Experience

PMMI Media Group

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Paid Media & SEO

  • Feb 2022 - Present

  • Execute SEO/SEM strategy, providing measurable results and establishing operating procedures used across departments• Leverage Paid Social Platforms to increase audience development efforts and product delivery• Capture and maintain 1st-party audience retargeting through pixel/list management

• Media Innovation & Website Infrastructure

  • Mar 2018 - Feb 2022

  • Investigate third-party vendors to build overall use-case for applications and solution partner opportunities• Evaluate new technology applications by conducting test campaigns and developing audience strategies to build new product offerings• Monitor trends, campaign performance, and tactical optimizations on paid platforms (Programmatic Display, Facebook, LinkedIn, Google Ads)• Build retargeting audiences based on user behavior to leverage 1st-party audiences on paid platforms• Strategize, deploy and monitor audience development campaigns to increase traffic, attract subscribers and user engagement• Consult on digital product strategy for sales opportunities, recommend audience strategies for prospecting and event marketing campaigns• Create documentation for training and support team members on product roll-outs• Act as a resource to serve internal customers for technology/reporting needs, QA test development projects

• Custom Media Project Management

  • Mar 2011 - Feb 2018

  • Managed project production expectations, timing and risks associated to the project, as well as the project life cycle• Participated in kick-off campaign orientation calls to help set expectation of client service, and understand customer requirements• Assigned project requirements to production, design, and programming teams• Created timelines, monitored project resource allocations, analyzed reporting on all custom campaigns including email/lead generation campaigns, eBooks, newsletters, microsites, webinars, videos and podcasts• Improved service by evaluating processes, monitoring and analyzing results; implementing changes when needed• Optimized operational performance by providing help desk resources and technical advice

• Email Marketing Management

  • Nov 2008 - Feb 2011

  • Managed entries in content management systems, produced e-newsletters and built forms for data collection• Launched and produced live webinar product alongside supporting promotional materials and training documentation• Deployed lead generating marketing campaigns and analyzed reporting metrics