Joan Mennett

Vice President of Marketing at The Coral Company
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Ohio Real Estate License
    Ohio Division of Real Estate

Experience

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Vice President of Marketing
      • Jun 2008 - Present

      Responsible for the marketing of all residential, retail, and mixed use properties, market research, communications messaging, property merchandising, sales quality management, training and oversight of on-site sales teams, corporate branding and positioning initiatives, design and development of websites and collateral materials, and serving as the public relations liaison. Also incorporates the marketing of Coral Management Company, LLC, which provides services to owners, investors, institutions and non-profits, (i.e. apartment lease-ups and repositioning, management of HOA's, retail leasing, strategic planning, real estate consulting, receiverships, and distressed assets.) Show less

    • United States
    • Real Estate
    • 500 - 600 Employee
    • Director of Marketing - Central U.S.
      • Jan 2007 - Jun 2008

      Responsible for the lease-up and stabilization of high profile properties in the portfolio and repositioning of existing sites; Overall business leadership in the region, property audits, market assessments, sales training, and directing the development of signage, collateral and new website designs; Ongoing assessment and modifications to pricing, merchandising, media vehicles, communications messaging, sales processes, services and amenities. Responsible for the lease-up and stabilization of high profile properties in the portfolio and repositioning of existing sites; Overall business leadership in the region, property audits, market assessments, sales training, and directing the development of signage, collateral and new website designs; Ongoing assessment and modifications to pricing, merchandising, media vehicles, communications messaging, sales processes, services and amenities.

    • Marketing Consultant
      • 2004 - 2006

      Developed corporate branding and positioning strategies for new residential communities; Hired and trained on-site management teams, and leasing professionals; Conducted focus groups to evaluate stakeholder response to planned communities and new mixed-use developments; Created and analyzed resident surveys to evaluate level of satisfaction; Raised awareness and positioned developers as a “leader” in the industry, through community outreach, public speaking engagements, published articles, and networking. Show less

    • Architecture and Planning
    • 1 - 100 Employee
    • Director of Marketing & Business Development
      • 1993 - 2003

      Ongoing marketing and business development activities for this national architecture firm with offices in Cleveland, Fort Lauderdale and Washington, DC.; Focused on securing new clients, markets, and revenue sources. Ongoing marketing and business development activities for this national architecture firm with offices in Cleveland, Fort Lauderdale and Washington, DC.; Focused on securing new clients, markets, and revenue sources.

    • Real Estate
    • 1 - 100 Employee
    • Director of Marketing Operations
      • 1990 - 1993

      Responsible for developing and overseeing marketing and sales programs for this national REIT with a portfolio of market rate residential communities, as well as the organization’s healthcare division which included independent living communities and nursing homes; Devised long range strategic plans; Hired and trained leasing personnel; Developed incentive programs to attract and retain “top closers;" Created innovative resident focused services and programs to increase occupancy and to facilitate resident retention. Show less

Education

  • Kent State University
    Master of Arts, Communications

Community

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