Joan Mennett
Vice President of Marketing at The Coral Company- Claim this Profile
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Bio
Credentials
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Ohio Real Estate License
Ohio Division of Real Estate
Experience
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The Coral Company
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United States
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Real Estate
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1 - 100 Employee
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Vice President of Marketing
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Jun 2008 - Present
Responsible for the marketing of all residential, retail, and mixed use properties, market research, communications messaging, property merchandising, sales quality management, training and oversight of on-site sales teams, corporate branding and positioning initiatives, design and development of websites and collateral materials, and serving as the public relations liaison. Also incorporates the marketing of Coral Management Company, LLC, which provides services to owners, investors, institutions and non-profits, (i.e. apartment lease-ups and repositioning, management of HOA's, retail leasing, strategic planning, real estate consulting, receiverships, and distressed assets.) Show less
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Forest City Realty Trust
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United States
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Real Estate
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500 - 600 Employee
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Director of Marketing - Central U.S.
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Jan 2007 - Jun 2008
Responsible for the lease-up and stabilization of high profile properties in the portfolio and repositioning of existing sites; Overall business leadership in the region, property audits, market assessments, sales training, and directing the development of signage, collateral and new website designs; Ongoing assessment and modifications to pricing, merchandising, media vehicles, communications messaging, sales processes, services and amenities. Responsible for the lease-up and stabilization of high profile properties in the portfolio and repositioning of existing sites; Overall business leadership in the region, property audits, market assessments, sales training, and directing the development of signage, collateral and new website designs; Ongoing assessment and modifications to pricing, merchandising, media vehicles, communications messaging, sales processes, services and amenities.
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Churchill Residential
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Dallas, Texas
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Marketing Consultant
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2004 - 2006
Developed corporate branding and positioning strategies for new residential communities; Hired and trained on-site management teams, and leasing professionals; Conducted focus groups to evaluate stakeholder response to planned communities and new mixed-use developments; Created and analyzed resident surveys to evaluate level of satisfaction; Raised awareness and positioned developers as a “leader” in the industry, through community outreach, public speaking engagements, published articles, and networking. Show less
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C.C. Hodgson Architectural Group
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Architecture and Planning
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1 - 100 Employee
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Director of Marketing & Business Development
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1993 - 2003
Ongoing marketing and business development activities for this national architecture firm with offices in Cleveland, Fort Lauderdale and Washington, DC.; Focused on securing new clients, markets, and revenue sources. Ongoing marketing and business development activities for this national architecture firm with offices in Cleveland, Fort Lauderdale and Washington, DC.; Focused on securing new clients, markets, and revenue sources.
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Associated Estates Realty Corp
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Real Estate
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1 - 100 Employee
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Director of Marketing Operations
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1990 - 1993
Responsible for developing and overseeing marketing and sales programs for this national REIT with a portfolio of market rate residential communities, as well as the organization’s healthcare division which included independent living communities and nursing homes; Devised long range strategic plans; Hired and trained leasing personnel; Developed incentive programs to attract and retain “top closers;" Created innovative resident focused services and programs to increase occupancy and to facilitate resident retention. Show less
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Education
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Kent State University
Master of Arts, Communications