Experience

KEPRO Kenya

• Kenya
• Non-profit Organizations
• 1 - 100 Employee

• Corporate Communications Officer

  • May 2023 - Present

  Strategic Communication: Craft and execute strategic communication plans to enhance the organization's image, manage its reputation, and align messaging with business goals. Media Relations: Build and maintain relationships with media outlets, journalists, and influencers to secure positive media coverage and manage crisis communication effectively. Content Creation: Develop engaging content for various platforms, including press releases, articles, blog posts, and social media updates, to communicate key messages to target audiences. Social Media Management: Oversee and manage the company's social media accounts, curating content, engaging with followers, and monitoring online conversations to maintain a strong online presence. Internal Communication: Ensure effective internal communication through channels like newsletters, intranets, and employee meetings to keep staff informed and engaged. Crisis Communication: Develop crisis communication strategies and serve as a spokesperson during challenging times to mitigate reputation risks. Event Planning: Organize and manage corporate events, conferences, and seminars to promote brand visibility and networking opportunities. Brand Management: Protect and enhance the organization's brand identity by enforcing brand guidelines and overseeing marketing and advertising campaigns. Measurement and Analytics: Use data analytics tools to measure the impact of communication efforts, gather insights, and adjust strategies for continuous improvement. Collaboration: Collaborate with cross-functional teams, including marketing, HR, and legal, to ensure consistent messaging and alignment with company objectives. Professional Development: Stay updated on industry trends, best practices, and emerging technologies to enhance communication strategies and skills. Show less



Royal Oilfield Logistics, Services and Supplies Ltd

• Kenya
• Oil and Gas
• 1 - 100 Employee

• Communications Officer

  • Sep 2020 - May 2023

  + Developing, writing, and editing communications and marketing materials + Work with marketing team members to conceptualize and implement communications and marketing strategies and campaigns + Track analytics and create reports detailing successes and failures of communications campaigns + Develop the communications and marketing strategy including product development, pricing, multi- channel communications plans and engagement programmes to support enrolment growth across the whole company + Implement advertising, communications and event activities to support recruitment and retention + Overseeing and coordinating the company’s social media marketing therefore playing a key role in communicating the organization marketing message on social media platforms. + Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness. + Contribute into website including content and customer experience and the social media channels + Respond to media inquiries and media outreach to achieve brand placement in publications + Creating and developing marketing strategy for the company in line with the company objectives. + Planning and managing marketing events and evaluate their success. + Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising + Maintaining our social media presence across all digital channels + Measuring and reporting on the performance of all digital marketing campaigns +Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) + Identify trends and insights, and optimize spend and performance based on the insights Show less



Lato Milk

• Uganda
• Dairy Product Manufacturing
• 1 - 100 Employee

• Communications Officer

  • Jan 2018 - Aug 2020

  + Developing an excellent and complete understanding of the company products and services and how they meet the needs of designated customer and the market. + Overseeing and coordinating the company’s digital communications and social media marketing therefore playing a key role in communicating the organization marketing message on social media platforms + Planning the digital marketing campaigns, including web, email, social media platforms (Instagram, Snapchat, Facebook, LinkedIn, WhatsApp) and display advertising. + Researching, measuring and reporting on the performance of all marketing campaigns. + Evaluating competitors and developing strategies to ensure the brand stays on top. + Coordinating BTL activities such as Managing activation plans and executing campaigns to improve and increase brand awareness + Preparing, planning and project managing the publication of all publicity material to maximize brand promotion. + Ensuring all content + digital initiatives meet (or ideally exceed) business objectives by establishing actionable insight reports with clear metrics for all content / digital campaigns. + Managing budgets and overseeing relationships with existing network of marketing agencies, content partners and other relevant digital marketing partners. + Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. Show less



Solaplex Limited

• Communications Officer

  • Jan 2017 - Dec 2017

  + Coordinating capacity building of team members through planning trainings on Customer relation and team building. + Providing leadership in day to day implementation of in house manual and tools. + Updating company website daily, to post related events and upcoming events + Online and Social Media (Facebook, Instagram, Twitter and LinkedIn) maintenance. + Organizing and supporting all customer related activities including dialogues and meetings. + Developing Social Media Strategy through determining objectives and planning. + Tracking and Monitoring the effectiveness and of online initiatives. + Prioritizing of backlogs according to the Business ROI. + Creating content for various internal and external communications. + Monitoring the social sites for positive and negative feedback and alerting the management. + Planning, designing, testing and scheduling/sending out marketing emails and campaigns to improve product awareness. + Voice of the development teams to the outside word + Communication Bridge between the client and the company. Show less



Mediamax Network Ltd

• Kenya
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Editorial Intern

  • Jan 2016 - Apr 2016

  + Gathering news and editing stories to be aired. + Monitoring and reporting ad campaigns. + Social Media accounts updates generation. + Maintenance of the website and posting stories and breaking news. + Developing and voicing adverts for radio + Supporting the development of creative reports. + Taking and editing photographs for the success stories + Inviting and hosting guests for radio. + Gathering news and editing stories to be aired. + Monitoring and reporting ad campaigns. + Social Media accounts updates generation. + Maintenance of the website and posting stories and breaking news. + Developing and voicing adverts for radio + Supporting the development of creative reports. + Taking and editing photographs for the success stories + Inviting and hosting guests for radio.