Experience

Asset Finance Connect

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Business Development Director

  • Oct 2023 - Present

  London, England, United Kingdom Heading up all business development activities at Asset Finance Connect (the new name of Asset Finance International) - helping finance providers, brokers, tech providers and other industry suppliers (law firms, consultants, recruitment firms etc.) engage the asset finance sector, be educated, network, be positioned as the go-to leader in their space, be seen as thought leaders to become more trusted and liked brands, to ultimately help them win more business than their competitors… Show more Heading up all business development activities at Asset Finance Connect (the new name of Asset Finance International) - helping finance providers, brokers, tech providers and other industry suppliers (law firms, consultants, recruitment firms etc.) engage the asset finance sector, be educated, network, be positioned as the go-to leader in their space, be seen as thought leaders to become more trusted and liked brands, to ultimately help them win more business than their competitors. Asset Finance Connect is the leading event organiser, online community and news provider for asset finance professionals, reaching a UK, European and global audience. In addition to our popular in-person UK conferences (Europe’s largest auto and equipment finance events), awards ceremonies, webcasts, digital unconferences, surveys, reports, and jobs board​ ...amongst other things - we are in 2024 also launching a new website, new roundtable dinner series, new reports, new European awards ceremony and a new European Leadership Summit. Now also offering corporate memberships - which provides opportunities for finance providers and industry suppliers to get involved and play an ongoing part in the development of the asset finance industry and get better access to our range of high-quality events that bring together participants from across the sector, to help you build networks, shape views and engage the industry in a more meaningful way throughout the whole year. To find out how we can help your organisation, please get in touch: joenilsson@assetfinanceconnect.com Show less



TLA - InsurTech

• United Kingdom
• Technology, Information and Internet

• Member & Advocate of the Tech London Advocates InsurTech Working Group (TLA - InsurTech)

  • Apr 2022 - Present

  London, England, United Kingdom An independent group that brings together InsurTech thought leaders from across the world with the ambition to promote collaboration and information sharing across the sector. A mixture of business leaders, start-ups, investors, policy makers, solution providers, media etc. that are passionate about technology. Advocates engage with other likeminded tech leaders through webinars, social media, web, press, roundtable events, industry events and TLA - InsurTech organised event. To join… Show more An independent group that brings together InsurTech thought leaders from across the world with the ambition to promote collaboration and information sharing across the sector. A mixture of business leaders, start-ups, investors, policy makers, solution providers, media etc. that are passionate about technology. Advocates engage with other likeminded tech leaders through webinars, social media, web, press, roundtable events, industry events and TLA - InsurTech organised event. To join us, please get in touch! Show less



Hedge Funds Club | HFC Advisory Group

• Vice President

  • Jan 2008 - Present

  Asia-Pacific Hedge Funds Club is the Asia-Pacific region's largest network of hedge fund managers and investors. The club organises exclusive by-invitation-only, get-togethers for investors and hedge fund managers in Tokyo, Singapore, Hong Kong, Melbourne and Sydney, each attended by hundreds of the local movers and shakers. Also provide news and interviews via online platforms and a biweekly newsletter. I help drive sponsorship sales and social media marketing. Achievements: * Became… Show more Hedge Funds Club is the Asia-Pacific region's largest network of hedge fund managers and investors. The club organises exclusive by-invitation-only, get-togethers for investors and hedge fund managers in Tokyo, Singapore, Hong Kong, Melbourne and Sydney, each attended by hundreds of the local movers and shakers. Also provide news and interviews via online platforms and a biweekly newsletter. I help drive sponsorship sales and social media marketing. Achievements: * Became and remain the number 1 network in the region - with participant places and event sponsorships always selling out, without spending any money on marketing * In 2020 adapted to the pandemic by creating new online channels (newsletter and webinars) in under three weeks and generated new revenue when no events could be held Show less



Hedge Funds APAC Networking Club (formerly Hedge Funds Asia Networking Club)

• Founder & President

  • Jun 2008 - Present

  Asia Pacific An online networking club for the APAC hedge funds community, with thousands of members. Achievements: * Created and grew this community purely from word-of-mouth of members, with no promotions or mention of it outside the private group, with only relevant people allowed to join



Business Reporter

• Financial Services

• Campaign Director and Sales Manager

  • Mar 2021 - Aug 2023

  United Kingdom Business Reporter is a media agency that mainly offer digital content marketing opportunities on tier 1 news sites. Helped solution providers that I sold sponsorships to, to generate engaged leads and positioned them as the go-to leader in their space, got them to be seen as thought leaders to become more trusted companies and ultimately helped them win more business than their competitors and raised shareholder value. Achieved this by elevating their message in an… Show more Business Reporter is a media agency that mainly offer digital content marketing opportunities on tier 1 news sites. Helped solution providers that I sold sponsorships to, to generate engaged leads and positioned them as the go-to leader in their space, got them to be seen as thought leaders to become more trusted companies and ultimately helped them win more business than their competitors and raised shareholder value. Achieved this by elevating their message in an over-saturated world of media and raised their brand profile through creating thought leadership content and publishing it on the biggest and most trusted news platforms in the world that engaged key decision makers. Also provided a number of lead generation options (including roundtable events and targeted content engagement). Spearheaded The Future of Insurance campaign - which included written articles, whitepapers and broadcast standard filmed tv studio interviews that educated hard-to-reach senior insurance business leaders. Published on Bloomberg online, Fortune, USA Today, Reuters, Wired, The Independent, Le Figaro, il Fatto Quotidiano, NRC and Business Insider amongst other top tier news provider platforms. Achievements: * Achieved 115% of 2022 annual sales target - all new business * Mentored and managed a junior team member that won Most Improved Junior Staff of the Year award * Facilitated and sold the company’s first sponsored client event in The House of Lords in London, to the client’s delight * Quadrupled the number of media partners, influencers and the campaign audience reach and doubled the launch frequency - all at no cost to the company, providing a more valuable proposition Show less



Barnt Green Parish Council

• Parish Councillor & School Governor

  • Sep 2018 - 2023

  Barnt Green, Worcestershire Participated in the government of Barnt Green Parish and in the formation and scrutiny of the Parish Council’s policies, budgets, strategies and service delivery. Represented the interests of the ward and dealt with parishioners enquiries. Member of the House Planning Committee and represented the Parish Council on outside bodies, including being a Governor of St. Andrew's CE First School in Barnt Green, making strategic and financial decisions about how the school was run to support teachers… Show more Participated in the government of Barnt Green Parish and in the formation and scrutiny of the Parish Council’s policies, budgets, strategies and service delivery. Represented the interests of the ward and dealt with parishioners enquiries. Member of the House Planning Committee and represented the Parish Council on outside bodies, including being a Governor of St. Andrew's CE First School in Barnt Green, making strategic and financial decisions about how the school was run to support teachers and enable them to provide excellent education to local children. Achievements: * The school was ranked Outstanding by Ofsted (the highest possible ranking in the nation) and had a surplus in finances during challenging economic times * Helped secure millions in funding from the national rail network to upgrade the local train station with lifts and a nearby bridge over the tracks * Balanced the councils books without any reduction in local services or investments during the pandemic, whilst also helping local business and residents in challenging times Show less



WISDOM

• France
• Business Consulting and Services
• 1 - 100 Employee

• Business Development Manager

  • Oct 2020 - Mar 2021

  United Kingdom Wisdom - a conference organiser that specialise in Oil & Gas and Shipping events in Europe and North America, but during the pandemic also entered other sectors and moved all events online. Worked across Wisdom Events' flagship Maritime events (including the Global Maritime Week, World Maritime Port Summit and International Green & Smart Shipping Summit) as well as launching their Blockchain Finance Forum and Global eCommerce Summit. Generated my own sales leads through cold outreach… Show more Wisdom - a conference organiser that specialise in Oil & Gas and Shipping events in Europe and North America, but during the pandemic also entered other sectors and moved all events online. Worked across Wisdom Events' flagship Maritime events (including the Global Maritime Week, World Maritime Port Summit and International Green & Smart Shipping Summit) as well as launching their Blockchain Finance Forum and Global eCommerce Summit. Generated my own sales leads through cold outreach and helped these solution providers engage with their target audience through tailor-made sponsor partnerships but also helping my colleagues with acquiring the right speakers, delegates, media partners and promoting the events globally to ensure each event's success. Achievements: * Top Sales Person in the company globally during my entire time there Show less



HFMWeek

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of Sales (CTA Intelligence) and Publishing Account Manager (HFMWeek)

  • Mar 2014 - Jul 2015

  London, United Kingdom Award winning HFMWeek, the largest globally circulated weekly magazine to the alternative investment industry. Its sister publication CTA Intelligence focused exclusively on the global managed futures space, read by CTAs and investors. Both titles also provided events and award ceremonies in Europe, Asia and North America. Both are Pageant Media titles, now called With Intelligence (rebranded in 2021). Helped solution providers, CTAs and hedge fund managers engage with their prospective… Show more Award winning HFMWeek, the largest globally circulated weekly magazine to the alternative investment industry. Its sister publication CTA Intelligence focused exclusively on the global managed futures space, read by CTAs and investors. Both titles also provided events and award ceremonies in Europe, Asia and North America. Both are Pageant Media titles, now called With Intelligence (rebranded in 2021). Helped solution providers, CTAs and hedge fund managers engage with their prospective target markets through creating bespoke marketing campaigns by selling advertisements, thought-leadership content opportunities and sponsorship of our events, magazines, special reports and online channels. These campaigns were tailored for their individual needs. Launched several new location special reports and channels for sponsors to engage with prospects. Travelling around the world to meet and sell to prospects face-to-face was especially enjoyable, successful and effective. Achievements: * Launched the company's first filmed video special report, got it sold out and achieved 122% of target, providing the company with an replicable additional revenue stream, which helped increase the average client spend * Launched the CTA Intelligence print magazine and online hub * Successfully launched an event in a challenging new location (Chicago) and achieved 105% of target * Increased revenue by 76% for the annual HFM Asia Awards 2014 in Hong Kong Show less



Clear Path Analysis

• United Kingdom
• Media Production
• 1 - 100 Employee

• Corporate Development Director & Publisher

  • Apr 2011 - Oct 2013

  London, United Kingdom Clear Path Analysis, a small independent media company that produce special reports for professionals in the financial services sector. Selected report portfolio: Insurance-Linked Securities for Institutional Investors, Pension De-Risking, Longevity & Buy-Out, Technology for Solvency II, Investing in Bonds... Sold content / thought leadership sponsorships (and lead generation) over the phone and face-to-face. For some of these reports, I also acted as the Publisher; conducting the… Show more Clear Path Analysis, a small independent media company that produce special reports for professionals in the financial services sector. Selected report portfolio: Insurance-Linked Securities for Institutional Investors, Pension De-Risking, Longevity & Buy-Out, Technology for Solvency II, Investing in Bonds... Sold content / thought leadership sponsorships (and lead generation) over the phone and face-to-face. For some of these reports, I also acted as the Publisher; conducting the research, writing the agenda, find market leading contributors and interview them. Achievements: * Top Sales person in the company. Met my annual targets, to help fund the expansion of the company * The record for the highest amount of revenue for a single report (£49,750) achieving 249% of my target * Report content created by me featured in leading industry papers including the Financial Times Show less



Viking Party People

• Founder & President

  • Sep 2008 - Aug 2013

  London, United Kingdom Social networking events in London, often with a focus on Scandinavian themes, for 20 - 2,000+ people. Also included an online community, blog, weekly poker tournament and amateur basketball team. Achievements: * Secured full page coverage in Scandinavia's biggest newspaper (Aftonbladet) for one of the events for free



Athene Publishing

• Book and Periodical Publishing
• 1 - 100 Employee

• Business Development Manager, Insolvency Today

  • Nov 2010 - Apr 2011

  London, United Kingdom In charge of selling all sponsorship and advertising for the monthly Insolvency Today magazine, the online Insolvency News website & newsletter and networking events (including the prestigious Insolvency & Rescue Awards). Athene Publishing (now Shard Financial Media) specialise in consumer and commercial lending, collections and credit management, payroll and rewards, and turnaround, restructuring and insolvency. Achievements: * Successfully launched a brand new monthly magazine… Show more In charge of selling all sponsorship and advertising for the monthly Insolvency Today magazine, the online Insolvency News website & newsletter and networking events (including the prestigious Insolvency & Rescue Awards). Athene Publishing (now Shard Financial Media) specialise in consumer and commercial lending, collections and credit management, payroll and rewards, and turnaround, restructuring and insolvency. Achievements: * Successfully launched a brand new monthly magazine which became the leading news and information service for the UK’s insolvency and rescue industry Show less



Financial News (Dow Jones & Co., part of News Corporation)

• Project Manager / Event Sponsorship Manager

  • Jan 2008 - Dec 2008

  London, United Kingdom Financial News (now owned by Dow Jones & Co., part of News Corporation), a weekly newspaper and online daily news service, a leading source of information about the investment banking, fund management and securities sectors. Event portfolio: Investing in ETFs (series), Technology for the Buy-Side, Technology for the Sell-Side, European Pensions and Savings Summit (EuroPASS) and Pension Funds Briefings Mainly working on generating new business for the company on established and… Show more Financial News (now owned by Dow Jones & Co., part of News Corporation), a weekly newspaper and online daily news service, a leading source of information about the investment banking, fund management and securities sectors. Event portfolio: Investing in ETFs (series), Technology for the Buy-Side, Technology for the Sell-Side, European Pensions and Savings Summit (EuroPASS) and Pension Funds Briefings Mainly working on generating new business for the company on established and new events and working together with a team of Producers, Editors, Marketing and Operations Managers to deliver events in London and Europe. As Project Manager for some of the events, I also managed the whole process and launched new events. The team was made redundant when the business merged with its new owners. Achievements: * Increased sponsorship revenue on all events that had been run before and achieved profitability on all new event launches * Launched the first event outside London (in Frankfurt) opening up a new market for the company and reach a bigger audience. Sourced the venue and local sponsors * Secured free coverage in The Times promoting our event and sponsors, which increased the event size and revenues and gave sponsors additional brand exposure Show less



Mediaplanet

• Sweden
• Advertising Services
• 300 - 400 Employee

• Sales Manager, Publisher, Editor & Project Manager (Short-Term Contract)

  • May 2007 - Jul 2007

  London, United Kingdom Mediaplanet (now part of Caybon) is a content marketing group that produced themed special report supplements that in the UK was inserted into The Times newspaper. Created from scratch a special report I entitled Water Management. Managed all parts of the report, hired the journalists, acted as the Editor, and sold out all advertising and advertorial space for this publication which was included as a supplement inside The Times, distributed to a UK readership of 1.74 million people… Show more Mediaplanet (now part of Caybon) is a content marketing group that produced themed special report supplements that in the UK was inserted into The Times newspaper. Created from scratch a special report I entitled Water Management. Managed all parts of the report, hired the journalists, acted as the Editor, and sold out all advertising and advertorial space for this publication which was included as a supplement inside The Times, distributed to a UK readership of 1.74 million people. Achievements: * Achieved 133% of sales target. The report was received as great ROI by all clients, positioning them as repeat customers Show less



Imago Communications / Rock Media

• Event & Sales Manager

  • Oct 2006 - May 2007

  Kingston upon Thames, United Kingdom Imago Communications (now Imago Techmedia and owned by Clarion Events) was a trade show and conference specialist focused solely on next generation communications technologies. As Event & Sales Manager for the famous The Wireless Event in London (which included the Wireless Cities UK and Mobile Broadband Congress conferences) and the new Wireless Europe launch event in Cannes (which included the Wireless & Digital Cities Europe and Mobile WiMAX Congress conferences) focused mainly on… Show more Imago Communications (now Imago Techmedia and owned by Clarion Events) was a trade show and conference specialist focused solely on next generation communications technologies. As Event & Sales Manager for the famous The Wireless Event in London (which included the Wireless Cities UK and Mobile Broadband Congress conferences) and the new Wireless Europe launch event in Cannes (which included the Wireless & Digital Cities Europe and Mobile WiMAX Congress conferences) focused mainly on selling sponsorships and exhibition space at both trade shows and conferences. The Wireless Event was one of the largest wireless broadband event in the world and had over 100 exhibitors and 5,000+ attendees. Achievements: * Hit events revenue target of £1,000,000+, allowing the company to expand their offering and enter new markets * Successfully launched a brand-new event (Wireless Cites), in a new country (France), exceeding my target by 12% * As Social Secretary responsible for the company’s team building exercises and fun after-work get togethers, to make the team happier Show less



Terrapinn Ltd

• Australia
• Events Services
• 1 - 100 Employee

• Sponsorship Sales Manager

  • Mar 2003 - Sep 2006

  London, England, United Kingdom Terrapinn conferences are major industry gatherings focusing on strategy, innovation and technology. They have a large portfolio of successful international events all over the world. Sold delegate places over the phone in several different sectors globally including Financial Services and Telecom. After being promoted, part of the Pharmaceutical team as Sponsorship Sales Manager - mainly focused on selling sponsorship and exhibition spaces. Event portfolio included major profit-making… Show more Terrapinn conferences are major industry gatherings focusing on strategy, innovation and technology. They have a large portfolio of successful international events all over the world. Sold delegate places over the phone in several different sectors globally including Financial Services and Telecom. After being promoted, part of the Pharmaceutical team as Sponsorship Sales Manager - mainly focused on selling sponsorship and exhibition spaces. Event portfolio included major profit-making conferences such as bioLOGIC Europe, bioLOGIC USA, European BioPharm Scale-up Congress and European Antibody Congress. Other responsibilities included account management and help managing the events on the day. Achievements: * Twice promoted: Started as a Researcher but was promoted to Delegate Sales Manager after a month and then to Sponsorship Manager * First person in the company's history to achieve over £100,000 in delegate sales revenue in a single month * Won numerous Sales-Person-of-the-Month awards, for both Delegate Sales and Sponsorship Sales and Best Delegate Sales Person for 2004 (reaching 168% of target) * Completed in-house sales team leader training * Reached 2006 annual sponsorship revenue target of £400,000 in less than 6 months Show less



Various award winning restaurants

• Duty Manager

  • Jun 1999 - Dec 2002

  England Worked for award winning restaurants and bars (including the Michelin starred Rhodes in the Square and Aquasia bar at 5 star Conrad International hotel) in London, Ipswich and Brighton as Duty Manager where I was in charge of teams of between 5 – 15 staff. Responsible for hiring and training staff, the quality of service, stock levels and developing new ideas to increase revenue. Achievements: * Was promoted from Waiter to Duty Manager after only 2 months in my first ever restaurant… Show more Worked for award winning restaurants and bars (including the Michelin starred Rhodes in the Square and Aquasia bar at 5 star Conrad International hotel) in London, Ipswich and Brighton as Duty Manager where I was in charge of teams of between 5 – 15 staff. Responsible for hiring and training staff, the quality of service, stock levels and developing new ideas to increase revenue. Achievements: * Was promoted from Waiter to Duty Manager after only 2 months in my first ever restaurant job Show less