Experience

Republic Cement

• Philippines
• Wholesale Building Materials
• 100 - 200 Employee

• Partner Support Strategy Manager

  • Mar 2022 - Present



Republic Biscuit Corporation (REBISCO)

• Philippines
• Manufacturing
• 700 & Above Employee

• Group Manager - National Key Accounts

  • May 2021 - Mar 2022



Republic Cement

• Philippines
• Wholesale Building Materials
• 100 - 200 Employee

• Segment Sales Manager and Business Development Lead- Key Accounts

  • Jan 2020 - May 2021

• Senior Team Lead for Developers and Contractors Group

  • Jan 2019 - Jan 2020

• Key Account Manager

  • Jun 2016 - Dec 2018

  Manages two (2) Key Dealers who are leading cement distributors of global manufacturers in LuzonLeads two (2) Major Direct Customers of Republic; DMCI Consunji and Federal Land Inc. Develops potential customers thru business expansion (Distributor of Aggregates to cement selling)Develops and implements locally relevant account strategy to drive sales growth and market share gains. Develops sustainable relationships with customers and partners by triggering and effective and profound discussion with a win-win mindset (profitable solutions for all)



Himalaya Wellness Company

• India
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Channel Manager - Total Modern Trade

  • Mar 2014 - May 2016

  Manages total Modern Trade Group (Supermarkets, Department Stores, Drug Stores and Convenience Stores Channels) Develops and implements locally relevant account strategy to drive sales growth and market share gains. Develops sustainable relationships with customers and partners by triggering and effective and profound discussion with a win-win mindset (profitable solutions for all) In charge in setting up National Distributor’s organization sales structure, internal/external office procedures, monitoring reports and 3rd party agency (merchandisers) Re-activated Himalaya products in Mercury Drug Corp and increase product line thru Centralize Distribution Activated Himalaya products in Robinsons Supermaket, 7-Eleven and Metro Gaisano Dept store on top of existing accounts SM Grp, Watsons and Shopwise Leads 4 Key Account Managers for brand directions and strategies In charge of Himalaya head office construction/registrations as part setting up of Himalaya Drug Company in the Philippines Personal Care Brands: Face wash, creams, toothpaste, lip balm, packs, toner an scrubs categories



Perfetti Van Melle

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Key Account Manager

  • Jun 2012 - Feb 2014

  Manages one of the key contributors of total PVM Modern Trade and leading drugstore in the Philippines – Mercury Drug Corp (ranked 3 overall). Responsible for achieving sales and profitability targets of total area. Handles head office negotiations, monthly and annual Business Review (internal & account), cascade promos/operations execution up to the store level, merchandising team and collection. In charge of setting up MDC sales/operational structure thru Direct Approach and Team Lead of 25 Route Sales Agents (nationwide) and 4 Sales Specialists Manages SM Snack Exchange, SM Cinema, Shell Philippines and Trader Ed’s as part of balance accounts total area sales performance Confectionary Brands: Mentos, ChupaChups, Fruittella, Smint and Alpenliebe products



Intelligent Skin Care Inc.

• Philippines
• Manufacturing
• 1 - 100 Employee

• Customer Development Manager

  • Apr 2010 - Jun 2012

  Manages two of the key contributors of total Belo Modern Trade and leading drugstore in the Philippines – Mercury Drug Corp (ranked 2 overall) and leading Personal Care store – Watsons (ranked 3 overall) Responsible for achieving sales and profitability targets of total area. Handles head office negotiations, monthly and annual Business Review (internal & account), cascade promos/operations execution up to the store level, merchandising team and collection. Leads the first execution of distributing Belo’s most awaited products – Belo Sun Expert (sunscreen) and Belo Nutraceutical (collagen supplement) at Watsons and MDC Manages total convenience channel – 7-Eleven and Ministop as part of balance accounts total area sales performance Personal Care Brands: Belo Essentials whitening soap, lotion, face wash, toner, collagen supplement, sun screen protection categories



Federated Distributors Inc.

• Account Executive / Brand Developer

  • Jun 2009 - Apr 2010

  Manages Institutional Accounts in major parts of GMA – Shangri-la, Diamond, Manila Peninsula, Holiday Inn Hotels and other hotels in manila Develops new clients/other establishments such as Resorts World Oakwood, Marriot Hotel, Paul Smith apparel, and Sango Restaurant Core Brand: Evian Bottled Mineral Water. Manages Institutional Accounts in major parts of GMA – Shangri-la, Diamond, Manila Peninsula, Holiday Inn Hotels and other hotels in manila Develops new clients/other establishments such as Resorts World Oakwood, Marriot Hotel, Paul Smith apparel, and Sango Restaurant Core Brand: Evian Bottled Mineral Water.