our classmates and professor, but was also presented to the board of our company, who immediately took the recommendations and implemented it. I was very impressed with Joanna's business acumen, brightness and attention to details and pursuit of perfections. She is also a very nice team member to work with. She is a very patient individual with lots of will power. I would absolutely welcome the opportunity to work with her for future projects again or engage her for branding advisory.
Lucas Mendes
Saying that Joana brilliantly led the first edition of the MBA Brazil Networking Event is an understatement. She created the concept from scratch, sold her vision to recruiting teams from leading Brazilian companies, coordinated with participants from other top business schools, fundraised, planned logistics and led the execution of a world-class event. Her passion, drive, and uncanny ability to get stuff done were paramount to the roaring success of one of the most relevant initiatives delivered during my tenure as President of the Latin American Business Association at NYU Stern.
Chen Zhou
I had the pleasure to team up with Joanna at our Brand Strategy class. The goal of the assigned project was to help my family business, Golden Ladies Photo Co. Ltd, he Biggest Wedding Studio Chain in China to come up with a comprehensive brand strategy to unlock the full potential of the brand and help the IPO valuation. Joanna was such an integral part of this team. She took the time to understand the issues faced by the brands and very quickly understood the essence of the company. She took the lead on this project by providing very practical recommendations. The presentation was not only well received by our classmates and professor, but was also presented to the board of our company, who immediately took the recommendations and implemented it. I was very impressed with Joanna's business acumen, brightness and attention to details and pursuit of perfections. She is also a very nice team member to work with. She is a very patient individual with lots of will power. I would absolutely welcome the opportunity to work with her for future projects again or engage her for branding advisory.
Experience
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Scolados
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Brazil
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Technology, Information and Internet
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1 - 100 Employee
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Founder and Board Member
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Sep 2019 - Present
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Worten Portugal
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Portugal
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Computers and Electronics Manufacturing
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700 & Above Employee
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Customer Value Management Director
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Jan 2022 - Present
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New Digital Business Director
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Feb 2020 - Jan 2022
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Reserva
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Retail
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700 & Above Employee
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Digital Marketing Director
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Jan 2018 - Aug 2019
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B2W Digital
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Brazil
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Technology, Information and Internet
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700 & Above Employee
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Head de Marketing Americanas.com, Submarino.com e Shoptime.com
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Jul 2017 - Jan 2018
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Head of Marketing Americanas.com
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Sep 2015 - Jan 2018
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Head of Marketing - Shoptime.com and Canal Shoptime
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Feb 2012 - Aug 2015
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Golden Ladies
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New York, U.S./Chongqing, China
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Consultant
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Jun 2011 - Jun 2011
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Nielsen
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United States
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Technology, Information and Media
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700 & Above Employee
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GBS Client Service Manager Latam
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Apr 2004 - Dec 2010
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Client Service
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2004 - 2010
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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Business Analyst
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2000 - 2004
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Infomet
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Rio de Janeiro Area, Brazil
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Co-Founder
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1998 - 2000
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Education
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2010 - 2011
New York University - Leonard N. Stern School of Business
Master of Business Administration (MBA), Strategy, Marketing, Media and Entertainment Industry -
2015 - 2016
Harvard University
Senior Executive Program - in company (168 hours), Organizational Leadership and Business -
2006 - 2007
FIA - Fundação Instituto de Administração
Master of Business Administration (M.B.A.), Business Administration and Management, General -
2000 - 2001
COPPE-UFRJ
Pos Graduação Lato Sensu, Gestao do Conhecimento e Inteligencia Empresarial -
1997 - 2001
Universidade Federal do Rio de Janeiro
Bachelor, engineering
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