Joan Nassef

Business Development Manager at The Kennedy Collective
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Contact Information
us****@****om
(386) 825-5501
Location
US

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5.0

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Dawn Cataldo

I worked with Joan for 11 years at Ashcroft initially in Customer Service and then, when she was promoted into a Marketing role, when I was a Product Manager. In her role in Customer Service, Joan was definitely a sought-after representative who handled some of the most difficult accounts and challenging personalities. She managed to professionally represent the company and technical products while resolving customer problems. She was highly regarded in this role and established guidelines for ordering certain products and features as well as identifying a solution to resolve a factory-customer issue. Both of these are still being used. As a Communication Coordinator, Joan was tasked with working with the trade press, Media, Engineers , Product Managers and all levels of Management including a legal team. Once again, Joan was able to cultivate strong, positive relationships with everyone. With the press, she was able to strategize ways to obtain front cover positions of our products at no cost. She garnered an unprecedented amount of coverage: In one case the coverage was so extensive, it contributed to an historically high number of orders prior to a product’s release. She also researched an SEO program and was able to persuade all levels of management on it's need and then how having it would justify the cost. She was diligent in her research and persuasive in her arguments. Joan’s plan positioned the company and major product lines within the top 10 results of an organic Google search. Joan was also the media buyer and successfully positioned our ads in the best possible locations and often did so with a reduced budget. Joan was promoted multiple times. She assisted on research projects and marketing strategy that improved the company’s overall profitability. I can highly recommend Joan: She is able to succeed with customers, the press, and with an internal hierarchy with poise and intelligence.

Michelle Caffe - CPRW, CEIP

Joan is a great asset to Kennedy Employment Services. As a job developer and manager, she successfully built and cultivated many employer relationships over the years. She developed an outstanding reputation in the business community and helps the organization to be successful in their mission. She identifies and creates opportunities for individuals with disabilities, helping to turn their challenges into successes. She was great to work with and I would highly recommend her. I learned many of my networking skills from her.

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Experience

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Business Development Manager
      • Apr 2022 - Present

    • Marketing & Employer Relations Manager
      • Oct 2006 - Jul 2022

      Sales, Account Management, Customer Service, Business Development, Marketing Strategy, New Business Development, Event Planning, Sales Management, Trainer, Resume Writing, Relationship Building, Process Improvement, Strategic Planning, Sales, Account Management, Customer Service, Business Development, Marketing Strategy, New Business Development, Event Planning, Sales Management, Trainer, Resume Writing, Relationship Building, Process Improvement, Strategic Planning,

    • Market Analyst; Senior Technical Customer and Sales Rep
      • 2004 - 2006

      Market Research and Analysis, Marketing Strategy; Business Development; New Business Development, Inside Sales, Customer Service, Account Manager, Technical Representative Market Research and Analysis, Marketing Strategy; Business Development; New Business Development, Inside Sales, Customer Service, Account Manager, Technical Representative

    • United States
    • Industrial Automation
    • 300 - 400 Employee
    • Communication Coordinator
      • Dec 2000 - Oct 2004

      Search Engine Optimization, Press Releases, Media Buyer, News Letters, Web & Print Advertising, Marketing Research, Ad Copy, Coordinated time-sensitive material for publication , Search Engine Optimization, Press Releases, Media Buyer, News Letters, Web & Print Advertising, Marketing Research, Ad Copy, Coordinated time-sensitive material for publication ,

Education

  • The University of Connecticut
    BS, Marketing

Community

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