Experience

KEF Media
• United States
• Public Relations and Communications Services
• 1 - 100 Employee
• Vice President, Content Creation

  • Nov 2021 - Present


The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Global Content Development Manager & Public Relations Editorial Content Manager

  • Dec 2010 - Dec 2020

  Initially structured within Global Content Development Group and later in Public Relations with the focus on driving visibility, interest, and sales of Disney Parks products. Directed strategic project planning and production of digital/social content across Disney Parks web-based marketing platforms, including Twitter, Facebook, YouTube, and WDWNews.com. • Collaborated with national news networks including ABC’s GMA, CNN and FNC for coverage of Disney Parks attractions and events. · Designed media content distribution. Project fueled Disney Parks social media channels with daily content that generated $50 million in click-through revenue annually. · Managed the entire content production process at an executive producer level – driving campaigns from creative concept through final approval. · Engaged with cross-discipline thought-partners to create interesting, interactive, and cutting-edge content in support of all sales and marketing goals.

• Public Relations Manager

  • Oct 2000 - Mar 2010

  Hired to up-level Walt Disney World’s Public Relations and Media team, focusing efforts on transforming the media approach. Managed everything from developing PR and media plans to hands-on creation of strategic messaging and crisis management efforts. Placed a special emphasis on integrating all PR/Media activities with marketing disciplines in support of sales and marketing goals. Public Relations Manager experience continued… · Cultivated key industry relationships and secured ongoing national media coverage and coverage in tier-one markets, including Miami, Boston, Chicago, Detroit, Cleveland, Cincinnati and Orlando. · Designed and launched media news releases and media tours with an emphasis on optimizing brand visibility. · Created and pitched exclusive story angles to key media to generate excitement for the Disney brand. · Frequently selected to manage all aspects of major special events and press events, including the conceptualization, planning, and execution of new attraction openings. · Developed in-depth executive media training program. Project was utilized by the entire Disney company leadership team, including former CEO Bob Iger.



Universal Orlando Resort

• Entertainment Providers
• 700 & Above Employee

• Senior Manager – Publicity and Public Relations

  • Jan 1996 - Jul 1999

  Managed PR and media strategy for a variety of large-scale, high-profile events. Efforts included strategically planning release/placement of news stories, designing PR strategies to maximize exposure/branding and serving as official company spokesperson. · Established/maintained relationships with worldwide media contacts and successfully secured media coverage in international, national, local and consumer media. · Directed PR/media strategy for attraction, show and media events. · Member of the launch team for the $2.5B Islands of Adventure theme park. · Managed all aspects of joint Universal Pictures on-property press junkets.